Dealers
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PSB prepares for Vegas
Powersports Business has begun to prepare for the AIMExpo tradeshow that will kick off Feb. 15. The team will be…
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VP Racing Fuels launches rebrand
VP Racing Fuels, Inc., has announced the launch of a new identity for the corporation, its products and programs. VP…
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Beta Motorcycles reveals MiniTrial Electric Bike models
Beta Motorcycles has unveiled its 16-inch and 20-inch Minitrial Electric Bike models. The 16-inch model is designed for youth riders…
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Polaris UTV racers sweep at Hammers
The annual King of the Hammers (KOH) off-road race has become a season-opener competition along with its reputation as one…
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Z1R unveils new Armored Jacket
Z1R has announced the addition of the Armored Jacket to its line of apparel. The new armored jacket features a…
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Kawasaki brings high performance to small Ninja
Our coworker and motorcycle-industry expert, Greg Drevenstedt, Rider magazine editor, recently got a look at the new 2023 Ninja ZX-4RR…
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Italian distributor enters U.S. market
Andreani, a distributor of motorcycle and bicycle suspension products, announced the opening of its first U.S. office and distribution center,…
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AMA fights unconstitutional bill threatening motorcyclists’ rights
The American Motorcyclist Association (AMA) recently began the fight against Connecticut’s proposed legislation S.B. 96. This legislation would presuppose that…
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Equip Exposition readies 40th anniversary event
Celebrating its 40th anniversary in 2023, the Equip Exposition is evolving into a powersports show, with a focus on UTVs…
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Off-road racing enthusiast purchases Oklahoma dealership
“We’ve raced a little bit of everything; motocross as a kid for me, motocross as a teen and young adult…
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KLIM to host fifth-annual snowbike ride
KLIM, Timbersled and Trail Tech will host the fifth-annual KLIM Frozen Cow Tag Snowbike Ride in the rugged Idaho mountains…
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NPA celebrates opening of Florida facility
National Powersport Auctions (NPA) cut the big red ribbons in celebration of its new facility in Lakeland, Florida, on Jan.…
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Polaris Off Road announces return of Ranger and Sportsman models
Polaris Off Road has announced the return of its popular Ranger and Sportsman models for 2023. For ranchers, farmers and…
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Rieju USA increases racing efforts
Rieju has announced that it will expand its racing efforts in 2023 by diving into additional racing disciplines while continuing…
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Mips, brand partners continue motorcycle segment expansion
Mips was joined by several key partner brands at a special safety symposium in Southern California to bring attention to…
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Vance & Hines, Suzuki to reveal new Hayabusa bodywork
Vance & Hines will conduct on-track testing of new NHRA Pro Stock Motorcycle (PSM) bodywork this week. The carbon fiber…
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Bell announces partnership to honor road-racing legend
Bell has announced its partnership with the Steve McQueen Estate to launch a series of helmets and apparel to pay…
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Polaris reveals 2022 Q4 earnings
Polaris has today released its fourth quarter and full year 2022 earnings results. Polaris shared this: “Polaris ended the year…
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AMA releases 2023 Permco Vintage Motorcycle Days dates
The 2023 Permco AMA Vintage Motorcycle Days will be held July 21-23 to celebrate vintage motorcycles and vintage motorcycle enthusiasts.…
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SP Motorsports driver joins Can-Am team
SP Motorsports Professional Driver Sara Price has partnered with the Can-Am team and will kick off the off-road racing season…
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