Yamaha
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Yamaha’s AI-powered concept bike earns Red Dot design award
MOTOROiD: Λ remains a concept model, but Yamaha says the project serves as a platform for exploring future technologies and…
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Yamaha to host adventure ride through Payette National Forest
The inaugural Ténéré Trek adventure ride brings Yamaha ADV bike owners together for scenic rides, community experiences, and demo opportunities.
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Yamaha backs SkillsUSA competition as sole OEM participant
Yamaha said its participation reflects the company's ongoing efforts to strengthen the pipeline of future powersports technicians and address the…
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Reigning champion Lachlan Turner wins 2026 WMX opener
The opening round of the 2026 Women’s Motocross Championship Powered by Synchrony was won by defending champion Lachlan Turner.
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Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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Yamaha Motor Finance completes $400 million securitization to support dealer inventory
The company says the deal also represents the first dealer floorplan ABS transaction containing powersports and marine receivables since 2015.
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Yamaha Outdoor Access Initiative Q1 grant recipients announced
Each quarter, Yamaha awards grants to organizations focused on improving, expanding, and maintaining safe, responsible access for ORV recreation.
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20/20 Custom Molded Plastics earns Yamaha Supplier Award
20/20 Custom Molded Plastics has received the 2026 Yamaha Supplier Award, marking the third time the Ohio-based manufacturer has earned…
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Yamaha Motorsports earns three Hermes Creative Awards for website, digital tools
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications,…
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Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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Yamaha Financial Services spotlights Rocky Mountain Cycle Plaza
The Rocky Mountain Cycle Plaza dealership was highlighted for its more than 10-year relationship with Yamaha Financial Services and its…
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Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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MIC board re-elects Brooks as Chair, announces 2026 leadership slate
Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who was…
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EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Yamaha Outdoor Access Initiative surpasses $1M in 2025 grants
The fourth quarter 2025 awards nearly reached $250,000 for trail system restoration efforts, bridge projects, stewardship efforts, and youth riding…
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Clawson Motorsports gifts dirt bike to young rider after theft
A California powersports dealership stepped in to help a young rider return to the track after his dirt bike was…
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Yamaha Canada names 42 dealers to 2026 Elite Dealer program
The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital…
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TVS passes Yamaha to become world’s third-largest motorcycle manufacturer
With TVS passing Yamaha in global motorcycle sales, India now holds two of the top three spots for the largest…
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Yamaha expands its ADV range with new Ténéré 700 World Raid
Yamaha’s World Raid builds on the existing Ténéré 700 ADV platform, with added enhancements to ride longer distances and on…
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Yamaha to relocate U.S. headquarters to Georgia, sell California campus
In conjunction with the move, Yamaha will sell all fixed assets at its 25.1-acre Cypress campus, including land, offices, and…
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