Yamaha's new documentary, "There for That First Ride", is an 11-minute video that follows a parent-child motorcycle class as kids learn to ride a motorcycle for the first time. Yamaha’s ...

Yamaha Motor Corporation, U.S.A. (YMUS) has announced the 2020 Monster Energy Yamaha Factory Racing Team with Justin Barcia and Aaron Plessinger as its returning riders. The pair are prepared to ...

Yamaha Motor Co., Ltd. announced that it has signed a naming rights contract with Iwata City regarding the North Exit Square of the new Mikuriya Station, which is planned to ...

Yamaha Motor Europe has announced the 2020 edition of the YXZ1000R European Cup, set to feature another thrilling year of Yamaha’s sport side-by-side in national championships, culminating in a season-ending ...

Yamaha Motor Corporation, USA, announced a partnership with Ohio-based travel experts, Motosports Travel, to offer VIP packages for select Monster Energy Supercross races as part of the Destination Yamaha program ...

Yamaha Motor Finance Corporation, USA, (YMFUS) announced it has launched an all-new full spectrum installment loan program that is available through all Yamaha powersports and marine dealers. This important new ...

Earlier this month, Bryan Seti, general manager of sales and marketing, Yamaha WaterCraft Group, was elected chairperson of the Grow Boating Board of Directors during their annual meeting in Chicago. ...

Yamaha Motor Corp., USA, employees continued their annual tradition of volunteering under the Yamaha Outdoor Access Initiative (OAI) in support of work projects on public lands — this year in ...

Yamaha Motor Co., Ltd. has announced consolidated business results for the first three quarters of 2019. Net sales for Yamaha Motor Co., Ltd.'s consolidated accounting period for the first nine ...

Expanding on last month’s introduction of the all-new entry-level MT-03 Hyper Naked motorcycle, Yamaha has introduced the balance of its MT (Master of Torque) lineup for 2020. The lightweight and ...