Yamaha
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Yamaha to enter Suzuka 8 Hours with factory team to celebrate 70th anniversary
To commemorate the company's 70th anniversary, Yamaha Motor announced it's sending its YZF-R1 to compete in the Suzuka 8 Hours…
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Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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PSB visits Simply Ride for its 20th anniversary
Brian Cox launched this dealership as Simply Sport Bikes in 2005. He’s built the dealership into a powerful business of…
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Rental and tour company EagleRider goes for a new look
EagleRider, an international motorcycle rental and tour company, has announced a brand evolution that brings a new logo, an expanded…
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Yamaha Motor acquires e-bike drive unit from German auto parts maker
Yamaha Motor recently announced the acquisition of an automotive parts manufacturer's bicycle drive unit subsidiary. The acquisition helped established Yamaha…
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Yamaha Motor celebrates 50 years of making golf cars
Yamaha Motor celebrates 50 years in the golf car business. More known for its motorcycle and snowmobile production, Yamaha has…
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Yamaha Motor Finance launches video series spotlighting dealers
For Q1 2025, Yamaha Financial Services selected Cycle Springs Powersports of Clearwater, Florida, as the inaugural dealer spotlight.
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