Yamaha snowmobiles product manager Jaret Smith. With snowmobile pre-orders in full swing for all four major OEMs, it’s likely the excitement for powersports equipment will carry into next winter. Offering ...

The Specialty Vehicle Institute of America (SVIA) Board of Trustees has re-elected Alexandre Borduas of BRP, Inc. as chair. The board has also re-elected Colin Miller of American Honda Motor ...

A devastating tornado in the town of Newnan, Georgia, has proven how the One Yamaha Team can work together for positive results. Yamaha staff delivered four utility golf cars (UMAX) ...

Yamaha Motor Corp. has announced the completion of the 2020 Yamaha Outdoor Access Initiative (OAI) grant cycle with funding decisions for the fourth quarter. In total, Yamaha granted more than ...

Yamaha Motor Corporation’s Matt Porter has been named the newest member of the MSF Board of Trustees. Potter is a regional business manager who has served 14 years with Yamaha, ...

Yamaha Motor Corporation, U.S.A. has announced a strategic alliance with Siren Marine. It is Yamaha’s most recent step to reinforce CommandBlue, a philosophy that represents a commitment to move engineering ...

Yamaha has updated its in-line triple in 2021 to add agility and value, overhauling nearly 90% of the machine for the upcoming season. Click here to read Powersports Business sibling ...

Yamaha has announced the launch of its 2022 snowmobile lineup, details on its Spring Power Surge (SPS) Sales Program and a new functionality on both American and Canadian websites that ...

Honda announced that the company has signed a letter of intent with KTM AG, Piaggio & C SpA and Yamaha Motor Co., Ltd. to set up a Swappable Batteries Consortium ...

After a summer and fall that saw unprecedented sales for powersports machines throughout, snowmobile dealerships are also finding new customers coming through their doors this winter. In the latest edition ...