The Yamaha U.S. Marine Business Unit begins 2019 with several important executive team and structural changes that will help the marine manufacturer/distributor realize its 2030 Vision, announced by Yamaha Motor ...

Yamaha Pro Jordan Lee became the first angler to claim a Major League Fishing (MLF) Bass Pro Tour title during the 2019 season on Feb. 3 in Kissimmee, Fla. The ...

Yamaha Golf-Car Company recently revealed the newest addition to its UMAX light utility vehicle lineup at the 2019 PGA Merchandise Show: The UMAX Rally 2+2. The new UMAX took center ...

Powersports Business today revealed the top 10 most read Yamaha stories on PowersportsBusiness.com during 2018. The unveiling of the 2019 Niken GT takes the No. 1 spot, with side-by-side and ...

For the first time ever, a Canadian representative was crowned champion at the Yamaha World Technician Grand Prix, held at Yamaha Motor Corporation’s headquarters in Iwata, Japan. Brett Hart, a ...

Those positively trending powersports trends we’ve been seeing in recent months apparently have been given a boost by Q4 sales of personal watercraft, as PWC dealers on average are coming ...

Yamaha Motor Co., Ltd. and Grab Holding Inc. announced that they have agreed to form a strategic partnership to collaborate in motorcycle ride-hailing service within the Southeast Asian region with ...

Yamaha Motor Co., Ltd. (Tokyo:7272) has decided to engage in collaboration with major Indian bicycle manufacturer Hero Cycles and Mitsui & Co. regarding the business feasibility of electrically power assisted ...

The Yamaha XTReme Terrain Challenge (XTR Challenge) presented by Yamalube took over Loretta Lynn Ranch this past weekend as Yamaha YXZ1000R and Wolverine SxS fans, family and friends converged for ...

Yamaha Motor Corporation, USA (YMUS), recently introduced the NIKEN GT Leaning Multi-Wheel (LMW) motorcycle as a more touring-focused version of the previously released NIKEN. Featuring a pair of locking quick-release ...