Yamaha
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The StaffFebruary 6, 2025
Yamaha Motor Canada announces 2025 Elite Dealers
This year, 43 dealers from across Canada have achieved Elite status, with 18 of those dealers recognized for the fourth…
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The StaffJanuary 15, 2025
Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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The StaffJanuary 9, 2025
Yamaha to auction off final Sidewinder SRX
Yamaha’s North American Snowmobile Team will auction the final iconic Sidewinder SRX snowmobile, number 998 of 998.
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The StaffJanuary 7, 2025
Yamaha Motor names Robert Brown president
Brown joined YMMC in 2019 as vice president of Finance & Operations Support, then vice president of Manufacturing. For nearly…
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The StaffDecember 24, 2024
Yamaha TSP program helps place 500 qualified marine technicians in dealerships
The achievement was a joint effort of Yamaha’s service and government relations teams to boost the number of qualified technicians…
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The StaffDecember 17, 2024
Yamaha to welcome dealers at AIMExpo
Yamaha will have some of its newest models on display, and representatives are looking forward to meeting with dealers and…
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The StaffNovember 19, 2024
Malcom Smith Motorsports hosts Kids Learn to Ride event
The event hosted 109 children who either rode Yamaha motorcycles or Stacyc electric balance bikes as professional coaches guided them.
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The StaffNovember 12, 2024
Yamaha reports first nine months results for 2024
Yamaha Motor Co., Ltd. announces its consolidated business results for the first nine months of fiscal 2024.
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The StaffNovember 5, 2024
Yamaha pulls out of U.S. e-bike market
In a recent letter to its dealers, Yamaha Bicycles announced it will pull out of the e-bike business in the…
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The StaffOctober 15, 2024
Rider reviews 2025 Yamaha YZF-R9
The new supersport is built around Yamaha’s 3-cylinder CP3 powerplant and will retail for $12,499.
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