Yamaha
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Yamaha Motor consolidates global financial services under U.S.-based YMFC
The move brings Yamaha’s financial services businesses in Brazil, France, Australia, and New Zealand under YMFC's global umbrella.
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Torqeedo appoints new director of sales
Mary Jo Reinhart will lead Torqeddo's OEM and retail sales across North America and oversee business operations for the company’s…
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Burbank PD gifted golf car through Yamaha, Hollywood celebrity
Yamaha, with some help from Jay Leno, donated a UMAX Rally 2+2 golf car to the Burbank PD's motorcycle training…
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Yamaha Financial Services honors Bobby J’s Yamaha with prestigious Apex Award
Yamaha Financial Services has recognized Bobby J’s Yamaha of Albuquerque, New Mexico, with its esteemed “Apex Award,” celebrating the dealership’s…
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Yamaha announces 2026 YZ off-road lineup
The 2026 models are highlighted by updates to its YZ450F Motocross model, key updates to its two-stroke YZ125, and four…
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Yamaha Outdoor Access Initiative awards more than $387,000
Yamaha's Outdoor Access Initiative Q1 funding was dedicated to building and protecting motorized access across the U.S., with a focus…
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Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
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Jack Miller joins Yamaha Factory Team for 2025 Suzuka 8 Hours comeback
Yamaha Motor Co., Ltd. has announced that MotoGP star Jack Miller will join the factory Yamaha Racing Team for the…
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One of Australia’s largest dealers enters bankruptcy, which could cause ripple effects in the U.S.
Peter Stevens Motorcycles, a household name in Australian powersports retail, has entered voluntary administration, leaving 400 jobs in limbo and…
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Skeeter’s 31st annual bass tournament to be held June 7-8 on Lake Fork in Texas
The annual tournament will award more than $250,000 in cash and prizes, with the top anglers receiving a Skeeter FXR20…
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Yamaha’s Webb, Deegan and KTM’s Vialle capture 2025 Supercross Championships
In the premier 450SX class, Monster Energy Yamaha Star Racing’s Cooper Webb claimed his third-career AMA Supercross championship. He becomes…
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Yamaha’s MAX Series scooter takes home 14th straight Red Dot Award
Yamaha Motor does it again. For the 14th year in a row, the company announced it has taken home a…
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Yamaha to enter Suzuka 8 Hours with factory team to celebrate 70th anniversary
To commemorate the company's 70th anniversary, Yamaha Motor announced it's sending its YZF-R1 to compete in the Suzuka 8 Hours…
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Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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PSB visits Simply Ride for its 20th anniversary
Brian Cox launched this dealership as Simply Sport Bikes in 2005. He’s built the dealership into a powerful business of…
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Rental and tour company EagleRider goes for a new look
EagleRider, an international motorcycle rental and tour company, has announced a brand evolution that brings a new logo, an expanded…
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Yamaha Motor acquires e-bike drive unit from German auto parts maker
Yamaha Motor recently announced the acquisition of an automotive parts manufacturer's bicycle drive unit subsidiary. The acquisition helped established Yamaha…
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