Polaris

The StaffJune 18, 2025

Polaris donates $1M to advance ATV and UTV safety through 4-H Youth Development

The $1 million donation expands existing programming with Minnesota 4-H and will help initiate pilot youth safety 4-H programs in…

The StaffJune 12, 2025

Polaris sweeps UTV podium with 1-2-3 finish at the Baja 500

In addition to extending his winning streak to seven consecutive victories, Brock Heger's journey to professional racing was a featured…

The StaffJune 4, 2025

Polaris Adventures surpasses two million customer rides

Polaris Adventures, which partners with small businesses to offer enthusiasts rental units and unique outdoor experiences, just went over the…

The StaffMay 27, 2025

Polaris publishes its 2024 Geared for Good Report

Polaris' Geared for Good framework centers on the powersports community and is built on four pillars: product, production, places, and…

The StaffApril 30, 2025

Polaris reports Q1 retail sales down 7 percent in North America

Polaris executives said North American retail was down 7%, with relatively better performance in its utility business versus recreational products.

The StaffApril 29, 2025

Polaris donates more than $120K to off-road and snow organizations

Polaris says it is donating more than $120,000 to off-road vehicles, all-terrain vehicles, and snowmobile riding clubs and organizations across…

The StaffApril 22, 2025

International Female Ride Day rolls out May 3

Celebrated annually on the first Saturday of May, the 19th edition of International Female Ride Day will take place May…

The StaffApril 17, 2025

Upfit UTV and OMI reveal fusion-drive for ORVs

If you think a hybrid is only for tree-huggers, think again. OMI's Fusion Drive systems aim to make it all…

The StaffApril 16, 2025

Sensible Weather teams up with Polaris Adventures for weather guarantees

Sensible Weather, a provider of weather guarantees for travel and outdoor experiences, is teaming up with Polaris Adventures, Polaris's experience…

The StaffApril 10, 2025

Polaris extends its financing partnership with Sheffield Financial

Sheffield Financial, a division of Truist Bank, and Polaris, a global-leading powersports manufacturer, have extended their long-standing retail financing partnership,…

The StaffApril 10, 2025

Northcoast Research shares spring promo insights report for ORV segment

Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…

Polaris' Timbersled snow bike to be discontinued.

The StaffMarch 18, 2025

Polaris stops Timbersled snow bike production, will halt sales end of year

Polaris announced March 5 that it has ended its Timbersled snow bike production, Snow Goer reports.

The StaffMarch 13, 2025

Polaris CEO gives strategy overview in Capital Markets Day report

Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…

The StaffMarch 12, 2025

Analysts see powersports dealers continue modest decline through Q1

According to a recent LinkedIn post by Woods Cycle Country Dealer Principal Mark Sheffield, BRP and Polaris dealers continue to…

Matt Winnings, senior vice president and general council of Polaris.

The StaffMarch 12, 2025

Polaris promotes Winings to SVP, general council

Polaris promotes Matt Winings to its executive leadership team.

The StaffMarch 6, 2025

Polaris reveals innovative 2026 snowmobile lineup

Polaris has announced its 2026 snowmobiles, boasting advancements in all segments, including new features, technologies, accessories, and all-new models.

The StaffFebruary 6, 2025

Polaris builds 30 race-ready RZR Pro R Factory UTVs with $140,000 price tag

The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore…