Polaris
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The StaffJune 18, 2025
Polaris donates $1M to advance ATV and UTV safety through 4-H Youth Development
The $1 million donation expands existing programming with Minnesota 4-H and will help initiate pilot youth safety 4-H programs in…
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The StaffJune 12, 2025
Polaris sweeps UTV podium with 1-2-3 finish at the Baja 500
In addition to extending his winning streak to seven consecutive victories, Brock Heger's journey to professional racing was a featured…
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The StaffJune 4, 2025
Polaris Adventures surpasses two million customer rides
Polaris Adventures, which partners with small businesses to offer enthusiasts rental units and unique outdoor experiences, just went over the…
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The StaffMay 27, 2025
Polaris publishes its 2024 Geared for Good Report
Polaris' Geared for Good framework centers on the powersports community and is built on four pillars: product, production, places, and…
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The StaffApril 30, 2025
Polaris reports Q1 retail sales down 7 percent in North America
Polaris executives said North American retail was down 7%, with relatively better performance in its utility business versus recreational products.
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The StaffApril 29, 2025
Polaris donates more than $120K to off-road and snow organizations
Polaris says it is donating more than $120,000 to off-road vehicles, all-terrain vehicles, and snowmobile riding clubs and organizations across…
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The StaffApril 22, 2025
International Female Ride Day rolls out May 3
Celebrated annually on the first Saturday of May, the 19th edition of International Female Ride Day will take place May…
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The StaffApril 17, 2025
Upfit UTV and OMI reveal fusion-drive for ORVs
If you think a hybrid is only for tree-huggers, think again. OMI's Fusion Drive systems aim to make it all…
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The StaffApril 16, 2025
Sensible Weather teams up with Polaris Adventures for weather guarantees
Sensible Weather, a provider of weather guarantees for travel and outdoor experiences, is teaming up with Polaris Adventures, Polaris's experience…
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The StaffApril 10, 2025
Polaris extends its financing partnership with Sheffield Financial
Sheffield Financial, a division of Truist Bank, and Polaris, a global-leading powersports manufacturer, have extended their long-standing retail financing partnership,…
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The StaffApril 10, 2025
Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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The StaffMarch 18, 2025
Polaris stops Timbersled snow bike production, will halt sales end of year
Polaris announced March 5 that it has ended its Timbersled snow bike production, Snow Goer reports.
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The StaffMarch 13, 2025
Polaris CEO gives strategy overview in Capital Markets Day report
Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…
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The StaffMarch 12, 2025
Analysts see powersports dealers continue modest decline through Q1
According to a recent LinkedIn post by Woods Cycle Country Dealer Principal Mark Sheffield, BRP and Polaris dealers continue to…
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The StaffMarch 12, 2025
Polaris promotes Winings to SVP, general council
Polaris promotes Matt Winings to its executive leadership team.
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The StaffMarch 6, 2025
Polaris reveals innovative 2026 snowmobile lineup
Polaris has announced its 2026 snowmobiles, boasting advancements in all segments, including new features, technologies, accessories, and all-new models.
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The StaffFebruary 6, 2025
Polaris builds 30 race-ready RZR Pro R Factory UTVs with $140,000 price tag
The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore…
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The StaffJanuary 28, 2025
Polaris reports sales drop for Q4 and FY24
For the fourth quarter, Polaris reported worldwide sales down 23 percent vs. 2023. North America sales, which represented 84 percent…
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The StaffJanuary 22, 2025
RZR Factory Racing, Sebastien Loeb Racing defend Dakar title with historic victory
Rookie driver Brock Heger and navigator Max Eddy Jr. dissected Dakar's 12 grueling stages en route to a dominant victory…
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The StaffJanuary 21, 2025
Polaris announces six new ATVs for 2025 lineup
The six new ATV models, include the 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and…
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