The YouTube analytics for April are impressive so far – it’s clearly more than “business as usual” out there right now. With more than 7,500 views and 11,000 minutes watched ...

No strangers to national attention lately, Polaris is catching headlines again – this time with a segment via CNBC. At 14 minutes, the video is rather lengthy and goes in-depth ...

BRP today announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest ...

As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...

Bombardier Recreational Products (BRP) has ended 2020 on a high note with three wins at the prestigious Good Design USA Awards. The three winning products include the 2020 Sea-Doo GTI, ...

BRP once again has turned to the pages of Powersports Business to reveal its Platinum Certified dealerships. A Platinum Certified dealership consistently exceeds the highest levels of customer satisfaction and ...

The Board of Directors of BRP Inc. has announced the appointment of Katherine (Kathy) Kountze and Ernesto M. Hernández to its Board of Directors, effective immediately. “I’m pleased to welcome ...

BRP today reported its financial results for the three- and nine-month periods ended Oct. 31. All financial information is in Canadian dollars unless otherwise noted. “We are very pleased with ...

Did your BRP dealership and its lineup of Can-Am, Sea-Doo, Ski-Doo, Spyder and Ryker stand out against your peers during Q2? Check out the list of BRP Platinum Certified Dealers, ...

BRP and its Can-Am On-Road brand are accomplishing something traditional motorcycle manufacturers have been attempting to do for years: attracting new, younger, and more diverse riders into the industry. The ...