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Features
Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have become one of the healthiest and most profitable segments.
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Trending
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Suzuki
Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the introduction of the all-new SV-7GX and SV-7GXV sport crossover models, and pricing and availability for…
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In Case You Missed It
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Harley-Davidson
Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI) initiatives in 2024, criticized recent executive appointments made under Starrs.
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Best Practices
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Best Practices
The First 30 Seconds: Where Most Sales Are Won or Lost
The first 30 seconds are crucial for making a sale. In those first moment, customers start making judgements about whether your business feels relevant, trustworthy, clear, helpful and worth any more of their time.
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