Powersports Business

Industry leader Frank Tatsuo Miyake passes at 83

Born Nov. 2, 1942, in Los Angeles, Miyake built a career that spanned decades and left a lasting mark on the U.S. motorcycle aftermarket.

Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs

NMMA data shows softness across boating market in November

Yamaha to relocate U.S. headquarters to Georgia, sell California campus

Tampa dealer shows you can go green without going electric

Arctic Cat reveals 2027 snowmobile lineup with expanded EPS, new suspension

For dealers, the 2027 range reflects a broad product refresh across trail, crossover, mountain, utility and touring segments — along with early-order incentives designed to drive preseason commitments.

TVS passes Yamaha to become world’s third-largest motorcycle manufacturer

Yamaha to relocate U.S. headquarters to Georgia, sell California campus

Harley announces new styling options, including chrome finishes

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Content Marketing for Retailers Who Don’t Want to Be Influencers

The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers, especially independent and community-based businesses, the goal of content is not entertainment. Content should help…

Staying Competitive in the AI Era: A Small Retailer’s Survival Guide

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age