Powersports Business

Women’s Motocross Championship joins SMX for 2026 with Synchrony as presenting sponsor

Susan Medrano, senior vice president and general manager of Synchrony Outdoors, said the partnership aligns with the company’s broader efforts to support women riders and grow participation in motocross.

Indian Motorcycle celebrates 125 years with ‘Never Finished’ campaign

2026 Nifty 50 nominations due Monday, Jan. 26!

KTM unveils two 1390 Super Adventure bikes

Sherco U.S. doubles down on premium product and star power

Denago’s new RanchHawk brings value to the UTV segment

Denago is breaking into the value-UTV market with the all-new RanchHawk 650FI, a 623cc-powered side-by-side that is priced at less than $10,000.

Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network

Magic City Harley-Davidson to close after 13 years in North Dakota

Segway introduces new electric dirt bike, e-bikes at CES 2026

Rides4Fun announces 2026 schedule featuring eight scenic motorcycle getaways

Harley-Davidson unveils ‘Chapter One’ of its 2026 lineup

As part of its initial 2026 rollout, Harley-Davidson is introducing a Solo Trim Package for three popular models, which will include solo seats and cast aluminum wheels.

Segway adds to its ATV range with the all-new AT10 W Mud

Arctic Cat accelerates growth with key leadership and sales team additions

Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT

Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV

Norton Motorcycles prepares for its next chapter with 2026 model launch

Measuring ROI on Marketing Efforts

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss why return on investment, or ROI, can greatly help you determine which marketing tactics are…

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age

7 Ways to Ensure Consistency and Reliability Across Your Supply Chain

Call for nominations: 2025 PSB Honors Awards

How to Build Authentic Relationships for Brand Growth