Powersports Business

Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out

Starting at $165,000, Ducati released a total of 600 Superleggera V4, a MotoGP-inspired superbike that the company says is the most extreme road-legal bike it has ever built.

MIC board re-elects Brooks as Chair, announces 2026 leadership slate

Ad agency develops new boating safety campaign for Water Sports Foundation

EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026

BRP tops Q4 expectations as strong retail, new products drive momentum into FY27

Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine

With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger, more expensive engines.

Harley-Davidson confirms layoffs as company works to stabilize business

Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model

Bajaj Mobility reports strong second-half, sees 60% retail sales growth

Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Marketing Without a Big Budget

For independent retailers, marketing often feels like a high-stakes poker game where everyone else has a bigger stack of chips. But visibility isn’t reserved for the highest bidder. In fact, some of the most effective…

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Marketing to Multiple Generations Under One Roof

Content Marketing for Retailers Who Don’t Want to Be Influencers

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