Powersports Business

Piaggio Group reports lower sales and profit in 2025

In North America, Piaggio reported a 34.7% share of the scooter market while continuing to expand motorcycle sales under its Aprilia and Moto Guzzi brands.

Triumph AMA National Adventure Riding Series schedule released

SSR introduces SR-E8 Pro and SR-E15 Pro electric dirt bikes

MIC releases 2026 Motorcycle Statistical Annual

Turn 14 announces winner of first-ever UTV-build giveaway

TVS passes Yamaha to become world’s third-largest motorcycle manufacturer

India now holds two of the top three spots for the largest volume motorcycle manufacturers in the world.

Arctic Cat reveals 2027 snowmobile lineup with expanded EPS, new suspension

Harley announces new styling options, including chrome finishes

Yamaha to relocate U.S. headquarters to Georgia, sell California campus

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Marketing to Multiple Generations Under One Roof

Independent retailers increasingly serve three, sometimes four, generations within a single transaction. A grandmother evaluating comfort features, a parent focused on durability and price, or a teenager concerned with style and social perception can all…

Content Marketing for Retailers Who Don’t Want to Be Influencers

Staying Competitive in the AI Era: A Small Retailer’s Survival Guide

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity