Powersports Business

Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard

A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build for actor and comedian Dax Shepard.

Clawson Motorsports gifts dirt bike to young rider after theft

CPD hires new marketing and social media coordinator

CFMOTO gets Gates as official sponsor for Aspar Moto2 race team

Parts Unlimited adds new sales rep to its South Central region

Harley unveils new cafe racer concept inspired by original ’70s model

The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of Harley's original XLCR cafe racer.

TVS passes Yamaha to become world’s third-largest motorcycle manufacturer

Taiga drops electric snowmobile lineup built on software-defined platform

Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Marketing to Multiple Generations Under One Roof

Independent retailers increasingly serve three, sometimes four, generations within a single transaction. A grandmother evaluating comfort features, a parent focused on durability and price, or a teenager concerned with style and social perception can all…

Content Marketing for Retailers Who Don’t Want to Be Influencers

Staying Competitive in the AI Era: A Small Retailer’s Survival Guide

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity