Powersports Business

Oklahoma dealer earns Bar & Shield Award for customer experience, excellence

Diamondback Harley-Davidson received the 2025 Platinum Bar & Shield Award for exceptional service, a recognition given to the top five Harley dealers in the U.S.

NAEDA joins fight against California’s gas-powered SORE ban

Denago Powersports launches dealer portal, outlines phased rollout

COR Powersports Leech Lake 200 returns to Minnesota Feb. 28-March 1

Rollick rolls out new AI assistant to spark sales on OEM websites

Virginia Harley-Davidson dealerships to consolidate under new ownership

In a Feb. 21 report by WAVY’s John Eldridge, Hampton Roads Harley-Davidson and Southside Harley-Davidson announced they will combine operations under The Motorcycle Company.

Polaris unveils 2027 snowmobile lineup 

Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’

Ski-Doo introduces new features, advancements for 2027 model year

MotoGP commercial rights holder changes name following acquisition

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Staying Competitive in the AI Era: A Small Retailer’s Survival Guide

Small retailers face many challenges as the market grows and technology advances, including rising costs and improved competition. AI tools can make it easier for retailers to compete in the new business market by allowing…

Owning Your Customer Data (Before Someone Else Does)

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age

7 Ways to Ensure Consistency and Reliability Across Your Supply Chain