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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making another aggressive push to capitalize on the world's largest motorcycle rally by bringing what it…
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Trending
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Dealers
Indian Motorcycle of Racine could soon be looking for a new home
The building currently occupied by Indian Motorcycle of Racine is on the market for $995,000, and the business, while still in operation, could move locations.
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In Case You Missed It
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Harley-Davidson
Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI) initiatives in 2024, criticized recent executive appointments made under Starrs.
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Best Practices
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Best Practices
The First 30 Seconds: Where Most Sales Are Won or Lost
The first 30 seconds are crucial for making a sale. In those first moment, customers start making judgements about whether your business feels relevant, trustworthy, clear, helpful and worth any more of their time.
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