Powersports Business

American Honda backs 109 dB sound limit for 2027 racing season

Manufacturer supports new AMA Supercross, Pro Motocross and SuperMotocross regulation aimed at reducing noise and preserving access to riding areas.

MIC members reelect Ellis, Langley and Parham to board of directors

S&S Cycle announces 2027 Performance Bagger Shootout

KYMCO USA announces passing of longtime executive Joe Wofford

Polaris unveils 400-horsepower RZR Pro R Factory Boost race machine

Indian Motorcycle cuts about 70 positions, plans manufacturing hires in Iowa

Indian Motorcycle has eliminated approximately 70 positions across several business functions as it restructures following its separation from Polaris.

Popular powersports online retailer Dennis Kirk acquired

Polaris unveils 400-horsepower RZR Pro R Factory Boost race machine

Rider names its 2026 Motorcycle of the Year

Ohio Harley-Davidson dealership closes after nearly 40 years

The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to 7 Hills Harley-Davidson.

Illinois dealership now recognized as world’s oldest Harley dealer

Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail

Snow Goer announces its 2027 Snowmobile of the Year

Harley-Davidson joins expanded powersports section at 2026 SEMA Show

Two side-by-sides remain missing after Canadian powersports dealership break-in

AI in the dealership: Trust, but verify

A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality, oversight and accountability practices were significantly more likely to report strong returns on their AI…

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Marketing That Drives Sales, Not Just Likes

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers