Powersports Business

Yamaha Motor Canada appoints new director of marine business division

Megan brings 10 years of experience with Yamaha Motor Corporation, USA, to the position. Most recently, he served as pro staff and sponsorship supervisor, where he was responsible for sponsorship initiatives and consumer engagement programs.

MotoHunt adds new upgrades to help dealers better manage inventory

Evolution Powersports makes two key leadership moves

Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships

Norton unveils new global dealership retail concept with Foster + Partners

Yamaha to end U.S. side-by-side production as it posts record first-half earnings

Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of golf cars and personal watercraft to better respond to changing market demand.

Arctic Cat releases ATV, side-by-side lineup for 2027 model year

West Marine to close 32 more stores as bankruptcy restructuring continues

Steven Towers acquires Four Rivers Harley-Davidson, expands to seven dealerships

Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027

Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle

The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI) initiatives in 2024, criticized recent executive appointments made under Starrs.

CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes

GoPro warns of ‘going-concern’ risk as sale review continues

Rumored Sprint gains momentum as Harley dealer letter revealed

Marine Corps awards Polaris $98M for lightweight UTV production

Bradshaw, Ferracci headline AMA Motorcycle Hall of Fame Class of 2026

6 Easy Tips to Evaluate Your Website

When was the last time you evaluated your website? Think of your website as an employee, and then evaluate it to those same standards. This article offers six helpful tips for evaluating your website to…

The First 30 Seconds: Where Most Sales Are Won or Lost

5 Numbers Every Retailer Should Track

Marketing That Drives Sales, Not Just Likes

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers

Turning Vendor Partnerships Into Marketing Assets