Powersports Business Inspiring Success Through Market Intelligence
A growing off-road vehicle company has expanded its management staff by adding a pair of industry veterans with more than 18 years of experience in sales to dealerships. McKinney, Texas-based HISUN Motor Corp., USA has named Chris Storrie as business development manager and Shea Fouchek as district sales manager. Together, ...
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ORV brand adds ex-BRP, SC Autosports staff to manager roles
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BRP makes marine business changes; 650 staff impacted globally
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Polaris ORV retail still strong through May: analyst
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Analyst reports expectations for BRP side-by-side sales for fiscal Q1
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Exclusive data on ADV bike sales points to the South region
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European off-road brand grows to 75 U.S. dealer points
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MotoAmerica to reach 54 countries with Eurosport deal
News
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Honda dealers assist with distributing 130K face shields
Honda engineers at Honda Engineering North America (EGA) in Marysville, Ohio, the in-house company that creates much of Honda’s production equipment, made the face shields by designing new uses for high-speed injection-molding technology ordinarily used in the production of vehicle components. While EGA is manufacturing face shields, a multi-company effort ...
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$10 million relocation project underway: report
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Tucker commits to exhibit at AIMExpo in January
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Premiere motorcycle rally cancels due to coronavirus pandemic
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50-year family dealership acquired; new owners: ‘If it ain’t broke, don’t fix it’
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BRP’s side-by-side sales in fiscal Q1 pointed upward: analyst
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Polaris declares regular cash dividend, announces covenant relief
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PPE now part of product lineup for accessory company
Features
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Top-selling entry-level enduro motorcycle gets $7,799 MSRP for 2021
One of the top-selling entry-level enduro motorcycles in America is set for July availability and brings a $7,779 MSRP. BETA USA has released details of the 2021 Xtrainer. This model has become one of the USA's top-selling enduro models. Features that relate to the common rider include a 300cc 2-stroke ...
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Trending
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Major unit sales growth hits region in April: exclusive data
The South region wasn’t the only big winner in terms of revenue from new and pre-owned major units during the month of April, according to exclusive data for Powersports Business readers from CDK Global Recreation. West region dealers that use the Lightspeed DMS saw their new and pre-owned major unit ...
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Columns
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Sheffield: What’s your dealership’s cash conservation strategy?
The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal. If your parents were like mine, they told you to always keep enough money in the bank to cover six months’ worth of expenses. For years, I have told the dealers I work with ...
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In Case You Missed It
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April major unit sales go from 78 to 112 in one year at dealership; YTD sales tripled at another; service into June
Throughout the onset of the COVID-19 pandemic, beginning in mid-March and carrying through May, powersports dealerships across the nation have almost unanimously felt the economic impact in their bottom line. For instance, Same Store Sales revenue at 1,711 dealerships in the U.S. that use the CDK Lightspeed DMS decreased 15.1 ...
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