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Harley-Davidson has announced the details of Harley-Davidson Certified – the first certified pre-owned motorcycle program supported by Harley-Davidson through its network of authorized Harley-Davidson dealers. “H-D Certified is a strategic effort to strengthen our competitive position and is part of our new approach to the used motorcycle marketplace, aligned to ...
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Harley-Davidson launches certified pre-owned program
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Cardo Systems to sponsor MotoAmerica in 2021
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RumbleOn, Inc. closes $39.86 million public offering
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Fort Collins Motorsports announces deal to carry Royal Enfield
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West Marine enters into ownership agreement with L Catterton
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2021 KTM 890 Adventure R test review via Rider
Latest News
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Polaris donates more than $80,000 to off-road organizations with T.R.A.I.L.S. grants
Polaris has announced the donation of more than $80,000 to off-road and ATV organizations across the U.S. as a part of its ongoing T.R.A.I.L.S. Grant Program. The nine nonprofit organizations that were awarded a spring 2021 T.R.A.I.L.S. grant received awards ranging from $6,000 to $10,000 each to support the development, ...
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Arctic Cat announces new model year 2022 ATV
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Ecologic and SEMA File Suit in Fight Over Oceano Dunes SVR
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Tucker Powersports launches new boating and PWC product line
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Harley-Davidson announces Q1 earnings, says organization ‘leaner, faster and more efficient’
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Major Harley-Davidson dealership acquisition
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Tennessee Motorcycles and Music Revival scheduled for May
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Greg Blackwell takes new role with UTV manufacturer
Features
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Dealer inventory through April already sold: report
Minnesota’s Twin Cities news station Kare 11 is reporting that snowmobile inventory is light for some dealerships across the “land of 10,000 lakes" that’s also known for copious amounts of snow. According to the story, Kent Anderson, owner of Tri-K Sports in Maple Plain, says he was “scared to death,” ...
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Trending
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National Powersport Auctions partners with USMCA
The United States Motorcycle Coaching Association (USMCA) has announced a partnership with National Powersport Auctions (NPA) to expand and connect coaching benefits to more new riders. “We at NPA know the importance of rider education, which is why we are so pleased to be partnering with USMCA,” stated Jim Woodruff, ...
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Columns
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Connect with your audience through emotional marketing
By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of persuasive messaging. Emotional marketing is not new to the scene, but it has become more relevant than ever before. During ...
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In Case You Missed It
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Did you receive an invite to today’s PSB YouTube premiere?
Considering this your personal invitation to join us today as we reveal the 2021 video semifinalists for the Powersports Business Nifty 50 Awards. The YouTube Premiere, complete with a live chat, gets underway at 1:00 p.m. Central on Thursday, Feb. 4. With a handful of folks already waiting and 3 ...
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