Powersports Business

FTC crackdown coming for powersports dealers, advisers warn

On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers about a crackdown on advertised pricing practices.

Indian Motorcycle of Racine could soon be looking for a new home

Snowmobile sales stabilize in North America as aging rider base remains biggest challenge

Your voice matters: Help us take the pulse of the powersports industry

Sure-Seal continues to grow its reach with new partnership

Indian Motorcycle of Racine could soon be looking for a new home

The building currently occupied by Indian Motorcycle of Racine is on the market for $995,000, and the business, while still in operation, could move locations.

Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models

FTC crackdown coming for powersports dealers, advisers warn

From family-owned to director of Young Powersports

Powersports Business is evolving — and you’re coming with us

Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle

The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI) initiatives in 2024, criticized recent executive appointments made under Starrs.

CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes

GoPro warns of ‘going-concern’ risk as sale review continues

Rumored Sprint gains momentum as Harley dealer letter revealed

Marine Corps awards Polaris $98M for lightweight UTV production

Bradshaw, Ferracci headline AMA Motorcycle Hall of Fame Class of 2026

The First 30 Seconds: Where Most Sales Are Won or Lost

The first 30 seconds are crucial for making a sale. In those first moment, customers start making judgements about whether your business feels relevant, trustworthy, clear, helpful and worth any more of their time.

5 Numbers Every Retailer Should Track

Marketing That Drives Sales, Not Just Likes

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers

Turning Vendor Partnerships Into Marketing Assets

Marketing Without a Big Budget