Powersports Business

Nearly 79% of dealer websites perform poorly, Overfuel reports

Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.

Snowmobilers’ ingenuity helps rescue horse stranded seven months in Wyoming backcountry

MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models

Zero caps 2025 with impressive sales surge and dealer expansion

PSB shares January aftermarket products

Indian Motorcycle goes independent as Carolwood LP closes acquisition

The recently closed acquisition has set the 125-year-old company up as a stand-alone motorcycle manufacturer for the first time in more than a decade.

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models

Paradise Harley-Davidson sold to Paulson and Thomas

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Harley-Davidson unveils ‘Chapter One’ of its 2026 lineup

As part of its initial 2026 rollout, Harley-Davidson is introducing a Solo Trim Package for three popular models, which will include solo seats and cast aluminum wheels.

Segway adds to its ATV range with the all-new AT10 W Mud

Arctic Cat accelerates growth with key leadership and sales team additions

Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT

Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV

Norton Motorcycles prepares for its next chapter with 2026 model launch

Owning your customer data (before someone else does)

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer be your inventory or even your…

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age

7 Ways to Ensure Consistency and Reliability Across Your Supply Chain

Call for nominations: 2025 PSB Honors Awards