Powersports Business

Pre-owned market finds its groove in Q1

As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have become one of the healthiest and most profitable segments.

BRP earns four Red Dot Design Awards, including ‘Best of the Best’ honors

Torque Group rolls out DX1 integration, meeting high dealer demand

Turn 14 names Garrett Comer outside territory manager for Arizona, California

ZiiDMS updates platform, built to support dealership groups

Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis

The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which comes ahead of Sturgis.

Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models

Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales

Hemmings launches giveaway for one-of-one Trail 70 minibike

S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy

Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle

The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI) initiatives in 2024, criticized recent executive appointments made under Starrs.

CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes

GoPro warns of ‘going-concern’ risk as sale review continues

Rumored Sprint gains momentum as Harley dealer letter revealed

Marine Corps awards Polaris $98M for lightweight UTV production

Bradshaw, Ferracci headline AMA Motorcycle Hall of Fame Class of 2026

The First 30 Seconds: Where Most Sales Are Won or Lost

The first 30 seconds are crucial for making a sale. In those first moment, customers start making judgements about whether your business feels relevant, trustworthy, clear, helpful and worth any more of their time.

5 Numbers Every Retailer Should Track

Marketing That Drives Sales, Not Just Likes

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers

Turning Vendor Partnerships Into Marketing Assets

Marketing Without a Big Budget