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Motorcycle
Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out
Starting at $165,000, Ducati released a total of 600 Superleggera V4, a MotoGP-inspired superbike that the company says is the most extreme road-legal bike it has ever built.
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Trending
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Harley-Davidson
Harley-Davidson confirms layoffs as company works to stabilize business
The layoffs come after a difficult 2025 for Harley-Davidson, which reported a $29 million operating loss, with a 12% year-over-year global motorcycle sales drop, including North America, where sales were down 13%.
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In Case You Missed It
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Polaris
Polaris to close Wisconsin powertrain manufacturing plant by end of 2026
Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.
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Best Practices
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Best Practices
Marketing Without a Big Budget
For independent retailers, marketing often feels like a high-stakes poker game where everyone else has a bigger stack of chips. But visibility isn’t reserved for the highest bidder. In fact, some of the most effective…
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