Powersports Business

Harley unveils new cafe racer concept inspired by original ’70s model

The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of Harley's original XLCR cafe racer.

RideNow Group reports improving Q4 margins as used unit sales rise

Yamaha Canada names 42 dealers to 2026 Elite Dealer program

Zero launches drop-ship program for X Line electric models

Motul increases team, series support for 2026 race season

TVS passes Yamaha to become world’s third-largest motorcycle manufacturer

India now holds two of the top three spots for the largest volume motorcycle manufacturers in the world.

Harley unveils new cafe racer concept inspired by original ’70s model

Taiga drops electric snowmobile lineup built on software-defined platform

Harley announces new styling options, including chrome finishes

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Marketing to Multiple Generations Under One Roof

Independent retailers increasingly serve three, sometimes four, generations within a single transaction. A grandmother evaluating comfort features, a parent focused on durability and price, or a teenager concerned with style and social perception can all…

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