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  • Simple Dealer

    Sponsored Content: Apply to 5 lenders in seconds with a click

    Each day, Powersports dealers waste an incredible amount of time. Nowhere in the dealership is this problem worse than in the F&I department. The hours spent behind a keyboard submitting one customer’s name and contact info to multiple lenders is mind numbing. Credit applications come in from the website and ...

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  • Michael Veracka, Volcano Harley-Davidson, Washington, Columbia, acquisition, buy-sell,

    Michael Veracka acquires 76-year-old Harley-Davidson dealership; adding 50 staff

    Michael Veracka, one of the fastest-growing Harley-Davidson dealership owners in the U.S., has added another location to his growing stable. The newest member of the MOD Enterprises family of dealerships is Volcano Harley-Davidson in Vancouver, Washington. It was formerly named Columbia Harley-Davidson. Volcano Harley-Davidson will become the newest member of ...

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Columns

  • Ezequiel Arredondo

    Let your customers’ shopping behaviors inspire your marketing

    By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been those who incorporate their customers’ needs into their marketing. This is not a coincidence. According to Segment, 71% of consumers who have an impersonal shopping experience are unlikely to follow ...

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In Case You Missed It

  • Dealership website lead study released: Pied Piper PSI study

    Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” The Indian motorcycle brand was ranked second, followed by BMW ...

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