Powersports Business

Ski-Doo introduces new features, advancements for 2027 model year

A highlight for the 2027 model year is Ski-Doo's new 600RR engine, with a 130hp that promises more power, quicker response, and lower operating costs.

National Powersport Auctions breaks ground on Denton, Texas facility

Industry mourns passing of George Barber, founder of Barber Vintage Motorsports Museum

Powersports Business names 2025 Best In Class dealerships

Honda returns a diverse 2-wheel lineup for new model years

Polaris unveils 2027 snowmobile lineup 

The new lineup features two new mountain machines, expanded 9R engine availability, a new youth 200, and six exclusive models available only until March 13.

Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’

Ski-Doo introduces new features, advancements for 2027 model year

Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands

Honda returns a diverse 2-wheel lineup for new model years

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500 employees are currently based.

Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike

Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson details reset plan as Q4 loss widens

Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results

Owning Your Customer Data (Before Someone Else Does)

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer be your inventory or even your…

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age

7 Ways to Ensure Consistency and Reliability Across Your Supply Chain

Call for nominations: 2025 PSB Honors Awards