Powersports Business Inspiring Success Through Market Intelligence
HardDrive has announced its multi-year commitment and support as the primary sponsor of the Bagger Mayhem Racing Team in the Premier Bagger GP Class. According to the announcement, “the partnership embodies everything that HardDrive stands for, work hard – play hard culture, standing side by side with our dealers and ...
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HardDrive becomes primary sponsor of Bagger Mayhem Racing team
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Harley-Davidson dealership announces closing
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2022 Indian Chief review via Thunder Press
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Outdoor Recreation Roundtable partners with THOR Industries, establishes Together Outdoors
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Volcon ePowersports hits fundraising goal, hires CFO
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RumbleOn mourns death of CFO, director Steven Berrard
Latest News
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Powersports Business YouTube channel hits 171 hours of views during May
The Powersports Business YouTube channel, thanks in part to its over 800 subscribers, put up another banner month during May 2021, with 171 hours of views for the month. A new addition to the lineup in May includes a look at the 2021 CFMOTO 800MT adventure bike unveiled at the ...
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ATV boom ‘reshaping’ Minnesota’s outdoors: report
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NMMA reports continued sales momentum
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Alexander Smith joins MIC Dealer Advisory Council
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Capital Powersports earns Council of Excellence Award
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Dealership sold after 28 years of ownership
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Southern Honda Powersports opens new location: report
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Kawasaki donates kitchen equipment to local schools
Sponsored
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Sponsored Content: Apply to 5 lenders in seconds with a click
Each day, Powersports dealers waste an incredible amount of time. Nowhere in the dealership is this problem worse than in the F&I department. The hours spent behind a keyboard submitting one customer’s name and contact info to multiple lenders is mind numbing. Credit applications come in from the website and ...
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Trending
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Michael Veracka acquires 76-year-old Harley-Davidson dealership; adding 50 staff
Michael Veracka, one of the fastest-growing Harley-Davidson dealership owners in the U.S., has added another location to his growing stable. The newest member of the MOD Enterprises family of dealerships is Volcano Harley-Davidson in Vancouver, Washington. It was formerly named Columbia Harley-Davidson. Volcano Harley-Davidson will become the newest member of ...
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Columns
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Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been those who incorporate their customers’ needs into their marketing. This is not a coincidence. According to Segment, 71% of consumers who have an impersonal shopping experience are unlikely to follow ...
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In Case You Missed It
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Dealership website lead study released: Pied Piper PSI study
Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” The Indian motorcycle brand was ranked second, followed by BMW ...
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