Powersports Business

Reputation management in the age of online reviews

Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single keyboard warrior define their brand.

GoPro explores possible sale, merger as financial struggles continue

Liqui Moly USA names Eva Tran new VP of marketing

Fox Factory sees Q1 sales bump from increased demand in powersports segment

Building a year-round community for women who ride

Two Pennsylvania Harley stores merge under new ownership

The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while Iron Valley Harley-Davidson has operated since 2003.

Husqvarna announces refreshed motocross lineup for 2027

KYMCO USA rolls out Downtown GT 350i scooter to dealers

Moto Morini enters lightweight ADV battle with new Vettore 450

Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine

With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger, more expensive engines.

Taiga drops electric snowmobile lineup built on software-defined platform

Harley-Davidson confirms layoffs as company works to stabilize business

Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model

Segway Powersports sells out initial Super Villain inventory in two weeks

CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers

In a white paper released April 23, the association said a growing disconnect between OEM pricing structures and Federal Trade Commission “all-in” pricing requirements is creating compliance challenges for dealers

Turning Vendor Partnerships Into Marketing Assets

Marketing Without a Big Budget

Reputation Management in the Age of Online Reviews

Marketing to Multiple Generations Under One Roof

Content Marketing for Retailers Who Don’t Want to Be Influencers