Powersports Business

Avoid costly mistakes: Navigating warranty reimbursements

Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a powerful profit driver.

Schiets Motorsports, Fox Cycle Works merge to form Throttle Society in Ohio

EFG Companies wins Stevie Awards for innovation, client satisfaction

Stark Future reports 200% January growth, expands R&D push after $124M 2025

Consumer signals split in January as inflation concerns linger

Harley-Davidson details reset plan as Q4 loss widens

North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength in the Touring category.

MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models

Polaris to close Wisconsin powertrain manufacturing plant by end of 2026

Polaris expands all-weather SxS lineup with two new Ranger models

Indian Motorcycle goes independent as Carolwood LP closes acquisition

Harley-Davidson unveils ‘Chapter One’ of its 2026 lineup

As part of its initial 2026 rollout, Harley-Davidson is introducing a Solo Trim Package for three popular models, which will include solo seats and cast aluminum wheels.

Segway adds to its ATV range with the all-new AT10 W Mud

Arctic Cat accelerates growth with key leadership and sales team additions

Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT

Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV

Norton Motorcycles prepares for its next chapter with 2026 model launch

Owning your customer data (before someone else does)

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer be your inventory or even your…

Measuring ROI on Marketing Efforts

Leveraging Social Media Without Losing Your Local Identity

Maximizing Word-of-Mouth in the Digital Age

7 Ways to Ensure Consistency and Reliability Across Your Supply Chain

Call for nominations: 2025 PSB Honors Awards