Can-Am
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Jacksonville Powersports celebrates 50 years with full-service showcase and strategic product mix
Jacksonville Powersports marked its 50th anniversary on June 28 with a public celebration that reflected the dealership’s enduring presence and…
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BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
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April recalls: BMW M1000, Honda ADV 160, Pioneer, Talon and Polaris RZR
BMW M 1000 XR and M 1000 R motorcycles have a steering damper issue. Honda's ADV 160 scooter gets recalled…
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Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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BRP’s Can-Am electric motorcycles win iF Design Awards
BRP’s pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, were recently named winners of the 2025 iF Design Awards.
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Electrify returns with even bigger, better EV experiences
The Electrify Expo will round out its 2025 nationwide tour with visits to Phoenix, Dallas, Los Angeles, Seattle, San Francisco,…
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Can-Am to demo electric motorcycles at Electrifying Expo Orlando
Can-Am will also have experts on site to interact with attendees and discuss the brand’s focus on innovation and ushering…
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Can-Am takes historic King of the Hammers victory
Can-Am made history at the 2025 King of the Hammers in Johnson Valley, California, as Kyle Chaney became the first…
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Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
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Recall roundup: Harley, BMW, Royal Enfield and Reyhee issue recalls from NHTSA, CPSC
We're covering several recalls that have come up recently, including those from Harley-Davidson, BMW, Royal Enfield, and Reyhee.
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Sara Price reveals ‘Rip & Dip’ edition Can-Am Maverick R build
Professional off-road racer Sara Price is debuting her first-ever Can-Am Maverick R X RS build, the Rip & Dip Edition, built by Alsup…
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Can-Am releases 2025 ATVs, UTVs, and new model in three-wheel lineup
Can-Am's new Canyon model features higher ground clearance, longer suspension travel, all-road wheels, and enduro anti-slip pegs so riders can…
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Can-Am re-enters motorcycle segment with 2025 electric motorcycles
A key feature of the motorcycle lineup is an innovative liquid-cooled system, which includes the battery, charger, inverter, and motor.…
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Can-Am shares docuseries on the electric Origin and Pulse ahead of launch
Originally unveiled in 2022, the all-electric Can-Am Motorcycles Origin dual-sport and Pulse street bike will get a full launch with…
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Can-Am teams up with two inaugural PBR teams
Can-Am has announced a multi-year partnership with two inaugural Professional Bull Riders teams, the Austin Gamblers and the Ariat Texas…
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PSB looks forward with BRP’s Sandy Scullion, president of Powersports and Marine
Scullion says BRP's goal for 2024 is to continue to support dealers and invest in the engagement funnel to drive…
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Sara Price makes history, winning Stage 10 at Dakar
Price joins the prestigious club of Dakar legends Jutta Kleinschmidt and Christina Gutierrez as the third woman to win a…
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BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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BRP reports flat retail sales in Q3 FY2024
North American quarterly retail sales were up for SSV, ATV and Snowmobile, offset by lower retail of PWC, 3WV and…
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Veterans complete Annual Road Warrior Ride on Can-Am Spyder
The 10th annual ride allowed veterans to disconnect from their day-to-day lives and experience the healing power of riding the…
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