Can-Am
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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Can-Am unveils two concept models that look to redefine SxS segment
The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next…
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Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed…
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BRP earns four Red Dot Design Awards, including ‘Best of the Best’ honors
BRP has been recognized with four 2026 Red Dot Design Awards, highlighted by the prestigious “Best of the Best” distinction…
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BRP posts strong results in Q1, but North American retail sales dip
While the quarter exceeded expectations, tariffs remain a significant concern for the manufacturer. BRP revised its fiscal 2027 outlook to…
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Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Can-Am transforms Defender into ultimate hunting rig for MeatEater
The purpose-built UTV blends Can‑Am engineering, S3 Powersports fabrication, and MeatEater’s field-tested expertise into a one‑of‑a‑kind hunting rig.
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BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
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Missouri Sheriff recovers stolen Can-Am UTV taken from Pitbull Powersports
A stolen Can-Am UTV taken from Pitbull Powersports last month has been recovered, thanks to a swift investigation by the…
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Jacksonville Powersports celebrates 50 years with full-service showcase and strategic product mix
Jacksonville Powersports marked its 50th anniversary on June 28 with a public celebration that reflected the dealership’s enduring presence and…
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BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
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