Can-Am introduces global collective uniting 3-wheel riding community
BRP brand Can-Am recently announced the launch of the 3 Wheel Collective, a new global community platform designed to unite three-wheel riding communities and riders from around the world.
The 3 Wheel Collective serves as an umbrella for the diverse and passionate riding communities that have helped shape the 3-wheel industry from the very beginning. By bringing together established groups, local networks, and new riders into one centralized platform, Can-Am says it is making it easier to connect and share experiences, regardless of background or experience level.
“Built on the belief that riding is better together, the 3 Wheel Collective platform reflects the natural social dynamic of the community, where riders often come together through shared experiences and personal connections,” says Marc-Olivier Drouin, senior manager of marketing for Can-Am 3-Wheel Vehicles and Motorcycles at BRP. “In fact, one in five Can-Am owners bought because they knew someone already riding 3-wheels, reinforcing the powerful role riders play as ambassadors for the brand and the broader riding community.”
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise, and riding experiences, while also connecting with well-established riding communities that bring years of expertise, leadership and tradition.
Building on its ongoing support of the global riding community, Can-Am says it is also proud to highlight its involvement in International Female Ride Day (IFRD), an initiative uniting women riders from around the world on the first Saturday of May.
Founded 20 years ago by long-time rider and Can-Am supporter Vicki Gray, the IFRD continues to serve as a way to connect women riders of all backgrounds and experience levels, fostering a strong sense of community while encouraging more women to ride together, both locally and globally.
For more information about Can-Am and the 3 Wheel Collective, visit www.canamonroad.com and www.3wheelcollective.com.
