Personal Watercraft

BMO Capital Markets analyst Gerrick Johnson has provided a research note to Powersports Business following the release of preliminary data from Statistical Surveys (SSI). The data indicates “July U.S. boat ...

Powersports Business took the water on Tuesday in north Florida thanks to a coveted invite from our friend Tim McKercher and the crew at LOOK Marketing, gurus of all things ...

With dealers from across the world in attendance, BRP revealed its 2023 Sea-Doo lineup on Sunday night in Salt Lake City. The reveal included two all-new high-performance models that are ...

World champion personal watercraft racer Eric Francis, 36, has died during a race in Guadalupe, according to a report on the Daily Mail website. Francis was found Saturday floating next ...

BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the release of preliminary data from Statistical Surveys Inc. (SSI). “Preliminary data from Statistical Surveys ...

Kawasaki today released its 2023 Jet Ski model lineup, with the 2023 Kawasaki Jet Ski SX-R 160 four-stroke stand-up personal watercraft, premium Jet Ski Ultra 310 series and Jet Ski ...

The dealership awards for 2021 performance continue to roll in, so let the world know if your dealership staff helped you bring home the hardware. When the 2021 Yamaha Watercraft ...

Cedar Creek Motorsports in Cedarburg, Wisconsin, has been named a Sea-Doo 2021 District Dealer of the Year for the Central U.S. The dealership made the announcement on its LinkedIn page, ...

Is your dealership starting to reap the rewards from your OEM partners for 2021 sales success? We're beginning to learn of some of them, but mum's the word from the ...

Yamaha Marine Connected Division, leading all facets of the Connected Boat experience, including working with Yamaha's internal product development teams and coordinating with the Siren Marine division, will be headed ...