Powersports Business Inspiring Success Through Market Intelligence
The dealership awards for 2021 performance continue to roll in, so let the world know if your dealership staff helped you bring home the hardware. When the 2021 Yamaha Watercraft ...
Read More »Dealership claims WaveRunner CSI Award
Personal Watercraft
Dealership named Sea-Doo District Dealer of the Year
Cedar Creek Motorsports in Cedarburg, Wisconsin, has been named a Sea-Doo 2021 District Dealer of the Year for the Central U.S. The dealership made the announcement on its LinkedIn page, ...
Read More »Dealership named White Diamond Dealer for Yamaha WaveRunner sales
Is your dealership starting to reap the rewards from your OEM partners for 2021 sales success? We're beginning to learn of some of them, but mum's the word from the ...
Read More »Yamaha turns to company veteran to head Marine Connected Division
Yamaha Marine Connected Division, leading all facets of the Connected Boat experience, including working with Yamaha's internal product development teams and coordinating with the Siren Marine division, will be headed ...
Read More »Yamaha WaterCraft recognized for marketing excellence at Miami Boat Show
Yamaha WaterCraft was recognized for marketing excellence by the Marine Marketers of America, winning first place for the boating industry's Best Customer Retention Campaign and honorable mentions for the Best ...
Read More »PWC racing circuit gets new sponsor
The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and fuel additive manufacturer LIQUI MOLY is the 2022 title sponsor ...
Read More »Yamaha to purchase boating technology company, enhancing PWC experience
Kennesaw, Georgia-based Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. ...
Read More »New PWC units make up 90 percent of all units sold at dealerships: Lightspeed
Is your dealership capitalizing on sales of pre-owned persona watercraft? If so, it’s an outlier, as the latest data from CDK Global Lightspeed reveals that 91% of all PWC sold ...
Read More »Dealership adds Sea-Doo to product lineup
Are you staying aware of potential new product lines that can add profitability to your store in 2022? Alamo Cycle Plex in San Antonio just announced that the dealership now ...
Read More »Industry audio company gets acquired
Elkhart, Indiana-based Patrick Industries, Inc. announced that it has completed the acquisition of Rosenburg, Texas-based Wet Sounds, Inc., a leading designer, fabricator, engineer, and distributor of innovative audio systems and ...
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