Personal Watercraft
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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Yamaha brings back WaveBlaster for 2027 WaveRunner lineup
The WaveBlaster name dates to the early 1990s, when the original model developed a strong following among riders looking for…
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MarineMax agrees to $1.5B all-cash sale
MarineMax and Safe Harbor Marinas announced that they have entered into a definitive agreement, under which Safe Harbor will acquire…
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Sea-Doo revamps PWC lineup with higher hp, refreshed styles
The new lineup features the factory’s most powerful PWC engine yet, the Rotax 1630 ACE 350 hp, as well as…
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Yamaha Motor Canada appoints new director of marine business division
Megan brings 10 years of experience with Yamaha Motor Corporation, USA, to the position. Most recently, he served as pro…
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West Marine to close 32 more stores as bankruptcy restructuring continues
West Marine filed for bankruptcy protection in May and has continued to reduce its retail footprint while maintaining operations at…
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Patrick Industries merges with Lippert Components’ parent, LCI
Patrick Industries will merge with LCI Industries, a global supplier of engineered components to the outdoor recreation and transportation markets.
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BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
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BRP earns four Red Dot Design Awards, including ‘Best of the Best’ honors
BRP has been recognized with four 2026 Red Dot Design Awards, highlighted by the prestigious “Best of the Best” distinction…
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Sure-Seal continues to grow its reach with new partnership
The Brandel-Stephens partnership is the company's third in the last several months, as it continues to grow its customer and…
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Pontoon manufacturer Whisper Marine acquires Crownline Boats
The acquisition follows a December 2025 purchase of Qwest Pontoons and expands Whisper Marine into the sport boat, deck boat,…
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U.S. Embassy renews warning on Bahamas jet ski rentals after assaults, fatalities
The embassy is advising U.S. travelers to avoid renting jet skis in The Bahamas, remain cautious of solicitations from operators…
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West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin…
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Ad agency develops new boating safety campaign for Water Sports Foundation
The WSF received funding last October to support six recreational boating safety outreach projects.
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Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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NMMA data shows softness across boating market in November
Key economic indicators continued to reflect a cautious consumer environment in November. The conference board’s Consumer Confidence Index fell to…
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Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Marine industry down double digits in November, smaller boats show resilience: Report
The data signals a softer finish to the boating season and continued normalization after pandemic-era highs.
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Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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