ATV
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Kubota of Ripley, Riverfront Powersports celebrate West Virginia dealership opening
New dealership brings Kubota and Kawasaki products to Ripley, with additional service capacity planned.
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KYMCO launches year-end flooring extensions, ATV retail incentives
The program runs Oct. 15-Dec. 31, 2026, giving participating dealers additional inventory financing options and retail incentives heading into the…
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Denago Powersports dealer network surpasses 225
UTV and ATV manufacturer showcases lineup at fall events, with new electric ATV planned for 2027 model year.
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Honda returns youth-focused, entry-level sport ATVs for MY27
The TRX250X offers approachable performance and agile handling, while the user-friendly TRX90X is an ideal option for young riders.
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TOPDON launches ONE Moto diagnostic tool for powersports
The new diagnostic platform covers more than 100 motorcycle and powersports brands and adds TOPDON's first marine diagnostic coverage.
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market…
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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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CFMOTO named official SxS, ATV partner of the Minnesota Vikings
CFMOTO says the partnership is a long-term approach to building out the brand and to reach potential customers across a…
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Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed…
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AMA adds Scott Jones to government relations team as Central States representative
Jones is a longtime advocate for sustainable recreational access to public lands and a founding member of several national organizations…
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Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027
Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with…
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Yamaha to end U.S. side-by-side production as it posts record first-half earnings
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of…
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Polaris, Minnesota 4-H offers interactive ATV safety education for youth riders
The safety academy is geared towards riders ages 10-13 and introduces them to foundational safe-riding practices in an engaging, trail-themed…
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Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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White House order opens door for expanded OHV access in southern Utah
The recently signed presidential order decreases the size of Bears Ears National Monument and expands motorized recreation to the public.
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BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
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