ATV
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Denago to reveal new Freelander 350FI 4X4 ATV at AIMExpo
Denago’s product range continues to scale, with several new machines on deck for 2026. The centerpiece is the Freelander 350FI,…
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Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Segway adds to its ATV range with the all-new AT10 W Mud
Segway's new Mud edition features 12.6 inches of ground clearance and can handle one meter of water wading, with intake…
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‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
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Denago Powersports sets sales record, expands dealer network ahead of AIMExpo
Denago Powersports is heading into the holiday season on a high note after achieving its best-ever month of sales this…
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Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Denago brings in industry veteran to run parts and services
With more than 25 years of experience in the powersports industry, John Lawson will oversee all aspects of parts inventory,…
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Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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East Central Motorsports puts value brands first
The Ohio dealer talks about his recent trip to China, the growing popularity of pit bikes, and the current trend…
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SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
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Recreatives Industries adds $2M floor plan and retail financing program
The financing will lower entry barriers for new Max ATV dealers, enhances stocking power for existing dealers, and positions Recreatives…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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