ATV
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Segway expands Middle East footprint with first GCC flagship store
The launch is part of the company's broader expansion strategy in the Gulf, where demand for off-road vehicles continues to…
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NPA celebrates National Powersports Month, America’s 250th anniversary, with July dealer events
National Powersport Auctions (NPA) is celebrating both National Powersports Month and America’s 250th anniversary this July by hosting patriotic-themed activities…
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ATVs return to Erzbergrodeo as Segway takes global stage
ATVs had been absent from Erzbergrodeo since 2018, making Segway's effort a notable milestone for the category and a high-profile…
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KYMCO USA launches ‘Freedom to Explore’ sales event tied to America’s 250th
KYMCO says the promotion is intended to reinforce the company's focus on quality, value and long-term customer satisfaction while providing…
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Massimo Group launches AI security platform initiative
The new artificial intelligence initiative will integrate autonomous patrol vehicles, spherical robots and drone systems used for security.
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Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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V20 Recruiting adds industry veteran Louis Dodaro
V20 Recruiting + Consulting has announced the addition of veteran recruiter Louis Dodaro as executive recruiter for the firm’s Powersports,…
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RRAF awards $600k to 21 OHV projects across the U.S.
Created in 2011, the Right Rider Access Fund is an organization that promotes the responsible use of off-highway vehicles and…
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Polaris marks 20 years of TRAILS GRANTS with spring 2026 awards
The latest round of funding comes as the program celebrates its 20th anniversary and surpasses $4 million in total giving…
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Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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Denago Powersports launches dealer portal, outlines phased rollout
Denago Powersports has launched a new online Dealer Portal designed to streamline ordering, improve transparency and modernize its relationship with…
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MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Massimo Group signs letter of intent to acquire AI-tech firm FST
Upon successful closing, Massimo expects the transaction will enable it to build a unified intelligent ecosystem spanning mobility, health, and…
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Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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FRP brings next-gen mini bikes and retro-styled ATV to AIMExpo
At AIMExpo, FRP displayed the GMB220 gas-powered mini bike, the M3 electric mini bike, and a vintage-inspired 40cc ATV concept.
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Honda’s TRX90X returns for the 2026 model year
With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine that opens the…
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