ATV
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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CFMOTO named official SxS, ATV partner of the Minnesota Vikings
CFMOTO says the partnership is a long-term approach to building out the brand and to reach potential customers across a…
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Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed…
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AMA adds Scott Jones to government relations team as Central States representative
Jones is a longtime advocate for sustainable recreational access to public lands and a founding member of several national organizations…
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027
Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with…
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Yamaha to end U.S. side-by-side production as it posts record first-half earnings
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of…
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Polaris, Minnesota 4-H offers interactive ATV safety education for youth riders
The safety academy is geared towards riders ages 10-13 and introduces them to foundational safe-riding practices in an engaging, trail-themed…
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Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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White House order opens door for expanded OHV access in southern Utah
The recently signed presidential order decreases the size of Bears Ears National Monument and expands motorized recreation to the public.
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BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
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CPSC launches mandatory eFiling program for imported consumer products
While it does not add new testing or certification requirements, importers will now need to ensure the required compliance certificate…
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Segway expands Middle East footprint with first GCC flagship store
The launch is part of the company's broader expansion strategy in the Gulf, where demand for off-road vehicles continues to…
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NPA celebrates National Powersports Month, America’s 250th anniversary, with July dealer events
National Powersport Auctions (NPA) is celebrating both National Powersports Month and America’s 250th anniversary this July by hosting patriotic-themed activities…
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ATVs return to Erzbergrodeo as Segway takes global stage
ATVs had been absent from Erzbergrodeo since 2018, making Segway's effort a notable milestone for the category and a high-profile…
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KYMCO USA launches ‘Freedom to Explore’ sales event tied to America’s 250th
KYMCO says the promotion is intended to reinforce the company's focus on quality, value and long-term customer satisfaction while providing…
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Massimo Group launches AI security platform initiative
The new artificial intelligence initiative will integrate autonomous patrol vehicles, spherical robots and drone systems used for security.
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Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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