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Kawasaki
Kawasaki supercharges lineup with all-new 2027 Teryx H2 two-seat sport SxS
Kawasaki says the Teryx H2 delivers 250 horsepower and 146.2 lb.-ft. of torque, giving the vehicle a power-to-weight ratio of…
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Features
Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Features
America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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Features
Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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Dealers
Your voice matters: Help us take the pulse of the powersports industry
Take the latest Powersports Business/BMO Capital Markets Dealer Survey and help shape the industry's conversation.
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From the Editors
Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving…
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Features
From family-owned to director of Young Powersports
Rad Gladfelder, director of powersports for Utah-based Young Powersports, shares insights on how he is helping oversee one of the…
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Electric
Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
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CFMOTO
Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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ATV
Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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Dealers
NATDA partners with NCM Associates to expand dealer training
NATDA members will now have access to 20 Groups built specifically for trailer dealers, along with a new “Express” format…
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Indian Motorcycles
Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
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Dealers
Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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Dealers
Indian Motorcycle leads again as dealers miss half of web leads, study finds
According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at…
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Accelerate Conference
Accelerate Orlando delivers clarity, discipline and hard truths for 2026
From macroeconomic outlooks to dealership turnarounds, leadership development and AI‑driven tools, Accelerate showed the operational and cultural forces shaping powersports.
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Service Providers
NPA expands leadership team, appoints new Pacific Northwest sales manager
NPA strengthened its leadership and sales organization with two key moves aimed at better supporting dealers nationwide, including the appointment…
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Dealers
2025 year in review: Powersports industry navigates change, consolidation, and seeks stability
As 2025 comes to a close, the powersports industry stands at a crossroads. The year revealed significant challenges but also…
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Dealers
Cleveland Moto’s 25-year blueprint for surviving a shifting market
From Vespa demand to Moto Morini momentum, the West Park dealer shows why authenticity, community, and a thriving podcast audience…
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Accelerate Conference
Accelerate set to deliver leadership, learning and cross-industry insight in Orlando
Powersports and marine leaders will converge in Orlando Jan. 18–20 as Powersports Business Accelerate and Boating Industry Elevate return as…
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Motorcycle
Flat track youth can now earn Mini Cup National Finals points at the Winter Throwdown
MotoAmerica will award 10 qualifying points toward the Mini Cup National Finals for youth competitors racing in this year's Winter…
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