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Yamaha
Yamaha and John Deere team up on future side-by-sides
The companies will combine Yamaha’s powertrain expertise with John Deere’s vehicle development, U.S. manufacturing and customer knowledge to develop future…
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Dealers
Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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Side-by-Side
UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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Best Practices
AI in the dealership: Trust, but verify
A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality,…
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Features
The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Triumph
Triumph reveals new Moto2 race engine for 2027
The new powerplant will deliver an approximately 6% increase in peak power compared with the current 765cc race engine.
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CFMOTO
CFMOTO reveals Ibex 950 ADV with 112 hp for $12,499
CFMOTO is expanding its adventure motorcycle lineup for 2027 with the new Ibex 950, adding a larger-displacement option above the…
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Dealers
RideNow Group reports higher same-store sales, adjusted EBITDA in Q2
RideNow sold 16,626 units during the quarter, a 2.9% decline from the same period last year. New retail unit sales…
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Motorcycle
Bimota returns to U.S. with five limited-production motorcycles
After more than a decade away from the U.S. market, Italian motorcycle manufacturer Bimota is returning with a limited-production lineup…
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Dealers
Republic Powersports acquires Kent Powersports dealership group in Central Texas
The transaction was announced Aug. 5 and marks the launch of Republic Powersports, a new dealership group led by industry…
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Motorcycle
Beta USA reports 19.5% sales growth through the first seven months
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer…
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Kawasaki
Kawasaki supercharges lineup with all-new 2027 Teryx H2 two-seat sport SxS
Kawasaki says the Teryx H2 delivers 250 horsepower and 146.2 lb.-ft. of torque, giving the vehicle a power-to-weight ratio of…
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Features
Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Features
America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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Features
Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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Dealers
Your voice matters: Help us take the pulse of the powersports industry
Take the latest Powersports Business/BMO Capital Markets Dealer Survey and help shape the industry's conversation.
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From the Editors
Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving…
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Features
From family-owned to director of Young Powersports
Rad Gladfelder, director of powersports for Utah-based Young Powersports, shares insights on how he is helping oversee one of the…
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Electric
Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
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CFMOTO
Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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