MIC members reelect Ellis, Langley and Parham to board of directors
Motorcycle Industry Council members have reelected Ashmore Ellis of Babes Ride Out and Babes in the Dirt, Paul Langley of LeMans Corporation and Zach Parham of Comoto Family of Brands to the MIC board of directors.
The three incumbents won reelection in a six-candidate race for three positions representing aftermarket and allied trades members. Their reelection maintains continuity in that segment of the board heading into 2027.
“I’m pleased to see Ashmore, Paul, and Zach reelected to the MIC Board for 2027,” said Derek Brooks, MIC board chairman and senior manager of Motorsports Business Management at Yamaha Motor Corp., in a recent MIC Ride Report.
“Their industry knowledge and experience bring a well-rounded perspective to the board that will be invaluable as we work to ensure MIC is positioned to respond to the issues affecting our industry,” Brooks said. “As those issues evolve, we will also continue strengthening MIC’s role in the industry and delivering greater value to our members.”
The three returning board members emphasized their commitment to industry collaboration, growing ridership and representing MIC members.
Ellis said her work with Babes Ride Out and Babes in the Dirt has provided a firsthand perspective on efforts to introduce more people to motorcycling.
“I get to continue showing up for an industry that has shaped so much of my life, and I’m incredibly grateful for that trust,” Ellis said. “Through Babes Ride Out and Babes in the Dirt, I see what happens when someone gets the encouragement and opportunity to become a rider.”
Langley said he will continue focusing on initiatives benefiting MIC members, particularly those in the aftermarket.
“I’m deeply grateful for the continued support of the MIC membership and the opportunity to serve another term,” Langley said. “I remain committed to driving pragmatic, forward-looking initiatives that benefit all of our members, especially within the aftermarket sector.”
Parham pointed to collaboration among manufacturers, distributors, retailers and riders as an important part of the organization’s role.
“Our industry is at its best when manufacturers, distributors, retailers, and riders pull in the same direction, and MIC is the place where that happens,” said Parham, who represents Comoto Holdings. “I look forward to working alongside this board to grow ridership and protect the freedom to ride for the next generation.”
The MIC board of directors represents companies and organizations across the motorcycle and powersports industry, including OEMs, distributors, aftermarket suppliers and industry media.
The full board roster includes:
- Derek Brooks, Yamaha Motor Corporation, U.S.A. — chairman
- John Hinz, KTM North America — vice chairman
- David Baker, Bombardier Recreational Products
- Ashmore Ellis, Babes Ride Out and Babes in the Dirt
- Kerry Graeber, Suzuki Motor USA
- Robin Hartfiel, Dealernews
- Cory Knudtson, Indian Motorcycle
- Paul Langley, LeMans Corporation
- Erik Larson, Piaggio Group Americas
- Rod Lopusnak, Triumph Motorcycles America
- Teri Lynn, D3O
- Shawn McLean, BMW Motorrad USA
- Zach Parham, Comoto Holdings
- Bill Savino, American Honda Motor Co.
- Eric Sievers, Kawasaki Motors Corp. USA
For powersports dealers and aftermarket businesses, the election keeps three experienced industry representatives in place as MIC continues its work on issues affecting the broader motorcycle and powersports marketplace.
