BY LAUREN LABUNSKY As the world’s most popular social media platform, Facebook presents a huge opportunity to reach targeted customers who have demonstrated a likely interest in the units you ...

BY ERIC MCMULLEN Video is the most effective way to get in front of your customers right now. This shouldn’t come as a surprise, but if you aren’t doing it ...

BY LAUREN LABUNSKY For years, statistics have shown that people are shifting from desktop computers to mobile devices when accessing the Internet. The increased use of mobile devices has only ...

BY ERIC MCMULLEN Sales and marketing. The two words are usually only separated by a forward slash, but are they really that similar? Especially in small businesses, we often lump ...

BY FORREST FLINN Grit is not some disease you can get.  Nor is grit some type of cleaning product, however True Grit is. According to Angela Duckworth, who coined the phrase, grit ...

BY LAUREN LABUNSKY When a customer walks into your dealership, it’s easy to find out what type of unit they are interested in. A member of your sales team can ...

BY ERIC MCMULLEN Events are a lot of work. They really have nothing to do with the everyday tasks associated with running your business and it is difficult to measure ...

BY FORREST FLINN In the past few years, I have blogged about future changes coming to the federal overtime rules as outlined in the Fair Standard Labor Act (FSLA). That ...

BY LAUREN LABUNSKY Any dealer will tell you that customer experience is key to running a successful business. The way you treat your customers can make the difference between earning ...

BY ERIC MCMULLEN The internet is an ocean without a floor. With its continued growth comes great marketing opportunity. Search engine optimization, or SEO as it is most commonly referred, ...