Motorcycle
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Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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Bridgestone’s sport motorcycle tire selected as OE for Kawasaki Ninja
Bridgestone's Battlax Racing Street RS12 tire, its highest-level performance tire in its road-legal lineup, is now OE for the Kawasaki…
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Suzuki sets RM Army Boot Camp for Florida in October
Suzuki Motor USA is bringing its RM Army Boot Camp to the East Coast on Oct. 3, with the one-day…
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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FIM North America announces roster for 2026 Intercontinental Games
Following the inaugural Intercontinental Games in 2024, FIM North America will again field teams in circuit racing competition, while also…
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SMX League goes down under to tap top talent in Australia, New Zealand
Partnering with the Australian-based AUSX Supercross Championship, the SMX League is launching SMX Next Australia, an SMX minor league for…
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Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and ’70s, is making…
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Racing roundup: Tomac announces retirement, Pro Motocross crowns champions
Eli Tomac will retire from professional racing following the 2026 SuperMotocross World Championship postseason, bringing a 17-season career to a…
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Motorcycle ride set to honor dealership employee killed in road rage shooting
‘Ride for Tyler’ motorcycle ride is planned to honor Vespa Marietta powersports dealership employee Tyler Sieber, who was killed in…
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Harley-Davidson, AFT legend Mees offer fans unique race-day experience
American Flat Track fans can make the journey to the legendary Springfield Mile via Route 66 on Sept. 5 as…
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Yamaha, Ducati step up support for 2026 Motorcycle Hall of Fame Ceremony
Yamaha Motor Corporation and Ducati North America will support the 2026 AMA Motorcycle Hall of Fame Induction Ceremony, with Yamaha…
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Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Norton Manx R wins 2026 International Design Excellence Award
The Manx R takes a deliberately minimalist approach to superbike styling, emphasizing clean surfaces, exposed mechanical components and restrained proportions…
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Full Throttle National Rally picking up where Sturgis left off
On the heels of the Sturgis Motorcycle Rally, Full Throttle Saloon, America's largest biker bar, will be hosting Full Throttle…
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Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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MSF’s Ochs set to retire after more than 50 years in rider education
The longtime MSF leader has helped shape motorcycle rider education and training used throughout the nation and by the U.S.…
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Custom motorcycle culture coming to AIMExpo 2027
AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders.…
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Motul, MotoAmerica expands its ADV Experience with a second round
A second ADV Experience has been added at this year’s MotoAmerica season-ending round at New Jersey Motorsports Park.
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