Motorcycle
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Latvian startup Oruga demonstrates single-track ‘Zombie Apocalypse’ bike during Ontario visit
The team from Oruga demonstrated the world's first single-track electric motorcycle—a true off-road beast created in Latvia—in Toronto last month.…
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Honda’s motorcycle business remains strong amid broader financial challenges
Honda Motor Co. released its financial results for the fiscal year ending March 31, 2025, revealing a mixed performance across…
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Andria Yu tapped to lead communications for powersports associations
Thanks to Yu's appointment as vice president of communications for the MIC, MSF, ROHVA, and SVIA, dealers can expect a…
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Benda Motorcycles enters U.S. market with new opportunities for dealers
Starting next week, U.S. dealerships will begin receiving the first shipment of Benda motorcycles. The brand brings competitive pricing, modern…
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Denago Powersports appoints Kevin Duke as national marketing manager
Duke’s distinguished career includes more than a decade as editor-in-chief of Motorcycle.com, as well as a recent tenure at American…
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EU announces possible $107 billion response to US tariffs
The new measure would slap duties of 25% on U.S. imports amounting to $23.5 billion, which includes motorcycles and other…
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Yamaha’s Webb, Deegan and KTM’s Vialle capture 2025 Supercross Championships
In the premier 450SX class, Monster Energy Yamaha Star Racing’s Cooper Webb claimed his third-career AMA Supercross championship. He becomes…
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SMX World Championship viewership is at an all-time high
Through the first 15 rounds of the SMX World Championship, eight of the 10 most-streamed races of all time are…
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Former MotoGP rider makes history with first King of the Baggers victory
This past weekend, French MotoGP veteran and King of the Baggers (KOTB) rookie Loris Baz stunned fans and competitors alike,…
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S&S Cycle promotes Andolsek to sales and technical support manager
The industry veteran has 23 years of experience working at S&S Cycle, and started his powersports career developing exhausts and…
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Bringing powersports to DC: Q&A with Christy LaCurelle
Brendan sits down with MIC's new president, Christy LaCurelle, to chat about taking powersports to Capitol Hill, tariffs, rider programs,…
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Royal Enfield reports revenues rise 6% YoY for April
India-based motorcycle manufacturer Royal Enfield reported its YoY sales grew 6% in April, with exports increasing 55%, and domestic sales…
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NPDA’s H-D Council shares H Partners’ concerns with leadership, culture at Motor Company
According to a May 6 press release, NPDA's Harley-Davidson Council (H-D Council) shares many of H Partners' concerns regarding the destruction of culture…
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AMA: May is ‘Take a Kid Dirt Biking Month’
The American Motorcyclist Association has designated May as Take a Kid Dirt Biking Month, a nationwide campaign that focuses on…
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Fire rips through Pennsylvania motorcycle restoration shop
A fire broke out on the afternoon of April 28 at Specialty Cycleworks, a motorcycle restoration shop located in Conemaugh…
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Harley focuses on financing arm, addresses tariffs and consumer trends in Q1 earnings call
Harley's Q1 retail sales were down 21 percent globally and 24 percent in North America, as the company continues to…
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Zero offers limited-time pricing lock on XB and XE models amid tariff challenges
Dealers and customers now have until May 18, 2025, to lock in current pricing before updated tariffs trigger cost increases…
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AMA Hall of Famer and former Harley-Davidson CEO Richard Teerlink dies at 88
The American Motorcyclist Association mourns the death of AMA Motorcycle Hall of Famer Richard Teerlink, who served as CEO of…
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Dunlop extends partnership as official tire supplier of MotoAmerica
MotoAmerica and Dunlop announced April 29 that it has renewed their partnership, which will keep Dunlop as the official tire…
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MSF helps ink new 5-year contract for motorcycle safety program in New York
The Motorcycle Safety Foundation, along with the New York Department of Motor Vehicles, just approved a five-year contract that resumes…
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