Motorcycle
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Memorial celebration announced for Mert Lawwill
A public celebration of life has been scheduled for legendary flat track racer and motorcycle innovator Mert Lawwill, with organizers…
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Sherco reveals updated 2027 Enduro lineup
The updated Enduro MY27 range will begin arriving at European dealerships in early June and U.S. dealerships in July, according…
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Inflation ticks up, adding pressure to big-ticket consumer purchases
U.S. inflation accelerated in April, raising additional concerns for consumers considering large purchases such as motorcycles, ATVs, side-by-sides, boats and…
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Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a…
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Building a year-round community for women who ride
Since 2007, on the first Saturday in May, women from across more than 120 countries have gotten on their bikes,…
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Moto Morini enters lightweight ADV battle with new Vettore 450
The Vettore 450 joins a growing field of lightweight adventure motorcycles as manufacturers continue targeting riders looking for approachable, versatile…
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Racing roundup: Roczen caps historic Supercross title run as Aprilia sweeps Le Mans podium
The 2026 racing season delivered milestone moments across multiple disciplines over the weekend, highlighted by Ken Roczen capturing his first…
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MotoAmerica partners with motorsports hiring platform to promote jobs
MotoAmerica will team up with The Paddock Network, a group of motorsports alumni that launched a new site that opens…
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Motorcycle helmet maker Schuberth adds to its North American rep force
In addition to adding agency reps Register One Sales and The Xplor Group, Schuberth also named Hayter Industries as its…
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V20 Recruiting adds industry veteran Louis Dodaro
V20 Recruiting + Consulting has announced the addition of veteran recruiter Louis Dodaro as executive recruiter for the firm’s Powersports,…
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May is AMA ‘Take a Kid Dirt Biking’ month
AMA says its annual initiative, now in its fourth year, is aimed at getting kids to ride motorcycles and educating…
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Supercross: Hunter Lawrence wins in Denver, sets up title showdown
The win — Lawrence's fifth of the season — cuts Roczen’s advantage to a single point, setting up a winner-take-all…
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American Honda announces HRC Performance Shop pilot program
Three dealerships were selected to participate in the pilot program and will receive access to specialized HRC parts, components, and…
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EagleRider adds Indian Scout Sixty models to its premium fleet
The Indian Scout Sixty will be available May 15 at six EagleRider locations, including San Francisco, LA, Las Vegas, Denver,…
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MSF names LaCheryl E. Jones director of curriculum and training strategy
Jones joins MSF from the National Highway Traffic Safety Administration, where she served as a highway safety specialist overseeing motorcycle,…
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Klock Werks releases Flare Windshield for Memphis Shades Road Warrior Fairing
Klock Werks says the initial release will include both 15-inch vented Dark Smoke and Clear options, along with the Ice…
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Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Feature film about motorcycle icon ‘Iron Lilly’ Farrow looks to uplift an industry
The film will center on Lilly Farrow, a trailblazer in the motorcycle industry who co-founded the country's oldest Harley-Davidson dealership.
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Deacon Denno wins 2026 SMX Next Supercross AMA National Championship
Denno’s title run was defined by consistency across the five-round series. He became the only rider to finish inside the…
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Verge Motorcycles’ solid-state battery technology faces skepticism
A whistleblower says Verge's solid-state battery, which is said to have 70 miles of range and add 186 miles in…
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