Motorcycle
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American Honda announces HRC Performance Shop pilot program
Three dealerships were selected to participate in the pilot program and will receive access to specialized HRC parts, components, and…
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EagleRider adds Indian Scout Sixty models to its premium fleet
The Indian Scout Sixty will be available May 15 at six EagleRider locations, including San Francisco, LA, Las Vegas, Denver,…
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MSF names LaCheryl E. Jones director of curriculum and training strategy
Jones joins MSF from the National Highway Traffic Safety Administration, where she served as a highway safety specialist overseeing motorcycle,…
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Klock Werks releases Flare Windshield for Memphis Shades Road Warrior Fairing
Klock Werks says the initial release will include both 15-inch vented Dark Smoke and Clear options, along with the Ice…
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Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Feature film about motorcycle icon ‘Iron Lilly’ Farrow looks to uplift an industry
The film will center on Lilly Farrow, a trailblazer in the motorcycle industry who co-founded the country's oldest Harley-Davidson dealership.
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Deacon Denno wins 2026 SMX Next Supercross AMA National Championship
Denno’s title run was defined by consistency across the five-round series. He became the only rider to finish inside the…
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Verge Motorcycles’ solid-state battery technology faces skepticism
A whistleblower says Verge's solid-state battery, which is said to have 70 miles of range and add 186 miles in…
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Royal Enfield celebrates 125 years with stacked 2026 event program
As Royal Enfield celebrates its 125th Anniversary in 2026, the brand’s event program shifts up a gear heading into spring,…
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Kove Motorcycles to enter MXGP 250 class in 2027: Report
Development work is already underway, with testing of the team’s new 250cc race platform reportedly set to begin as the…
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Racing Roundup: Roczen tightens Supercross title fight, Ducati N.A. CEO races vintage bike
Monster Energy AMA Supercross Championship returned to Cleveland for the first time in 30 years, delivering a pivotal Round 14…
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Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
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Keeway names Jordahl VP of sales, continues to strengthen dealer support
Keeway is strengthening its sales leadership with the appointment of Derek Jordahl, a 25-year veteran who's served as an executive…
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Stark Future posts triple-digit Q1 growth, reaches EBITDA profitability
The premium electric motorcycle manufacturer said Q1 revenue increased 3.12x compared to the same period last year, outperforming internal forecasts…
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Triumph, dealers announce dates for National Demo Days
Triumph dealers from across the country are gearing up for Triumph National Demo Days, where prospective buyers can test drive…
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AMA adds vintage bike race to run alongside Flat Track Championship
Featuring motorcycles built in 1988 or prior, the Vintage Featured Magic Mile will run alongside the 50th anniversary of the…
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Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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Kansas enacts Motorsports Venue Protection Act as Wisconsin veto highlights divide
Momentum for “Right-to-Race” legislation continued in Kansas while facing a setback in Wisconsin, underscoring a growing divide among states over…
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Carmichael crowned Holeshot King during Nashville Supercross weekend
Organizers said the Broadway activation underscored the sport’s growing crossover appeal and provided a high-impact promotional stage that blended motorsports…
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Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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