Motorcycle
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Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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MSF’s Ochs set to retire after more than 50 years in rider education
The longtime MSF leader has helped shape motorcycle rider education and training used throughout the nation and by the U.S.…
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Custom motorcycle culture coming to AIMExpo 2027
AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders.…
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Motul, MotoAmerica expands its ADV Experience with a second round
A second ADV Experience has been added at this year’s MotoAmerica season-ending round at New Jersey Motorsports Park.
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AMA adds Scott Jones to government relations team as Central States representative
Jones is a longtime advocate for sustainable recreational access to public lands and a founding member of several national organizations…
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MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time…
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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Triumph reveals new Moto2 race engine for 2027
The new powerplant will deliver an approximately 6% increase in peak power compared with the current 765cc race engine.
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CFMOTO reveals Ibex 950 ADV with 112 hp for $12,499
CFMOTO is expanding its adventure motorcycle lineup for 2027 with the new Ibex 950, adding a larger-displacement option above the…
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El Paso, Texas dealer’s daughter sets another motorcycle world record
Tracy McIntyre, and his daughter, Ashley, completed a motorcycle ride from the Atlantic Ocean to the Pacific Ocean in a…
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Bimota returns to U.S. with five limited-production motorcycles
After more than a decade away from the U.S. market, Italian motorcycle manufacturer Bimota is returning with a limited-production lineup…
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Royal Enfield, Vintage Rides bring guided motorcycle tours to Sturgis, North America
Vintage Rides will offer rentals of Royal Enfield motorcycles from its Black Hills-based North American fleet, allowing riders to explore…
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Beta USA reports 19.5% sales growth through the first seven months
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer…
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Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships
Powered by a 554cc parallel-twin that makes a claimed 61hp, and with an MSRP of $5,999, the Benelli Tornado 550…
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Norton unveils new global dealership retail concept with Foster + Partners
According to Norton, the concept can be adapted to dealerships with as little as 50 square meters (538 sq.ft.) of…
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Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for…
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A week of special events highlight AMA Amateur National Motocross Championship
At the Amateur Motocross National Championship, fans will have the opportunity to enjoy a week filled with activities, entertainment and…
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INTERMOT secures support from more than 50 brands ahead of 2027 trade show
Scheduled for Feb. 19-21, 2027, in Cologne, Germany, INTERMOT is positioning itself early in the buying season, allowing dealers to…
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Harley-Davidson front and center at 86th Sturgis Motorcycle Rally
While at the 10-day Sturgis Motorcycle Rally, Harley-Davidson will make the debut of the Deadwood motorcycle, hold demo rides, bike…
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GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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