Motorcycle
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Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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MotoHunt rolls out two new tools for powersports dealers
New pricing and inventory history tool and NPA Direct Buy Dashboard help dealers price with confidence and track used acquisition…
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AMA hosts Congressional ‘Ride to Work Day’ event in Washington, D.C.
The AMA said the Congressional Ride to Work event was scheduled to align with the congressional calendar and to reinforce…
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Reigning champion Lachlan Turner wins 2026 WMX opener
The opening round of the 2026 Women’s Motocross Championship Powered by Synchrony was won by defending champion Lachlan Turner.
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AMA Washington rep appointed to Motorcyclist Advisory Council
In his role with the MAC, Zach Farmer will work alongside other stakeholders within the motorcycling community to provide insight…
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Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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Kawasaki returns to big-bore two-strokes after a 20-year absence, introduces W175 LTD to U.S.
After more than two decades without a new large-displacement two-stroke, Kawasaki is bringing the category back in a big way.
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Honda unveils retro-inspired CB1000F for new model year
This inspired model draws design inspiration from the 1979 CB750F AMA Superbike racer. Also included in the on-road range are…
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Ducati unveils 10 exclusive bikes to celebrate 100-year history
Ten significant moments in Ducati’s 100-year history have inspired the OEM to design 10 unique bikes, produced in a numbered…
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Honda’s redesigned CRF450 models headline 2027 off-road rollout
Honda’s 2027 off-road announcement is highlighted by its most comprehensive update to the CRF450R in a decade.
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Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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U.S. Triumph dealers battle for global spotlight in ‘Triumph Originals’ contest
The United States competition will feature custom builds from Moto Julia in New Orleans and Triumph Columbia River in Portland,…
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Lightfighter announces California track day demo tour
The California-based company says the track-focused demo program will give riders hands-on experience with the pre-production Lightfighter V3-RS Supersport and…
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Williams Grove Half-Mile American Flat Track event rescheduled
The May 23 Williams Grove Half-Mile flat track race, sponsored by Appalachian Harley-Davidson, was rescheduled for Saturday, July 11, due…
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AMA Motorcycle Hall of Fame announces 2026 nominees
The AMA Motorcycle Hall of Fame Class of 2026 will be announced shortly after voting is closed, and the class…
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South Carolina passes ‘Right to Race’ legislation protecting existing racetracks
South Carolina has become the fourth state to enact Right to Race legislation after Gov. Henry McMaster signed House Bill…
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Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles…
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NBC’s SMX coverage continues to hit viewership gains, milestones
The 2026 Supercross season was the most-streamed season on record, and also included two of the most-watched Supercross races ever…
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Memorial celebration announced for Mert Lawwill
A public celebration of life has been scheduled for legendary flat track racer and motorcycle innovator Mert Lawwill, with organizers…
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Sherco reveals updated 2027 Enduro lineup
The updated Enduro MY27 range will begin arriving at European dealerships in early June and U.S. dealerships in July, according…
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