Features
-
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
Read More » -
Plessner: The invisible competitive advantage
Recruiter and industry veteran Jan Plessner shares her thoughts on this shared trait hiring managers should look for in potential…
Read More » -
Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
Read More » -
Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
Read More » -
The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas…
Read More » -
Staying competitive in the AI era: A retailer’s survival guide
Eleanor Hecks explains how AI can enhance the customer experience while making a small retailer’s operations smarter and more efficient.
Read More » -
North Carolina Dealers Association meeting shows impact on legislation
The Motorcycle Dealers Association Winter Meeting took place in March at the Washington Duke Inn and Golf Club in Durham.
Read More » -
Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
Read More » -
Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
Read More » -
The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
Read More » -
Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
Read More » -
Feature film about motorcycle icon ‘Iron Lilly’ Farrow looks to uplift an industry
The film will center on Lilly Farrow, a trailblazer in the motorcycle industry who co-founded the country's oldest Harley-Davidson dealership.
Read More » -
Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
Read More » -
Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
Read More » -
No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
Read More » -
Dealer Inventory Coverage explained
Commercial property and casualty risk consultant Zach Materne walks dealers through Dealer Inventory Coverage and how to protect your powersports…
Read More » -
TMDA annual conference keeps relationships, regulations at forefront
Texas dealers gathered in Austin for the Texas Motorcycle Dealers Association Annual Conference, where attendees said it was "a great…
Read More » -
Tire Tech 2026: Motorcycle tires target touring, adventure, and track day grip
Powersports Business takes a closer look at some of the newest motorcycle tires hitting the market and what dealers should…
Read More » -
Despite blizzard conditions, new aftermarket products shine at NVP Louisville
Inclement weather didn't stop these aftermarket brands from showcasing their newest products at the 2026 NPV Product Expo in Louisville,…
Read More » -
The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
Read More »