Features
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Déjà Vu, Part 2: Winning the e-moto generation
Industry veteran Jan Plessner looks at the e-moto craze and how dealers can harness its popularity to generate lifelong two-wheel…
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Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Family operation is Canada’s go-to stop
Linda Reinhart is the owner and operator of Zdeno Cycle, a motorcycle parts and services store that has been in…
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Coffey: The AI conversation every dealer needs to have
AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some…
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Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Hawg’s transitions from traditional powersports to electric golf cart sales
It was six years ago when Billy Campbell, owner of Hawg’s Powersports, decided to turn his scooter and ATV shop…
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Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
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America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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The e-moto craze: blessing or curse?
Jan Plesser draws parallels between the e-moto craze and similar obstacles outdoor recreation industries had to hurdle, such as with…
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Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
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The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
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FTC crackdown coming for powersports dealers, advisers warn
On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers…
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From family-owned to director of Young Powersports
Rad Gladfelder, director of powersports for Utah-based Young Powersports, shares insights on how he is helping oversee one of the…
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Bridging the gap: Making seller financing work for you
Morgan Stanley financial adviser Paulina Matel walks through succession planning in today's powersports landscape and how principals should navigate the…
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Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
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Coffey: Summer selling starts now
Industry veteran Melissa Coffey shows dealers effective ways to maximize summer sales efforts, increase showroom traffic, and generate more revenue.
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