Features
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Opinion: Don’t let AI become the customer service department
Powersports Business Editor-in-Chief Brandon Baker notices the thin line between when artificial intelligence can help a dealership and when it…
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Morgan Stanley advisers show what economic indicators are telling dealers
Morgan Stanley advisers Paulina Matel and Brad Stanek look ahead and focus on five key economic indicators and evaluate the…
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NY dealer finds success by giving customers the Peake experience
Sodus, New York — a small town near Lake Ontario is the perfect backdrop for outdoor recreation, and Peake Powersports…
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Evaluating candidates — and employers — in a tight-knit industry
When hiring in an industry this small, you can’t outrun your reputation or a rushed decision. Powersports just doesn’t forget,…
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Coffey: Your fall playbook starts on Friday night
Football season is the most reliable weekly gathering in America. Powersports dealers should stop competing with it and start suiting…
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OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Hope is not a strategy: How powersports dealers can exit on their terms
Financial advisers Paulina Matel and Brad Stanek developed a practical checklist for dealership owners on what to do before they…
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Coffey: September called, it wants its customers back
Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month…
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Century-plus-old dealer remains a force in New England powersports market
Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop dealership…
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Déjà Vu, Part 2: Winning the e-moto generation
Industry veteran Jan Plessner looks at the e-moto craze and how dealers can harness its popularity to generate lifelong two-wheel…
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Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Family operation is Canada’s go-to stop
Linda Reinhart is the owner and operator of Zdeno Cycle, a motorcycle parts and services store that has been in…
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Coffey: The AI conversation every dealer needs to have
AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some…
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Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Hawg’s transitions from traditional powersports to electric golf cart sales
It was six years ago when Billy Campbell, owner of Hawg’s Powersports, decided to turn his scooter and ATV shop…
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Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
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America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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