Features
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Bridging the gap: Making seller financing work for you
Morgan Stanley financial adviser Paulina Matel walks through succession planning in today's powersports landscape and how principals should navigate the…
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Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
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Coffey: Summer selling starts now
Industry veteran Melissa Coffey shows dealers effective ways to maximize summer sales efforts, increase showroom traffic, and generate more revenue.
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CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes
CFMOTO is making a statement within the 64-inch turbo sport class with its newest Z10 release, which features 154 hp,…
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Miklofsky: How to market without a big budget
Business consultant Alan Miklofsky suggests different and creative marketing strategies for businesses operating on a tight budget.
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Materne: The fly-by-wire dealership and how AI will change our industry
Max Materne compares artificial intelligence to fly-by-wire technology and how AI can streamline busy admin work, giving dealers more face-to-face…
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Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Plessner: The invisible competitive advantage
Recruiter and industry veteran Jan Plessner shares her thoughts on this shared trait hiring managers should look for in potential…
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Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
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The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas…
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Staying competitive in the AI era: A retailer’s survival guide
Eleanor Hecks explains how AI can enhance the customer experience while making a small retailer’s operations smarter and more efficient.
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North Carolina Dealers Association meeting shows impact on legislation
The Motorcycle Dealers Association Winter Meeting took place in March at the Washington Duke Inn and Golf Club in Durham.
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Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
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Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
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The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
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Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
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Feature film about motorcycle icon ‘Iron Lilly’ Farrow looks to uplift an industry
The film will center on Lilly Farrow, a trailblazer in the motorcycle industry who co-founded the country's oldest Harley-Davidson dealership.
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Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
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Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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