BRP
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Madelyn HubbardApril 18, 2024
PSB looks forward with BRP’s Sandy Scullion, president of Powersports and Marine
Scullion says BRP's goal for 2024 is to continue to support dealers and invest in the engagement funnel to drive…
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The StaffApril 9, 2024
Synchrony and BRP partner to provide U.S. dealers financing options
Synchrony will allow BRP dealers to offer secured installment loan products, which include an online or in-dealership application process and…
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The StaffApril 3, 2024
BRP increases retail sales 8% in FY24 results
BRP plans to maintain its growth in market share by reducing dealer network inventory. Snowmobile production to be cut 30%.
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The StaffMarch 7, 2024
Powersports Business Power Hour podcast launches Ep. 1 with BRP
The first Power Hour podcast has been released which features Sandy Scullion, president of powersports and marine at BRP. This…
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The StaffFebruary 27, 2024
BRP receives 2023 Good Design Awards
BRP has been awarded with five more Good Design Awards for its products made both for snow and water.
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Madelyn HubbardFebruary 21, 2024
Ski-Doo reveals 2025 lineup at Global Product Reveal in Quebec
Powersports Business joined Snow Goer magazine in Quebec, Canada, this week to attend the 2025 Ski-Doo Global Product Reveal.
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John PrusakJanuary 30, 2024
BRP founder to be inducted into U.S.-based Inventors Hall of Fame
Bombardier's inclusion in the National Inventors Hall of Fame is tied to U.S. Patent No. 3,023,824, which essentially laid out…
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The StaffJanuary 18, 2024
BRP announces organizational restructuring, appoints executive leadership
The Powersports and Marine Groups have been combined under one leadership to enable the teams to leverage functional expertise stemming…
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The StaffDecember 20, 2023
BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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The StaffDecember 5, 2023
BRP reports flat retail sales in Q3 FY2024
North American quarterly retail sales were up for SSV, ATV and Snowmobile, offset by lower retail of PWC, 3WV and…
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