Harley-Davidson
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Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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Harley-Davidson revives the Super Glide with limited-edition model
The special-edition Super Glide has a production limit of just 2,500 serialized units and will be offered only in the…
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Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI)…
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Virginia Harley-Davidson dealerships unite operations in strategic market consolidation
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
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LiveWire bets on entry-level EV growth with S4 Honcho launch
The S4 Honcho platform is being produced through LiveWire's partnership with KYMCO, which has helped the company develop smaller, more…
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Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand's identity as…
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Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
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S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while…
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Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
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Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
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Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
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Harley details capital-light overhaul of finance arm, dealer support unchanged
Despite the structural changes, executives reiterated that HDFS remains a core component of Harley-Davidson’s business model, supporting both retail customers…
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Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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Harley-Davidson launches new global brand platform RIDE
Harley-Davidson says its new RIDE initiative looks to set the stage and usher in a new era of Harley-Davidson, while…
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Virginia Harley-Davidson consolidation comes into focus following Bayside sale
The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer following the completed sale of…
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