While Harley-Davidson continues to implement new and innovative ideas as part of its “Rewire” corporate strategy to become more competitive within the powersports industry, renewable energy has been a focus ...

Thunder Press, a Powersports Business sibling magazine, has an exclusive interview with Terry Vance following news that Harley-Davidson was ending its two-decade factory race team relationship with Vance & Hines ...

Powersports Business recently reported a new partnership between Serial 1 Cycle Company and Harley-Davidson, effectively combining Harley’s product development capability with the agility of a dedicated start-up. Today Serial 1 ...

With the announcement that Harley-Davidson has chosen not to field factory racing teams in American Flat Track (AFT) or NHRA drag racing in 2021, Santa Fe Springs, California-based Vance & ...

After two decades Harley-Davidson has officially pulled the plug on sponsorship of a major music festival, according to the Milwaukee Business Journal. Milwaukee World Festival announced Thursday that Harley will ...

Powersports Business Motorcycle Editor Kali Kotoski shares an interesting story about the age of your latest hires at the shop. Is 18 too young to young for a spot on ...

As you can see by the number of buyers seeking to acquire successful Harley-Davidson dealerships in recent months (and in today's Powersports Business Enewsletter), there’s still plenty to like about ...

Performance Brokerage Services, a Harley-Davidson and new car dealership broker, reports the eighth Harley-Davidson dealership acquisition by Rodin Younessi, with news from George Chaconas that Myke Shelby, aka “NY Myke,” ...

Serial 1 Cycle Company, a dedicated brand formed with Harley-Davidson, Inc., has entered into the e-bicycle market. The new company's first line of products will arrive in Spring 2021. Serial ...

Harley-Davidson, Inc. on Tuesday announced further progress implementing The Rewire, a critical overhaul of its business, setting a strong foundation for the company including a new operating model that realigns the ...