Harley-Davidson

Freedom to ride is at the heart of a new innovation championed by Pfaff Harley-Davidson. The Tough Turban was conceived and designed by Toronto’s Zulu Alpha Kilo, the dealership’s innovative ...

Performance Brokerage Services has announced another dealership transaction, this one seeing the sellers moving on after 28 years of ownership and the buyer acquiring his fourth location. Here’s the scoop ...

HardDrive has announced its multi-year commitment and support as the primary sponsor of the Bagger Mayhem Racing Team in the Premier Bagger GP Class. According to the announcement, “the partnership ...

At a time when many dealerships are growing due to unprecedented demand, all things still must end for some. According to an announcement posted on both its site and official ...

A new partnership will allow race fans and riders alike can tune in live to the first-ever Bagger Racing League (BRL). The BRL has since announced its partnership with the ...

While the Harley-Davidson Pan America begins to arrive at Milwaukee-area dealerships (near Harley’s corporate headquarters), excitement continues to grow as the bikes have been selling out as soon as they ...

As Memorial Day weekend approaches to honor those who have served the nation’s armed forces, a ride that began at CinCity Harley-Davidson was held to honor eight police officers, including ...

The word has been out on the 2021 Harley-Davidson Pan American 1250 Special for months now, and reviews are starting to come back. Powersports Business sibling publication Rider Magazine’s expert ...

Just a week after announcing a Hometown Rally Labor Day celebration, the Harley-Davidson Museum has announced it is now offering demo rides on Saturdays, according to Fox 6 Milwaukee. The ...

A new motorcycle dealership in West Virginia enjoyed a ribbon cutting on its 32,000 square foot facility Wednesday, according to WDTV Bridgeport. “We’ve got a terrific team of passionate employees ...