Distributors/Aftermarket
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SEMA expands Battle of the Builders with first-ever motorcycle competition
Custom motorcycle builders will have their own spotlight at this year’s SEMA Show, as the Specialty Equipment Market Association has…
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Could new Section 301 tariff probes impact powersports industry?
According to the association, it is submitting comments to the Office of the U.S. Trade Representative on separate proceedings involving…
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Helmet House signs on as distribution partner with FXR Racing
Distributor Helmet House and powersports apparel brand FXR Racing announced a long-term distribution partnership for the U.S. market.
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Cardo enters smart helmet segment with integrated off-road lid
The Venture is designed for motocross, trail riding and other off-road applications, integrating Cardo's Dynamic Mesh Communication (DMC) technology directly…
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AMSOIL refreshes motorcycle oil line with new 100% synthetic formula
The new oil replaces AMSOIL's Synthetic Metric Motorcycle Oil and is formulated for four-stroke street, adventure, touring, and racing motorcycles.
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Parts, Drag add new dual sales rep for South Central region
As a dual sales representative for the South Central region, Dan Marino's territory will include Louisiana and Florida.
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SEMA, ORBA-backed bill seeks to protect motorized access on federal lands
Legislation supported by the Specialty Equipment Market Association (SEMA) and the Off-Road Business Association (ORBA) has been introduced in the…
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GoPro warns of ‘going-concern’ risk as sale review continues
Just over a month after announcing it was exploring a possible sale or merger, GoPro says mounting financial pressures have…
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Wild Ass Seat Cushions support record-setting motorcycle ride
WildAss was the seat of choice for motorcyclist Patrick Cornell, who recently completed a one-year, 200,000-mile motorcycle ride.
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Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers…
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Cardo Systems, Tread Lightly! team up to support off-road recreation
The partnership underscores Cardo's commitment to protecting access to public lands and supporting the future of off-road recreation.
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EVP acquires TAPP Clutch, expands CVT drivetrain portfolio
The acquisition formalizes a long-standing partnership between the two companies and brings TAPP’s clutch technology under the EVP umbrella.
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AIMExpo heading back to where it began for 2027 event
AIMExpo launched in Orlando in 2013 and has since evolved into a business-focused event featuring dealer education, product launches, networking…
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Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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All Balls Racing returns as sponsor for Vintage Motorcycle Days
All Balls Racing will serve as a sponsor for both the VMD swap meet and racing programs, deepening its partnership…
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Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles…
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Turn 14 hires Brenden Gill as Southwest territory sales manager
Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both…
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