Distributors/Aftermarket
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MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time…
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Segway expands aftermarket offerings with DRT Motorsports partnership
The collaboration brings DRT’s off-road accessory lineup to the Super Villain platform, giving owners new options for protection, utility and…
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Evolution Powersports makes two key leadership moves
EVP recently announced it is promoting sales manager John Galvin to marketing manager, and hiring Todd Hinrichs, who will take…
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Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations
The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also…
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INTERMOT secures support from more than 50 brands ahead of 2027 trade show
Scheduled for Feb. 19-21, 2027, in Cologne, Germany, INTERMOT is positioning itself early in the buying season, allowing dealers to…
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GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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Meyer Distributing adds Salts Gone corrosion protection products to lineup
Meyer Distributing has expanded its offerings through a new distribution partnership with Salts Gone, a manufacturer of corrosion removal and…
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MOGO Parts seeks U.S. partner to expand distribution
Canadian aftermarket supplier MOGO Parts announced July 22 that it is seeking a U.S.-based strategic partner or acquirer as it…
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Rekluse clutch kits highlight new July aftermarket products
Powersports Business' Hot Products for July include replacement clutch kits from Rekluse, V-Loc carrier systems from SW-Motech, and several new…
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VMD attracts major industry support with expanded sponsor lineup, rider appearances
As VMD returns to Mid-Ohio Sports Car Course this weekend, the annual celebration of motorcycling heritage is backed by a…
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Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Marshall Distributing founder Roger Marshall dies at 88
Roger Marshall founded what would become Marshall Distributing after recognizing the growing demand for snowmobile parts during the sport's rapid…
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Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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CPSC launches mandatory eFiling program for imported consumer products
While it does not add new testing or certification requirements, importers will now need to ensure the required compliance certificate…
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Rever’s Million Mile Challenge returns to fight pediatric brain tumors
The Million Mile Challenge invites riders across the country to track their miles in the Rever app to support pediatric…
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SEMA expands Battle of the Builders with first-ever motorcycle competition
Custom motorcycle builders will have their own spotlight at this year’s SEMA Show, as the Specialty Equipment Market Association has…
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Could new Section 301 tariff probes impact powersports industry?
According to the association, it is submitting comments to the Office of the U.S. Trade Representative on separate proceedings involving…
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Helmet House signs on as distribution partner with FXR Racing
Distributor Helmet House and powersports apparel brand FXR Racing announced a long-term distribution partnership for the U.S. market.
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Cardo enters smart helmet segment with integrated off-road lid
The Venture is designed for motocross, trail riding and other off-road applications, integrating Cardo's Dynamic Mesh Communication (DMC) technology directly…
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AMSOIL refreshes motorcycle oil line with new 100% synthetic formula
The new oil replaces AMSOIL's Synthetic Metric Motorcycle Oil and is formulated for four-stroke street, adventure, touring, and racing motorcycles.
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