Distributors/Aftermarket
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PSB reveals October’s hot aftermarket products
Check out PSB's October hot products, featuring the newest aftermarket product releases from S&S Cycle, Icon Motorsports, Moose Offroad and…
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ProTaper renews multiyear OE handlebar supply agreement with Husqvarna
ProTaper handlebars and branded bar pads will be factory-installed on select Husqvarna 250cc and 450cc off-road bikes, continuing a nearly…
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SEMA Kickoff Breakfast welcomes pair of high-profile guests
The SEMA Show Kickoff Breakfast will feature conversations with comedian and motorcycle enthusiast Jay Leno and Harley-Davidson CEO Artie Starrs.…
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Andreani USA announces October suspension seminars for motorcycle professionals
The classroom-based seminars are designed for industry professionals looking to improve their understanding of motorcycle suspension, geometry, setup and tuning.
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AIMExpo 2027 attendees can extend show experience with Daytona Supercross
AIMExpo attendees can add exclusive track access, hospitality and industry networking at Daytona Supercross following the 2027 trade show.
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Oracle Lighting expands powersports reach, appoints new account manager
Aftermarket lighting manufacturer adds Johnny Johnson to lead business expansion into fleet, motorcycle, powersports and international markets.
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6D Helmets appoints bicycle industry veteran as new director of sales
Matt Ford is an industry veteran with retail, sales, and leadership experience — along with deep connections across the bicycle…
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Keeway America expands dealer support with DX1, Lightspeed integration
After U.S. distribution agreements with Benelli and Benda, Keeway America's parts pricing is now live on Lightspeed and DX1 software…
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Who deserves to be recognized? Nominate them for the 2026 PSB Honors Awards
The winners will be celebrated on stage during the 2027 AIMExpo in Orlando, Florida, March 3-5, 2027, allowing the industry…
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Turn 14 Distribution to headline UTV Takeover in Utah
Turn 14 also will have representatives available to meet with current and prospective dealers, discuss its dealer programs and support…
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Meyer adds UTV accessories company Black River to powersports lineup
Meyer Distributing continues strengthening its powersports portfolio with the addition of Black River, which specializes in UTV glass windshields and…
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OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Commercial Sewing appoints new VP to help lead its Indiana operations
Commercial Sewing appointed Christopher Pressler as vice president of its Indiana Business Unit, where he will lead performance, growth, and…
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Modus names Kristen Mauricio senior brand manager
DSP Solutions taps marketing veteran to lead strategy and growth for its premium audio brand serving automotive, powersports and marine…
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Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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Meyer Distributing adds Carlstar specialty tires and wheels
Meyer Distributing has added The Carlstar Group to its product lineup through a new distribution partnership, expanding access to specialty…
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