Distributors/Aftermarket
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Popular powersports online retailer Dennis Kirk acquired
Powersports online retailer Dennis Kirk was acquired by CSC Generation, which also acquired Backcountry Motorsports back in 2024.
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NightRider names new president, strengthens dealer support
NiteRider named Drew Engelmann as its new president, where he will work to connect the company’s commercial strategy with product…
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Bridgestone introduces Battlax Adventure A42 motorcycle tire
New road-oriented adventure tire begins rolling out globally in January 2027, with additional sizes planned for 2028.
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MIC webinar to explore motorcycle sales and pricing trends
The Oct. 29 online symposium will examine sales and pricing data and demonstrate how analytics and AI can turn transactions…
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R&G partners with Twisted Throttle to expand U.S. distribution
Partnership gives U.S. dealers and riders a new source for motorcycle crash protection and styling accessories.
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Vance & Hines resolves EPA investigation with nearly seven-figure payment
Exhaust manufacturer says multiyear process prompted major product-line changes and millions in engineering and testing investments.
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PSB reveals October’s hot aftermarket products
Check out PSB's October hot products, featuring the newest aftermarket product releases from S&S Cycle, Icon Motorsports, Moose Offroad and…
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ProTaper renews multiyear OE handlebar supply agreement with Husqvarna
ProTaper handlebars and branded bar pads will be factory-installed on select Husqvarna 250cc and 450cc off-road bikes, continuing a nearly…
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SEMA Kickoff Breakfast welcomes pair of high-profile guests
The SEMA Show Kickoff Breakfast will feature conversations with comedian and motorcycle enthusiast Jay Leno and Harley-Davidson CEO Artie Starrs.…
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Andreani USA announces October suspension seminars for motorcycle professionals
The classroom-based seminars are designed for industry professionals looking to improve their understanding of motorcycle suspension, geometry, setup and tuning.
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AIMExpo 2027 attendees can extend show experience with Daytona Supercross
AIMExpo attendees can add exclusive track access, hospitality and industry networking at Daytona Supercross following the 2027 trade show.
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Oracle Lighting expands powersports reach, appoints new account manager
Aftermarket lighting manufacturer adds Johnny Johnson to lead business expansion into fleet, motorcycle, powersports and international markets.
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6D Helmets appoints bicycle industry veteran as new director of sales
Matt Ford is an industry veteran with retail, sales, and leadership experience — along with deep connections across the bicycle…
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Keeway America expands dealer support with DX1, Lightspeed integration
After U.S. distribution agreements with Benelli and Benda, Keeway America's parts pricing is now live on Lightspeed and DX1 software…
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Who deserves to be recognized? Nominate them for the 2026 PSB Honors Awards
The winners will be celebrated on stage during the 2027 AIMExpo in Orlando, Florida, March 3-5, 2027, allowing the industry…
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Turn 14 Distribution to headline UTV Takeover in Utah
Turn 14 also will have representatives available to meet with current and prospective dealers, discuss its dealer programs and support…
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Meyer adds UTV accessories company Black River to powersports lineup
Meyer Distributing continues strengthening its powersports portfolio with the addition of Black River, which specializes in UTV glass windshields and…
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OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Commercial Sewing appoints new VP to help lead its Indiana operations
Commercial Sewing appointed Christopher Pressler as vice president of its Indiana Business Unit, where he will lead performance, growth, and…
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Modus names Kristen Mauricio senior brand manager
DSP Solutions taps marketing veteran to lead strategy and growth for its premium audio brand serving automotive, powersports and marine…
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