Distributors/Aftermarket
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CPD hires new marketing and social media coordinator
Central Powersports Distribution (CPD) has appointed Erik Hoagenson as its new marketing and social media coordinator, expanding the company’s digital…
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CFMOTO gets Gates as official sponsor for Aspar Moto2 race team
Gates Belt Drive systems will be integrated across select motorcycle production models, including the CFMOTO CLC 450.
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Parts Unlimited adds new sales rep to its South Central region
Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years…
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Motul increases team, series support for 2026 race season
Motul's expanded involvement includes support for Indian and Yamaha race teams, King of the Baggers series, and Royal Enfield's Build,…
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MIC releases 2026 Motorcycle Statistical Annual
The Statistical Annual is widely used by OEMs, suppliers, and dealerships to better understand changes in motorcycle ownership trends, customer…
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Turn 14 announces winner of first-ever UTV-build giveaway
Awarded to Avid Cycles out of Victorville, California, the custom build started with a Can-Am Maverick X3 X RS Turbo…
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Turn 14 Distribution returns as presenting sponsor of 2026 VMD
For the second consecutive year, Turn 14 will be the presenting sponsor of the 2026 AMA Vintage Motorcycle Days, which…
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Industry leader Frank Tatsuo Miyake passes at 83
Born Nov. 2, 1942, in Los Angeles, Miyake built a career that spanned decades and left a lasting mark on…
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Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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Turn 14 Powersports names new Western regional sales manager
In his new role, Carson Smith will be tasked with driving sales growth and expanding dealer relationships with brands ProTaper,…
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Turn 14 brands expand presence at 85th annual Daytona Bike Week
Aftermarket brands Kuryakyn, Biker’s Choice, Twin Power, Speed & Strength, and Skid Lid will highlight new products and custom bikes…
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Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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‘Fuel for Thought’ virtual series returns for fourth year to support motorsports event organizers
As rising operating costs and increasing marketing demands continue to pressure motorsports event organizers, High Gear Success is bringing back…
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Nifty 50 spotlights top products shaping dealer profitability in 2026
Presented annually by Powersports Business, the Nifty 50 highlights 50 products and services that stand out for innovation, dealer impact…
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Wild Ass to debut new police collection at Daytona Bike Week
Wild Ass will launch its new BlueLine Collection on March 1 at Daytona Bike Week in support of all motorcycle-mounted…
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Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
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MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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PSB shares January aftermarket products
January's featured hot products include a tank bag from Nelson Rigg, a Talon full-face shell helmet from Z1R, and a…
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All Balls Racing Group names Kari Grogg general manager
All Balls Racing Group has appointed industry veteran Kari Grogg as general manager, placing a longtime distributor leader in charge…
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AIMExpo 2026 draws global crowd, signals momentum for powersports industry
The three-day event served as a pulse check for the global powersports industry, drawing thousands of dealers, manufacturers, aftermarket suppliers…
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