Distributors/Aftermarket
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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Meyer adds Lokithor LPS Series LiFePO4 starting batteries
The LPS Series is designed for motorcycles, ATVs, UTVs, snowmobiles and personal watercraft, combining lithium iron phosphate technology with starting…
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Axtion Factory launches youth apparel brand with Plessinger, Tomac and Hodges
San Diego-based Axtion Factory Corp. has launched its children’s apparel line with official collaborations featuring Supercross and Pro Motocross champion…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Torc1 Racing relaunches under Dirtbag Brands with dealer-first strategy
A key component of the relaunch is Torc1's grassroots Rider Support Program, which is designed to connect supported riders with…
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Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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SEMA names Brian Pagel chief revenue officer
Pagel joins SEMA after serving as executive vice president at Emerald, where he led business development efforts involving strategic association…
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Powersports mechanic moves business into new building, expands services
Maintenance and repair shop Preferred Powersports is expanding its operations and moving into a former industrial space in Norway, Michigan.
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Dunlop introduces all-new Geomax EN92 enduro tire
The Geomax EN92 replaces the Geomax EN91 and will be available in a range of front and rear sizes, including…
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Powersports Business sponsors 2026 Big East Powersports Show in Syracuse
Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running…
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MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time…
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Segway expands aftermarket offerings with DRT Motorsports partnership
The collaboration brings DRT’s off-road accessory lineup to the Super Villain platform, giving owners new options for protection, utility and…
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Evolution Powersports makes two key leadership moves
EVP recently announced it is promoting sales manager John Galvin to marketing manager, and hiring Todd Hinrichs, who will take…
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Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations
The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also…
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INTERMOT secures support from more than 50 brands ahead of 2027 trade show
Scheduled for Feb. 19-21, 2027, in Cologne, Germany, INTERMOT is positioning itself early in the buying season, allowing dealers to…
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GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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Meyer Distributing adds Salts Gone corrosion protection products to lineup
Meyer Distributing has expanded its offerings through a new distribution partnership with Salts Gone, a manufacturer of corrosion removal and…
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MOGO Parts seeks U.S. partner to expand distribution
Canadian aftermarket supplier MOGO Parts announced July 22 that it is seeking a U.S.-based strategic partner or acquirer as it…
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