Distributors/Aftermarket
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Commercial Sewing appoints new VP to help lead its Indiana operations
Commercial Sewing appointed Christopher Pressler as vice president of its Indiana Business Unit, where he will lead performance, growth, and…
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Modus names Kristen Mauricio senior brand manager
DSP Solutions taps marketing veteran to lead strategy and growth for its premium audio brand serving automotive, powersports and marine…
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Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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Meyer Distributing adds Carlstar specialty tires and wheels
Meyer Distributing has added The Carlstar Group to its product lineup through a new distribution partnership, expanding access to specialty…
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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Turn 14 Distribution to exhibit off-road brands at Sand Sports Super Show
The powersports aftermarket distributor will showcase products from Nacho Offroad Lighting, Hawk Performance, Dynojet, and others serving the off-road market.
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PSB unveils latest hot aftermarket products for September
PSB unveiled the latest aftermarket products for September, which include a new charging system kit, an Indian Motorcycle touring seat,…
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Bridgestone’s sport motorcycle tire selected as OE for Kawasaki Ninja
Bridgestone's Battlax Racing Street RS12 tire, its highest-level performance tire in its road-legal lineup, is now OE for the Kawasaki…
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KLIM launches nine-part ‘Perfect Winter’ snowmobile video series
KLIM is putting the spotlight on snowmobile adventure and the riders who pursue it with the launch of “Perfect Winter,”…
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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Meyer adds Lokithor LPS Series LiFePO4 starting batteries
The LPS Series is designed for motorcycles, ATVs, UTVs, snowmobiles and personal watercraft, combining lithium iron phosphate technology with starting…
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Axtion Factory launches youth apparel brand with Plessinger, Tomac and Hodges
San Diego-based Axtion Factory Corp. has launched its children’s apparel line with official collaborations featuring Supercross and Pro Motocross champion…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Torc1 Racing relaunches under Dirtbag Brands with dealer-first strategy
A key component of the relaunch is Torc1's grassroots Rider Support Program, which is designed to connect supported riders with…
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