Distributors/Aftermarket
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Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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All Balls Racing returns as sponsor for Vintage Motorcycle Days
All Balls Racing will serve as a sponsor for both the VMD swap meet and racing programs, deepening its partnership…
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Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles…
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Turn 14 hires Brenden Gill as Southwest territory sales manager
Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both…
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Inflation ticks up, adding pressure to big-ticket consumer purchases
U.S. inflation accelerated in April, raising additional concerns for consumers considering large purchases such as motorcycles, ATVs, side-by-sides, boats and…
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Sure-Seal connects with WireCare, strengthens powersports support
The partnership allows WireCare to expand access to Sure-Seal’s connector technology for customers in powersports and automotive applications.
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Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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GoPro explores possible sale, merger as financial struggles continue
The announcement follows GoPro’s May 11 disclosure that it was evaluating strategic options after receiving outside interest shortly after it…
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Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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Fox Factory sees Q1 sales bump from increased demand in powersports segment
Net sales increased 3.9% year-over-year to $368.7 million, reaching the high end of guidance, the company says, mostly due to…
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Motorcycle helmet maker Schuberth adds to its North American rep force
In addition to adding agency reps Register One Sales and The Xplor Group, Schuberth also named Hayter Industries as its…
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ScorpionEXO switches U.S. distribution from WPS to O’Neal
Beginning in fall 2026, O’Neal will take on U.S. distribution of ScorpionEXO products, with a full rollout in 2027 supporting…
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Klock Werks releases Flare Windshield for Memphis Shades Road Warrior Fairing
Klock Werks says the initial release will include both 15-inch vented Dark Smoke and Clear options, along with the Ice…
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Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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U.S. rolls out tariff refund system to reimburse businesses
U.S. importers will finally have access to the $166 billion collected from tariffs that were ruled unconstitutional by the U.S.…
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Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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Cardo launches PACKTALK-S, 4X-S integrated comm systems for Shoei Gen 3 helmets
The launch reflects a growing trend toward OEM-integrated accessories that enhance both performance and aesthetics.
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