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Indian launches season 4 of FORGED, showcasing custom Chieftain builds
Aimed squarely at motorcycle enthusiasts and custom culture fans, this season puts the spotlight on the brand-new 2025 Chieftain PowerPlus,…
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Bringing powersports to DC: Q&A with Christy LaCurelle
Brendan sits down with MIC's new president, Christy LaCurelle, to chat about taking powersports to Capitol Hill, tariffs, rider programs,…
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Rider shares 2025 Gold Wing video, busting ‘couch on wheels’ myth for younger buyers
To dispel the "couch on wheels" myth, and with support from Honda, Rider editors created a video titled “Think you…
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Power Hour: Florida dealer shares key areas of focus within the dealership
In this episode of Power Hour, Madelyn talks to Nate Stickney of RiderMarket, who acquired his first dealership in 2014…
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Denago introduces new models at AIMExpo
National Marketing Manager Steve Lawler talks with his National Sales Director Johnny Hayes about adding dealers and talking to prospects…
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Panelists demand action on outdoor recreation industry policy threats
Industry stakeholders emphasized that ongoing trade disruptions and the expiration of essential trade programs, such as the Generalized System of…
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Denago Powersports celebrates anniversary at Sand Sports Super Show
Denago's general manager, David Garibyan, and his team took to YouTube to discuss the anniversary and the products on display…
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Watch AR’s Kevin Duke interview with stars of ‘The Bikeriders’ movie
Duke says all the motorcycles used in the film are period-correct 1960s models, and their authentic sounds literally rumble the…
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Power Hour: Blackmans Cycle talks about selling a special bike with an NFT token
Chris Line, the dealership marketing director, along with his CFO, made a special token called an NFT (non-fungible token) to…
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Video: Dealers test ride ARGO’s Sasquatch XTX
ARGO dealers tackle unforgiving obstacles as they get behind the steering wheel of the Sasquatch XTX for the first time.
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Video: George Chaconas of Performance Brokerage talks about 2024
PSB Editor Brendan Baker caught up with George Chaconas of Performance Brokerage Services at AIMExpo in February to discuss the…
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Segway releases Ep. 3, ‘Behind the Brand’
Segway recently launched a new video series, Behind the Brand, that will take viewers on a journey beyond the glossy…
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Ricky Carmichael tests Triumph’s new 250cc motocross bike
The films have been released by Triumph in the run-up to the reveal of the new 250cc bike, revealing some…
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Video: Triumph releases behind-the-scenes interviews for new MX bike
The films feature a number of high-profile Triumph Racing managers, engineers and test riders involved in the development of the…
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Stark’s Varg electric off-road motorcycle breaks ground (video)
For a period of two weeks in northeastern Spain, the Stark Varg electric off-road motorcycle was unveiled, ridden and judged…
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2022 Honda Pioneer 1000 Trail and Forest accessories (video)
A week after exploring some epic terrain and some hangtime with some equally epic industry folks, we’re still riding a…
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Video: 2022 Pioneer Trail 1000 Trail and Forest models closer look
Dave chatted with Colin Miller, assistant manager of Public Relations for American Honda Powersports, earlier this week as part of…
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CFMOTO’s 2021 year in review (video)
Our friends at CFMOTO world headquarters in Hangzhou have passed along this little gem they put together to showcase CFMOTO’s…
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Polaris provides video update for SnowCheck customers
Since its Dec. 13 publication date, a video from Polaris VP/GM of Snow John Stockman titled “A Message to Our…
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