NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product Expo back to the Baird Center.
The dealer-only event is set for Sept. 12–13 and will bring together powersports dealers, distributors, manufacturers and aftermarket suppliers for two days of new-product introductions, training, networking and business discussions.
With the peak summer selling season winding down, the NVP provides an early look at the products, programs and trends that could influence parts, accessories and service sales heading into the fall and winter months. And there should be plenty to see.
The Milwaukee NVP has grown into one of the industry’s largest aftermarket gatherings. When the event moved from Madison to Milwaukee in 2024, parent company LeMans Corp. said the move was necessary because the previous venue could no longer accommodate the number of exhibitors and the amount of space vendors wanted. The 2025 Milwaukee event subsequently featured hundreds of exhibitors and record attendance.
The 2026 show follows the NVP’s spring stop in Louisville, where dealers were able to see new products across the motorcycle, ATV, UTV and accessory categories despite challenging winter weather. Powersports Business coverage from that event highlighted products from brands including Z1R, Custom Dynamics and Wild Ass, along with dealer conversations focused on product applications and opportunities beyond traditional motorcycle sales.
A look at the aftermarket
The sheer size of the NVP makes the event useful for dealers looking beyond individual product launches. The distribution giant says there will be over 200 exhibitors. Parts Unlimited and Drag Specialties represent two of the most recognizable names in the powersports aftermarket, with product categories spanning motorcycle parts, accessories, apparel, helmets, riding gear, tools and other dealership merchandise.
That allows dealers to evaluate multiple product categories in one location — and potentially identify gaps in their current inventory before the next selling season.
The show also provides a chance to talk directly with suppliers about dealer programs, availability, new applications and product support. Those conversations can be particularly important as dealers continue to manage inventory levels and protect cash flow in a market that remains uneven across powersports segments.
PSB will be in Milwaukee
The Powersports Business team will be on the ground throughout the event, connecting with dealers and exhibitors and looking for the products, business trends and industry developments that matter most to powersports retailers.
Expect coverage from the show floor to include new-product discoveries, dealer-focused takeaways and conversations with aftermarket executives and suppliers.
The NVP’s Milwaukee location also gives the event a different feel than many industry trade shows. Milwaukee is a motorcycle city with Harley-Davidson’s headquarters nearby. Aftermarket brands also have room in the Baird Center to create larger displays, while dealers can spend more time moving through the expansive exhibit floor and meeting with suppliers.
The event’s social and networking component remains an important part of the NVP experience as well. Previous Milwaukee shows have included a large custom motorcycle display and evening activities that brought dealers, vendors and industry personalities together outside the exhibit floor. This year, LeMans is giving away two tickets to the 2027 MotoGP race in Spain, for dealers who stick around to the end of the show on Sunday.
Are you headed to Milwaukee?
For dealers attending, the NVP can be more than a shopping trip. It is an opportunity to see what suppliers are betting on for the next selling season, identify products that could generate incremental parts and accessory revenue, and get a read on where the aftermarket is headed.
If you’re attending the 2026 NVP Product Expo, keep an eye out for our team on the show floor.
