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Yamaha
Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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Kawasaki
Kawasaki returns to big-bore two-strokes after a 20-year absence, introduces W175 LTD to U.S.
After more than two decades without a new large-displacement two-stroke, Kawasaki is bringing the category back in a big way.
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Honda
Honda unveils retro-inspired CB1000F for new model year
This inspired model draws design inspiration from the 1979 CB750F AMA Superbike racer. Also included in the on-road range are…
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Dealers
RideNow opens new Gainesville superstore, expands inventory and service capacity
The new RideNow Powersports Gainesville facility opened this week at 4222 NW 13th Street, less than a mile from the…
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Dealers
Zeigler earns 20th consecutive Best and Brightest workplace award
Zeigler Auto Group, which owns and operates the 85,000-square-foot Zeigler Motorsports dealership and action park in Kalamazoo, earned the 2026…
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Dealers
Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
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Ducati
Ducati unveils 10 exclusive bikes to celebrate 100-year history
Ten significant moments in Ducati’s 100-year history have inspired the OEM to design 10 unique bikes, produced in a numbered…
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Dealers
NPA launches ‘RV Summer Spectacular’ with dealer incentives
National Powersport Auctions (NPA) is rolling out a month-long promotion aimed at helping RV dealers replenish pre-owned inventory during one…
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Dealers
RideNow Group expects addition to the Russell indexes
The Russell indexes rank eligible U.S. companies by total market capitalization, allowing investors to track the performance of distinct market…
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Finance and Insurance
NPDA webinar to examine insurance market challenges for powersports dealers
Presenters will discuss ways dealerships can position their businesses to achieve more favorable insurance outcomes while managing risk.
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Distributors/Aftermarket
Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Polaris
Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Honda
Honda’s redesigned CRF450 models headline 2027 off-road rollout
Honda’s 2027 off-road announcement is highlighted by its most comprehensive update to the CRF450R in a decade.
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Motorcycle
Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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Finance and Insurance
BRP posts strong results in Q1, but North American retail sales dip
While the quarter exceeded expectations, tariffs remain a significant concern for the manufacturer. BRP revised its fiscal 2027 outlook to…
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Finance and Insurance
Yamaha Motor Finance completes $400 million securitization to support dealer inventory
The company says the deal also represents the first dealer floorplan ABS transaction containing powersports and marine receivables since 2015.
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Distributors/Aftermarket
Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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Sponsored
All Balls Racing Rewards Dealers with Swag Promo
In the powersports industry, keeping riders on their machines starts with reliability, coverage, and trust. That’s where All Balls Racing…
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Triumph
U.S. Triumph dealers battle for global spotlight in ‘Triumph Originals’ contest
The United States competition will feature custom builds from Moto Julia in New Orleans and Triumph Columbia River in Portland,…
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Features
Plessner: The invisible competitive advantage
Recruiter and industry veteran Jan Plessner shares her thoughts on this shared trait hiring managers should look for in potential…
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