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Distributors/Aftermarket
Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
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Dealers
Nearly 79% of dealer websites perform poorly, Overfuel reports
Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.
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Snowmobile
Snowmobilers’ ingenuity helps rescue horse stranded seven months in Wyoming backcountry
In late January, a coalition of Wyoming snowmobilers and volunteers used specialized snow machines, a snowcat, and an improvised river-raft…
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Latest News
Read Our February 2026 Issue
The February issue of Powersports Business has arrived! Our February issue recaps the Accelerate Conference in Orlando and celebrates the winners of this…
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Motorcycle
MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Zero Motorcycles
Zero caps 2025 with impressive sales surge and dealer expansion
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining…
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Distributors/Aftermarket
PSB shares January aftermarket products
January's featured hot products include a tank bag from Nelson Rigg, a Talon full-face shell helmet from Z1R, and a…
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UTV
Massimo Group signs letter of intent to acquire AI-tech firm FST
Upon successful closing, Massimo expects the transaction will enable it to build a unified intelligent ecosystem spanning mobility, health, and…
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Motorcycle
Sturgis Motorcycle Museum announces 2026 Hall of Fame inductees
Inductees include an actor, a decorated American hero, a world record holder, a racing champion, long-distance riders, and pioneers in…
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Dealers
Paradise Harley-Davidson sold to Paulson and Thomas
Paradise Harley-Davidson, in Tigard, Oregon, has changed ownership, with industry veterans Erik Paulson and Dave Thomas acquiring the dealership from…
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UTV
Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Motorcycle
Cobra MOTO names Dave Drakes technical program manager
Drakes will lead the development of new gas-powered competition race bikes, overseeing programs from initial concept through production and launch.
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Dealers
John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
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Honda
Winners of 2nd annual Honda National Technician contest announced
Held at the Honda Training Center in Georgia, the annual event is organized to promote Honda's technical training programs and…
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Distributors/Aftermarket
All Balls Racing Group names Kari Grogg general manager
All Balls Racing Group has appointed industry veteran Kari Grogg as general manager, placing a longtime distributor leader in charge…
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Indian Motorcycles
Indian Motorcycle goes independent as Carolwood LP closes acquisition
The recently closed acquisition has set the 125-year-old company up as a stand-alone motorcycle manufacturer for the first time in…
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BRP
BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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Dealers
The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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Best Practices
Owning your customer data (before someone else does)
For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The…
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Dealers
NPDA elects Jayson Davis as chairman, installs new officers as membership grows
The National Powersports Dealer Association has installed new officers and expanded its board of directors as the organization marks five…
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