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Moto Guzzi
Moto Guzzi opens new manufacturing facility, museum as the OEM celebrates 105 years.
Italian motorcycle manufacturer Moto Guzzi is celebrating its 105th anniversary with the grand opening of a completely redeveloped factory and…
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Zero Motorcycles
Zero Motorcycles to introduce Level 3 DC fast charging in 2027
The company notes that the charging hardware is planned not only for future models but also as an accessory for…
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Motorcycle
Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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Motorcycle
FIM North America announces roster for 2026 Intercontinental Games
Following the inaugural Intercontinental Games in 2024, FIM North America will again field teams in circuit racing competition, while also…
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Motorcycle
SMX League goes down under to tap top talent in Australia, New Zealand
Partnering with the Australian-based AUSX Supercross Championship, the SMX League is launching SMX Next Australia, an SMX minor league for…
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Dealers
YMFC shines spotlight on boat dealer VForce Marine
Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat…
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Motorcycle
Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and ’70s, is making…
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Distributors/Aftermarket
GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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Triumph
Beer-can chicken part of Triumph dealers’ summer send-off events Sept. 5
The first 20 registered guests at each participating dealership also will receive a Triumph-themed Beer Can Chicken Stand.
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Side-by-Side
Registrations open for 2026 SEMA Show, featuring new powersports section
Set for Nov. 3-6 in Las Vegas, the SEMA Show will bring motorcycles, dirt bikes, SxS and adventure lifestyle products…
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Latest Issue
Read Our September 2026 Issue
The September issue of Powersports Business has arrived! In our September edition, AIMExpo 2027 is heading back to Orlando, with PSB’s Accelerate Conference…
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Personal Watercraft
Yamaha brings back WaveBlaster for 2027 WaveRunner lineup
The WaveBlaster name dates to the early 1990s, when the original model developed a strong following among riders looking for…
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Yamaha
Yamaha Outdoor Access Initiative awards over $225k in Q2 grants
The Yamaha OAI awarded over $225,000 in Q2 2026 grants to seven organizations supporting trail maintenance, youth education, and responsible…
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Motorcycle
Racing roundup: Tomac announces retirement, Pro Motocross crowns champions
Eli Tomac will retire from professional racing following the 2026 SuperMotocross World Championship postseason, bringing a 17-season career to a…
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Motorcycle
Motorcycle ride set to honor dealership employee killed in road rage shooting
‘Ride for Tyler’ motorcycle ride is planned to honor Vespa Marietta powersports dealership employee Tyler Sieber, who was killed in…
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Accelerate Conference
Accelerate Conference joins AIMExpo agenda with dealer education, industry awards
The American International Motorcycle Expo (AIMExpo) is taking North America’s largest powersports tradeshow back to where it all started 13…
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CFMOTO
CFMOTO named official SxS, ATV partner of the Minnesota Vikings
CFMOTO says the partnership is a long-term approach to building out the brand and to reach potential customers across a…
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Distributors/Aftermarket
New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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Motorcycle
BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Distributors/Aftermarket
Meyer adds Lokithor LPS Series LiFePO4 starting batteries
The LPS Series is designed for motorcycles, ATVs, UTVs, snowmobiles and personal watercraft, combining lithium iron phosphate technology with starting…
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