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Dealers
SEMA Kickoff Breakfast welcomes pair of high-profile guests
The SEMA Show Kickoff Breakfast will feature conversations with comedian and motorcycle enthusiast Jay Leno and Harley-Davidson CEO Artie Starrs.…
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Finance and Insurance
Octane closes $1.4B forward-flow deal with leading life insurance providers
The $1.4 billion recurring financing arrangement includes investors such as New York Life Investment Management and MetLife Investment Management.
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Distributors/Aftermarket
Andreani USA announces October suspension seminars for motorcycle professionals
The classroom-based seminars are designed for industry professionals looking to improve their understanding of motorcycle suspension, geometry, setup and tuning.
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Motorcycle
WSX shuts down 2026 season after one round as investor talks continue
The FIM WSX Championship has abruptly ended its 2026 season after just one completed round, canceling the remaining five events…
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Motorcycle
Make-A-Wish helps Tennessee teen turn dirt bike dream into Sherco reality
A Tennessee teenager’s wish for a dirt bike led to an unexpected connection with Sherco United States — and a…
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Honda
Honda returns youth-focused, entry-level sport ATVs for MY27
The TRX250X offers approachable performance and agile handling, while the user-friendly TRX90X is an ideal option for young riders.
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Dealers
Coffey: Your fall playbook starts on Friday night
Football season is the most reliable weekly gathering in America. Powersports dealers should stop competing with it and start suiting…
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Honda
Honda auctions special edition bodywork, proceeds to help brain tumor research
Honda Racing Corporation, in collaboration with the Pediatric Brain Tumor Foundation, will auction off one-of-a-kind bodywork used by Honda during…
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Dealers
AIMExpo 2027 attendees can extend show experience with Daytona Supercross
AIMExpo attendees can add exclusive track access, hospitality and industry networking at Daytona Supercross following the 2027 trade show.
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Finance and Insurance
J.D. Power webinar to examine F&I data overload and dealer decision-making
While J.D. Power's announcement is directed toward the automotive retail market, the emphasis on using data to identify trends, benchmark…
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Distributors/Aftermarket
Oracle Lighting expands powersports reach, appoints new account manager
Aftermarket lighting manufacturer adds Johnny Johnson to lead business expansion into fleet, motorcycle, powersports and international markets.
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Snowmobile
Snow Goer announces its 2027 Snowmobile of the Year
Snow Goer named the Ski-Doo MXZ X-RS 600RR as its Snowmobile of the Year, citing its technology as pushing the…
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Latest News
LiveWire bike OK’d by MSF, aims to usher in new generation of riders
The purpose-built S4 Honcho Street emotorcycle expands access to rider education with lightweight design, low seat height, and clutch-free riding.
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Scooter
Royal Alloy Grand Prix 300S sidecar coming to U.S. market for 2027
The new sidecar is designed specifically for the Grand Prix 300S and will be offered as a package with the…
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Distributors/Aftermarket
6D Helmets appoints bicycle industry veteran as new director of sales
Matt Ford is an industry veteran with retail, sales, and leadership experience — along with deep connections across the bicycle…
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Harley-Davidson
Harley to exit King of the Baggers factory racing after 2026 season
Harley-Davidson said its factory racing program in King of the Baggers will conclude after the 2026 season, ending the company's…
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Yamaha
Disney buys former Yamaha Motor headquarters in California for $115 million
The transaction also gives Disney control of a sizable commercial property in Orange County, although it remains unclear whether any…
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Latest Issue
Read Our October 2026 Issue
The October issue of Powersports Business has arrived! In our October issue, PSB traveled to Syracuse, New York, ahead of the Big East…
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Dealers
Keeway America expands dealer support with DX1, Lightspeed integration
After U.S. distribution agreements with Benelli and Benda, Keeway America's parts pricing is now live on Lightspeed and DX1 software…
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40 Under 40
Who deserves to be recognized? Nominate them for the 2026 PSB Honors Awards
The winners will be celebrated on stage during the 2027 AIMExpo in Orlando, Florida, March 3-5, 2027, allowing the industry…
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