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Motorcycle
Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships
Powered by a 554cc parallel-twin that makes a claimed 61hp, and with an MSRP of $5,999, the Benelli Tornado 550…
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Dealers
Norton unveils new global dealership retail concept with Foster + Partners
According to Norton, the concept can be adapted to dealerships with as little as 50 square meters (538 sq.ft.) of…
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Electric
Stark Future in the black as first-half revenues jump 46%
The electric bike manufacturer reported revenue of 86 million euros ($99.16 million) for the first half of 2026, up 46%…
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Motorcycle
Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for…
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Scooter
KYMCO USA sponsors Amerivespa 2026, donates Like 150i scooter for raffle
For KYMCO, the sponsorship is part of a broader effort to strengthen brand visibility among scooter enthusiasts while supporting its…
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KTM
KTM Junior Supercross returns to SMX World Championship Final
Through KTM Junior Supercross, inspiring riders will have a chance to participate at the 2026 SuperMotocross World Championship Final on…
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Arctic Cat
Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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Honda
Honda introduces new Amazon storefront for power equipment products
The Amazon storefront expands customer access to Honda's power equipment products and will enhance the online user experience, the company…
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Dealers
GPS Powersports has grand opening, approved for tax rebate
The recently opened Alabama powersports dealership moved into a former furniture store and is also approved by the city to…
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Dealers
Steven Towers acquires Four Rivers Harley-Davidson, expands to seven dealerships
Performance Brokerage Services has announced the sale of Four Rivers Harley-Davidson in Paducah, Kentucky, from owners Eddy Soberon and Eric…
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Dealers
West Marine to close 32 more stores as bankruptcy restructuring continues
West Marine filed for bankruptcy protection in May and has continued to reduce its retail footprint while maintaining operations at…
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Polaris
Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027
Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with…
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Dealers
Coffey: The AI conversation every dealer needs to have
AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some…
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Dealers
Powersports operations help drive Sonic’s record-setting quarter
Sonic Automotive reported record highs in 2Q revenue and net income, saying its powersports operations significantly contributed to the growth.
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Yamaha
Yamaha to end U.S. side-by-side production as it posts record first-half earnings
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of…
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Distributors/Aftermarket
Turn 14 expands Sturgis presence with bike show sponsorship, dealer activations
The event will feature 30 competition classes, industry judges and a $5,000 Best of Show cash prize. Turn 14 also…
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Personal Watercraft
Patrick Industries merges with Lippert Components’ parent, LCI
Patrick Industries will merge with LCI Industries, a global supplier of engineered components to the outdoor recreation and transportation markets.
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Best Practices
6 Easy Tips to Evaluate Your Website
When was the last time you evaluated your website? Think of your website as an employee, and then evaluate it…
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Motorcycle
A week of special events highlight AMA Amateur National Motocross Championship
At the Amateur Motocross National Championship, fans will have the opportunity to enjoy a week filled with activities, entertainment and…
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Aftermarket
INTERMOT secures support from more than 50 brands ahead of 2027 trade show
Scheduled for Feb. 19-21, 2027, in Cologne, Germany, INTERMOT is positioning itself early in the buying season, allowing dealers to…
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