-
Ducati
Ducati makes history with record-breaking 22nd WorldSBK Manufacturers’ title
The latest win strengthens Ducati's list of achievements in WorldSBK, adding another chapter to a winning history that's filled with…
Read More » -
Distributors/Aftermarket
Marshall Distributing founder Roger Marshall dies at 88
Roger Marshall founded what would become Marshall Distributing after recognizing the growing demand for snowmobile parts during the sport's rapid…
Read More » -
Harley-Davidson
Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
Read More » -
Motorcycle
Distinguished Gentleman’s Ride raises over $7.5M during record-setting event
The annual DGR took place on May 17 and brought together 123,600 riders across 109 countries, making it the highest…
Read More » -
Snowmobile
Seized snowmobile and motorcycle collection from Pophal fraud case heads to public auction
With hundreds of snowmobiles and motorcycles expected to cross the auction block, bidders will have the chance to purchase everything…
Read More » -
ATV
BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
Read More » -
Harley-Davidson
S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
Read More » -
BRP
BRP earns four Red Dot Design Awards, including ‘Best of the Best’ honors
BRP has been recognized with four 2026 Red Dot Design Awards, highlighted by the prestigious “Best of the Best” distinction…
Read More » -
Finance and Insurance
Torque Group rolls out DX1 integration, meeting high dealer demand
With the new DX1 integration, dealerships can enter the deal number to pull vehicle, customer, and financial information directly into…
Read More » -
Distributors/Aftermarket
Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
Read More » -
Service Providers
ZiiDMS updates platform, built to support dealership groups
Built to support large and multi-rooftop dealership groups, the fully integrated platform connects sales, F&I, parts, service, inventory, and accounting…
Read More » -
Dealers
How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
Read More » -
Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
Read More » -
Motorcycle
Norton drops details on new ADV range
After first announcing its new ADV range and subsequent U.S. comeback at AIMExpo in January, British Motorcycle brand Norton has…
Read More » -
Ducati
Historic 1972 Ducati Imola racer to headline Mecum Monterey auction
Mecum will be auctioning off what it says is the first public sale of a 1972 Ducati Imola 200 racer…
Read More » -
Motorcycle
Hemmings launches giveaway for one-of-one Trail 70 minibike
Online collector-car marketplace Hemmings is giving one lucky winner a custom-built Trail 70 minibike that was inspired by the 1970…
Read More » -
Distributors/Aftermarket
CPSC launches mandatory eFiling program for imported consumer products
While it does not add new testing or certification requirements, importers will now need to ensure the required compliance certificate…
Read More » -
Best Practices
The First 30 Seconds: Where Most Sales Are Won or Lost
The first 30 seconds are crucial for making a sale. In those first moment, customers start making judgements about whether…
Read More » -
Suzuki
Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the…
Read More » -
Features
The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
Read More »