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Suzuki
Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Polaris
Polaris awards over $100K to support outdoor recreation
In collaboration with the NFF, Polaris will help fund various forest conservation and restoration initiatives across the country.
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Yamaha
Yamaha Motor consolidates global financial services under U.S.-based YMFC
The move brings Yamaha’s financial services businesses in Brazil, France, Australia, and New Zealand under YMFC's global umbrella.
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Motorcycle
Bagger Racing League returns to Vintage Motorcycle Days with expanded program
Following a successful debut in 2024, BRL returns with two AMA Amateur National Bagger Championship classes.
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Dealers
NPA’s Auction for a Cause is coming back to AIMExpo
The auction will include exclusive items such as signed memorabilia and rare collectibles. Proceeds from the event will go to…
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Yamaha
Torqeedo appoints new director of sales
Mary Jo Reinhart will lead Torqeddo's OEM and retail sales across North America and oversee business operations for the company’s…
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Dealers
Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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News
Kubota donates $100K towards Texas flood recovery
Kubota says the donations will be directed to the Kerr County Flood Relief Fund to help provide relief to those…
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Harley-Davidson
Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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Motorcycle
Stark Future surges ahead in global powersports market
Founded just six years ago, Stark posted €47 million in Q2 2025 revenue (approx. $51 million USD), more than doubling…
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Triumph
Triumph unveils 2026 TF 250-X upgrades
Key updates include a redesigned airbox and silencer to boost airflow and meet FIM/AMA sound regulations, paired with improved engine…
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Motorcycle
S&S Cycle debuts Vintage Tour in Japan
In response to the incredible excitement over S&S Cycle's 2025 Vintage Tour in the U.S., S&S is launching an overseas…
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Motorcycle
Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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Dealers
Wheelsports closes after 48 years; KTM, Husqvarna franchise sold to Lancaster Sport Cycles
Founded in 1977 by brothers Wally and Craig Wilson as a Husqvarna-only dealership in Pataskala, Ohio, Wheelsports grew alongside the…
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Taiga
Taiga’s mobile app update adds new controls, safety features
Taiga's new mobile app features allow its snowmobile and PWC owners to set and save performance profiles tailored to different…
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Distributors/Aftermarket
Powersports entrepreneur Curtis Leaverton passes in tragic accident
Leaverton passed away on July 12 in a freak accident near his home while on a morning bicycle ride while…
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Motorcycle
2025 AMA Vintage Motorcycle Days to host largest swap meet in event history
After a complete sell-out in 2024, the AMA has added even more vendor space for this year’s swap meet —…
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e-bike
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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Honda
Honda brings innovation to the delivery service industry
Honda's eQuad is an electric-powered micromobility delivery vehicle aimed at helping the delivery service industry run faster and more efficiently.
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Service Providers
NPA appoints James Teel as general operations manager in Sacramento
Industry veteran Teel brings multi-segment experience and passion for powersports to his leadership role with NPA.
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