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Features
Coffey: September called, it wants its customers back
Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month…
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Motorcycle
Aston Martin drops its first-ever road-legal motorcycle
In partnership with Brough Superior, the manufacturer dubbed the “Rolls-Royce of motorcycles," Aston Martin has released the AMB 002, the…
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Suzuki
Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market…
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Motorcycle
New Haven police win Harley-Davidson in 9/11 tribute drawing
According to the New Haven Register, the department received the 2026 Harley-Davidson on Sept. 14 after being selected by America’s…
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Snowmobile
Ski-Doo Snow PASS Program awards funding to trails, access projects
Since its launch, the program has contributed more than CA$1.5 million to hundreds of community-led projects that help secure the…
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Distributors/Aftermarket
Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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Distributors/Aftermarket
Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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Dealers
Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
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Snowmobile
Polaris releases new military snowmobile to add to its over-snow lineup
Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 Crossover, joining the OEM's…
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Dealers
BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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Motorcycle
Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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Motorcycle
S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Yamaha
Yamaha updates the WR450F, its ‘ultimate enduro machine’
Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both…
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UTV
Stanley Black & Decker to sell Excel Industries to Bad Boy Mowers
Stanley Black & Decker has entered into a definitive agreement to sell its Excel Industries business to Bad Boy Mowers,…
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Finance and Insurance
FlexPath appoints new director of dealer, channel development
In her role, Shannon Neilson will work with dealers to help them better understand how consumers engage with their marketing…
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Motorcycle
Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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Service Providers
2,000 motorcycles expected at Mecum’s 2027 Las Vegas Auction
Consignments are now open for the 36th annual event, where vintage and collectible motorcycles will cross the block Feb. 3-6.
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Latest News
Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
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Dealers
Souhegan Valley Motorsports owner joins New Hampshire community college board
The Mullins have been particularly active in supporting students interested in careers in the powersports industry.
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Distributors/Aftermarket
NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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