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SuzukiThe StaffJuly 17, 2025
Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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PolarisThe StaffJuly 17, 2025
Polaris awards over $100K to support outdoor recreation
In collaboration with the NFF, Polaris will help fund various forest conservation and restoration initiatives across the country.
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YamahaThe StaffJuly 17, 2025
Yamaha Motor consolidates global financial services under U.S.-based YMFC
The move brings Yamaha’s financial services businesses in Brazil, France, Australia, and New Zealand under YMFC's global umbrella.
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MotorcycleThe StaffJuly 17, 2025
Bagger Racing League returns to Vintage Motorcycle Days with expanded program
Following a successful debut in 2024, BRL returns with two AMA Amateur National Bagger Championship classes.
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DealersThe StaffJuly 17, 2025
NPA’s Auction for a Cause is coming back to AIMExpo
The auction will include exclusive items such as signed memorabilia and rare collectibles. Proceeds from the event will go to…
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YamahaThe StaffJuly 17, 2025
Torqeedo appoints new director of sales
Mary Jo Reinhart will lead Torqeddo's OEM and retail sales across North America and oversee business operations for the company’s…
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DealersThe StaffJuly 16, 2025
Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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NewsThe StaffJuly 16, 2025
Kubota donates $100K towards Texas flood recovery
Kubota says the donations will be directed to the Kerr County Flood Relief Fund to help provide relief to those…
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Harley-DavidsonThe StaffJuly 16, 2025
Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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MotorcycleThe StaffJuly 16, 2025
Stark Future surges ahead in global powersports market
Founded just six years ago, Stark posted €47 million in Q2 2025 revenue (approx. $51 million USD), more than doubling…
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TriumphThe StaffJuly 16, 2025
Triumph unveils 2026 TF 250-X upgrades
Key updates include a redesigned airbox and silencer to boost airflow and meet FIM/AMA sound regulations, paired with improved engine…
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MotorcycleThe StaffJuly 16, 2025
S&S Cycle debuts Vintage Tour in Japan
In response to the incredible excitement over S&S Cycle's 2025 Vintage Tour in the U.S., S&S is launching an overseas…
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MotorcycleThe StaffJuly 15, 2025
Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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DealersThe StaffJuly 15, 2025
Wheelsports closes after 48 years; KTM, Husqvarna franchise sold to Lancaster Sport Cycles
Founded in 1977 by brothers Wally and Craig Wilson as a Husqvarna-only dealership in Pataskala, Ohio, Wheelsports grew alongside the…
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TaigaThe StaffJuly 15, 2025
Taiga’s mobile app update adds new controls, safety features
Taiga's new mobile app features allow its snowmobile and PWC owners to set and save performance profiles tailored to different…
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Distributors/AftermarketThe StaffJuly 15, 2025
Powersports entrepreneur Curtis Leaverton passes in tragic accident
Leaverton passed away on July 12 in a freak accident near his home while on a morning bicycle ride while…
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MotorcycleThe StaffJuly 15, 2025
2025 AMA Vintage Motorcycle Days to host largest swap meet in event history
After a complete sell-out in 2024, the AMA has added even more vendor space for this year’s swap meet —…
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e-bikeThe StaffJuly 15, 2025
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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HondaThe StaffJuly 10, 2025
Honda brings innovation to the delivery service industry
Honda's eQuad is an electric-powered micromobility delivery vehicle aimed at helping the delivery service industry run faster and more efficiently.
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Service ProvidersThe StaffJuly 10, 2025
NPA appoints James Teel as general operations manager in Sacramento
Industry veteran Teel brings multi-segment experience and passion for powersports to his leadership role with NPA.
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