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KYMCO
Kymco extends protection program for dealers
KymcoUSA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while…
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Distributors/Aftermarket
Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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e-bike
Colorado town launches reporting tool targeting unsafe e-motorcycle use
The Parker Police Department has launched a new online reporting tool aimed at addressing unsafe and unlawful use of electric…
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Kawasaki
Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
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Service Providers
National Powersport Auctions promotes Poston to lead Sacramento operations
National Powersport Auctions (NPA) announced the promotion of Tristen Poston to general operations manager of its Sacramento facility. In his…
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Snowmobile
Michigan DNR raises snowmobile trail permit fees to $65
According to the DNR, the fee adjustment is mandated by state statute and is based on inflation data from the…
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Husqvarna
Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a…
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Dealers
Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while…
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Dealers
Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
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Aftermarket
GoPro explores possible sale, merger as financial struggles continue
The announcement follows GoPro’s May 11 disclosure that it was evaluating strategic options after receiving outside interest shortly after it…
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UTV
Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Distributors/Aftermarket
Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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Distributors/Aftermarket
Fox Factory sees Q1 sales bump from increased demand in powersports segment
Net sales increased 3.9% year-over-year to $368.7 million, reaching the high end of guidance, the company says, mostly due to…
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Motorcycle
Building a year-round community for women who ride
Since 2007, on the first Saturday in May, women from across more than 120 countries have gotten on their bikes,…
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Moto Morini
Moto Morini enters lightweight ADV battle with new Vettore 450
The Vettore 450 joins a growing field of lightweight adventure motorcycles as manufacturers continue targeting riders looking for approachable, versatile…
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Motorcycle
Racing roundup: Roczen caps historic Supercross title run as Aprilia sweeps Le Mans podium
The 2026 racing season delivered milestone moments across multiple disciplines over the weekend, highlighted by Ken Roczen capturing his first…
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Features
The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
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Motorcycle
MotoAmerica partners with motorsports hiring platform to promote jobs
MotoAmerica will team up with The Paddock Network, a group of motorsports alumni that launched a new site that opens…
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Harley-Davidson
Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Electric
Motorcycle safety and advocacy leaders offer free e-bike course throughout May
In celebration of Bicycle Month, eBike eCourse will allow free access to its premium online eBike safety course — a…
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