Side-by-Side
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V20 Recruiting adds industry veteran Louis Dodaro
V20 Recruiting + Consulting has announced the addition of veteran recruiter Louis Dodaro as executive recruiter for the firm’s Powersports,…
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Kawasaki announces its 2027 MULE SX lineup
The MULE SX takes many of the same styling cues from its larger siblings in the MULE PRO line, but…
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Honda celebrates the start of production for new Pioneer 1000 Deluxe
On April 24 at its South Carolina Manufacturing facility (SCM), approximately 700 associates were on hand as American Honda commenced…
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CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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Torque Group expands ESC coverage to include larger lifts kits and oversized tires
Torque Group has announced a series of updates to its Extended Service Contract (ESC) program, expanding coverage parameters and introducing…
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EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Denago Powersports launches dealer portal, outlines phased rollout
Denago Powersports has launched a new online Dealer Portal designed to streamline ordering, improve transparency and modernize its relationship with…
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Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
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Honda returns the Talon 1000 sport SxS for the 2026 model year
The R models get new 30-inch tires to further enhance performance over rough terrain, while the X trim levels retain…
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Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident
The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4x4/6x6 — was the standout of…
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Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
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Toyota reveals high-performance Scion 01 SxS concept
Developed by Toyota’s North American engineering team, the Scion 01 packs a high-output turbocharged four-cylinder hybrid engine drawn from Toyota’s…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Kawasaki announces its 2026 Mule lineup
The OEM returns the Mule Pro-FX 820 and the Mule Pro-FXT 820 for the 2026 model year, with the latter…
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Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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