CFMOTO named official SxS, ATV partner of the Minnesota Vikings
CFMOTO USA is bringing its off-road prowess to the gridiron after the OEM announced it has been named the official side-by-side and ATV partner of the NFL’s Minnesota Vikings.
CFMOTO says it’s using this opportunity to partner with the Vikings and the NFL to gain product exposure to a large audience outside its core customer base.
“We’re taking a thoughtful, long-term approach to building the CFMOTO USA brand. That means reaching potential customers across a variety of lifestyle activities and venues, not just within traditional powersports channels,” says CFMOTO USA director of marketing John Tranby. “The Minnesota Vikings partnership allows us to build that connection here in our home market while aligning CFMOTO with one of Minnesota’s most recognizable and passionate sports organizations.”
Throughout the partnership, CFMOTO will maintain a significant presence inside U.S. Bank Stadium, including branded fan experiences, digital signage, and other activations throughout the season. Vikings fans can also expect opportunities to experience CFMOTO products through special promotions, events, and additional activations announced throughout the year.
“We’re proud to partner with CFMOTO, a company that shares our values and strong ties to the Minnesota community,” says Vikings chief operating officer Andrew Miller.
With its U.S.-based operations headquartered in Plymouth, Minnesota, CFMOTO USA continues to expand its presence across the country with nearly 800 dealers nationwide. The partnership represents another milestone in the company’s long-term investment in growing the CFMOTO brand.
