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Massmio to increase product availability at Ace Hardware stores

Massimo is expanding its powersports vehicle offerings through a new retail program that will increase its product offerings across the Ace Hardware network.

Massimo says the Ace initiative aligns with its strategy of expanding relationships with retailers whose customer demographics overlap with the company’s core powersports, outdoor recreation, agricultural and utility markets. (File photos)

Massimo products have been available at independently operated Ace Hardware locations, but now the two companies are working to increase the number of Ace retailers carrying its vehicles.

As part of that effort, Massimo recently participated in an Ace Hardware event in Orlando, Florida, where the company presented its powersports products and retail programs directly to Ace representatives and store owners.

Ace Hardware operates more than 5,000 stores in the U.S. and represents one of the country’s largest networks of independently owned neighborhood hardware retailers.

“Working with individual Ace stores has already demonstrated to us that there is a natural fit between the Ace customer and Massimo’s product portfolio,” says Quenton Petersen, CEO of Massimo Group. “The next opportunity is to take what we have learned at the individual-store level and build a scalable program that can be presented to a much broader group of Ace retailers.”

Massimo has also submitted a dedicated 2026 holiday retail program that provides participating Ace stores with select Massimo products for the Black Friday and Christmas selling periods.

Massimo says the Ace initiative aligns with its strategy of expanding relationships with retailers whose customer demographics overlap with the company’s core powersports, outdoor recreation, agricultural and utility markets.

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