UTV
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Yamaha
Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
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UTV
Equip Expo introduces two-city rotation for future trade shows
Beginning in 2029, the annual outdoor power equipment trade show will rotate between Orlando, Florida, and Louisville, Kentucky, with each…
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Yamaha
Tariffs, PWC softness weigh on Yamaha profits despite stable motorcycle performance in 2025
Yamaha Motor's President and CEO Motofumi Shitara cited continued global uncertainty, including U.S. tariff policy and foreign exchange fluctuations, as…
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Polaris
Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Kawasaki
Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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UTV
Demand spikes following Massimo’s UTV unveiling at AIMExpo
The manufacturer says the preorder demand for its Sentinel Series has increased significantly; brings affordability to the all-weather UTV segment
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Electric
Kandi makes connections at AIMExpo, focuses on North American expansion
The China-based electric golf cart and UTV manufacturer says North America remains one of its core strategic markets for Kandi's…
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UTV
Denago’s new RanchHawk brings value to the UTV segment
Denago is breaking into the value-UTV market with the all-new RanchHawk 650FI, a 623cc-powered side-by-side that is priced at less…
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UTV
Florida’s ROHVA opposes bill allowing ROVs on public roads
Florida's Recreational Off-Highway Vehicle Association and other Florida lawmakers are showing dissent toward allowing ROVs on public roads.
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UTV
Massimo plans to launch new fully enclosed, HVAC-equipped UTV
The Sentinel 1500 is still under development, and additional information regarding specs, features, and availability will be announced later in…
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UTV
Kubota expands RTV-X line with new long-bed workhorse UTV
Kubota used the Equip Expo stage to make a move dealers will care about most in the utility vehicle segment,…
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Can-Am
Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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UTV
Toyota reveals high-performance Scion 01 SxS concept
Developed by Toyota’s North American engineering team, the Scion 01 packs a high-output turbocharged four-cylinder hybrid engine drawn from Toyota’s…
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UTV
Massimo receives influx of unit orders heading into the holidays
A series of holiday sales promotions — plus the launch of its 2026 vehicle lineup — helped deliver Massimo a…
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Features
North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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Polaris
Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
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Dealers
Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Arctic Cat
Arctic Cat accelerates growth with key leadership and sales team additions
The snowmobile and UTV manufacturer announced Tony Henningson as its new CFO, along with the addition of several new district…
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