News
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Bridging the gap: Making seller financing work for you
Morgan Stanley financial adviser Paulina Matel walks through succession planning in today's powersports landscape and how principals should navigate the…
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SEMA expands Battle of the Builders with first-ever motorcycle competition
Custom motorcycle builders will have their own spotlight at this year’s SEMA Show, as the Specialty Equipment Market Association has…
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NPA celebrates National Powersports Month, America’s 250th anniversary, with July dealer events
National Powersport Auctions (NPA) is celebrating both National Powersports Month and America’s 250th anniversary this July by hosting patriotic-themed activities…
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Vendor spots at 2026 VMD swap meet sell out
This is the third year in a row that the VMD swap meet has sold out, as the annual event…
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Used Bikes Direct named title sponsor of inaugural Moto-Texas Superbike Challenge
Riders from across the country will compete for a share of a $25,000 purse during double-header sprint races throughout the…
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Kawasaki appoints new president to lead North American operations
Eiko Kirino, a 30-year veteran of the company, will take over as president, replacing Naoki Kawaguchi, who leaves his tenure…
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Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
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Volkswagen restructuring fuels fresh Ducati sale rumors
Fresh reports out of Europe have revived speculation that Volkswagen Group could consider selling Ducati as the automaker works through…
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Polaris partners with public land foundation to support OHV access
The OEM is teaming up with The Foundation for America’s Public Lands and will provide grants to support OHV access,…
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Denago begins dealer shipments of RanchHawk 650FI 4×4 UTV
Denago Powersports has begun shipping its new RanchHawk 650FI 4x4 utility side-by-side to select dealerships, marking the latest addition to…
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Could new Section 301 tariff probes impact powersports industry?
According to the association, it is submitting comments to the Office of the U.S. Trade Representative on separate proceedings involving…
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Pontoon manufacturer Whisper Marine acquires Crownline Boats
The acquisition follows a December 2025 purchase of Qwest Pontoons and expands Whisper Marine into the sport boat, deck boat,…
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Coffey: Summer selling starts now
Industry veteran Melissa Coffey shows dealers effective ways to maximize summer sales efforts, increase showroom traffic, and generate more revenue.
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Stark adds traction control to VARG lineup as it captures X Games gold
Stark Future capped off a busy week by rolling out a major software update for its electric motorcycle lineup while…
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Strong sales leads Honda to restructure its powersports, marine divisions
Honda's powersports and marine divisions both exceeded 2025-’26 fiscal-year sales targets, prompting the OEM to restructure its Power Sports &…
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Flat track racing community mourns the loss of Dan Bromley
The racing community is mourning the loss of American Flat Track competitor Dan Bromley, who passed away following an on-track…
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Vespa celebrates 80 years with a special limited-edition model
Unveiled June 25 during the "80 Years of an Icon" celebration at Rome's Foro Italico, the Vespa Edizione Ottantesimo is…
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Polaris awards $200K in support of OHV access
Established through a $5 million commitment announced in 2021, the Polaris Fund for Outdoor Recreation supports annual grants that improve…
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CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes
CFMOTO is making a statement within the 64-inch turbo sport class with its newest Z10 release, which features 154 hp,…
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Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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