Honda announced today that the first of two planned navigation updates for the Gold Wing will be available beginning October 4, with the second scheduled for January 2019. Update 1 ...

BRP’s Can-Am off-road brand is proud to begin its second season as the official off-road vehicle of the Luke Bryan Farm Tour. “We welcome this opportunity to again join Luke ...

Dealer Consultant Gart Sutton gives dealers an overview of his upcoming AIMExpo presentations in a video on the Powersports BusinessYoutube channel. Sutton will be speaking at the 2018 Powersports DEALER ...

It’s common knowledge within the snowmobiling industry that increasing youth involvement is pivotal to the future success of the sport as a whole. As the millennial generation continues to grow, ...

Harley-Davidson, Inc. announced earlier this month that it will establish a new research and development facility in Northern California to support its future product portfolio, including the company’s first complete ...

Suzuki Motor of America, Inc. (SMAI) has announced a trial incentive program to increase completion of a front brake master cylinder recall service on select GSX-R models. For a limited ...

Yamaha Motor Corp., USA, announced that the Yamaha Outdoor Access Initiative (OAI) awarded more than $130,000 in funds and equipment to 11 grant applicants in the second quarter of 2018. ...

More than 500 bikers gathered for a ride up the beautiful Poudre Canyon in Northern Colorado with celebrity rider Xavier Muriel to benefit local charity Realities For Children in their ...

A New York Times article features the Motorcycle Industry Council’s Ride Initiative, with industry executives Dave Prater, Tim Buche, Matt Levatich, Robert Pandya and Alexander Smith. It’s an interesting recap ...

A Harley-Davidson dealership in Ohio is under new ownership, according to a report in the Springfield (Ohio) News-Sun. Mid-Ohio Harley-Davidson in Springfield was purchased by Jim and Lynn Loomis, who ...