News
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MarineMax agrees to $1.5B all-cash sale
MarineMax and Safe Harbor Marinas announced that they have entered into a definitive agreement, under which Safe Harbor will acquire…
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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Dunlop introduces all-new Geomax EN92 enduro tire
The Geomax EN92 replaces the Geomax EN91 and will be available in a range of front and rear sizes, including…
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Sea-Doo revamps PWC lineup with higher hp, refreshed styles
The new lineup features the factory’s most powerful PWC engine yet, the Rotax 1630 ACE 350 hp, as well as…
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MSF’s Ochs set to retire after more than 50 years in rider education
The longtime MSF leader has helped shape motorcycle rider education and training used throughout the nation and by the U.S.…
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Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Can-Am unveils two concept models that look to redefine SxS segment
The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next…
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Powersports Business sponsors 2026 Big East Powersports Show in Syracuse
Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running…
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Custom motorcycle culture coming to AIMExpo 2027
AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders.…
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Tasaca’s new dirt bike brings high performance at accessible price
Priced at just $2,000, Tasaca's new electric dirt bike reaches a top speed of 55 mph and features a high-capacity…
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BRP launches branded financial services program with Octane
BRP is launching its own branded retail financing program in the U.S., giving dealers another tool to support sales and…
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Motul, MotoAmerica expands its ADV Experience with a second round
A second ADV Experience has been added at this year’s MotoAmerica season-ending round at New Jersey Motorsports Park.
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Tilley Harley-Davidson set to host classic motorcycle show
The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles.
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Triumph makes changes to senior leadership following CCO retirement
As part of the new leadership structure, Triumph announced it has appointed David George as chief sales officer and Nick…
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Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed…
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Pied Piper launches continuous retail performance monitoring for dealers
Pied Piper says the independent monitoring is intended to uncover problems that may not be visible in a dealership’s existing…
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AMA adds Scott Jones to government relations team as Central States representative
Jones is a longtime advocate for sustainable recreational access to public lands and a founding member of several national organizations…
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MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time…
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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