News

RedLine Powersports has recently announced the acquisition of Augusta Powersports, located in Augusta, Georgia. The dealer group is proud to expand its footprint into Georgia, both excited and dedicated to ...

Polaris Slingshot has unveiled its 2023 model year lineup, taking personalization and customization to the next level. Featuring exciting and vibrant colorways, along with countless combination options direct from the ...

Yamaha Marine Business Unit has named Adam Williamson, Mountain West district manager, its 2022 District Manager of the Year. The WaterCraft Group’s District Manager of the Year Award is based ...

The Rockstar Energy Husqvarna Factory Racing team has announced its six-rider off-road team for the 2023 season. The team will cover the AMA GNCC, NGPC, National Enduro, National Hare and ...

The new Corbin Gunfighter and Lady saddle has been designed to fit the 2022 Yamaha XSR 900 and improve the quality of ride. The high-density Comfort Cell foam allows a ...

AL3RT has released its GPS package that now includes a QR code, allowing riders to register their GPS without assistance. Every GPS package comes with a QR code card, easing ...

The Powersports Business Accelerate Conference wrapped up about two weeks ago, and the PSB team is still riding high and excited for next year! Feedback from dealers who attended reported ...

Powersports Business associate editor Madelyn Hubbard recently interviewed Chaz Cole, vice president of fixed operations of The Cole Group. The group recently acquired its sixth dealership, Harley-Davidson of West Virginia, ...

American Honda recently celebrated its 30th year working with Johnny Campbell at Chocolate Mountain Ranch. Off-road media and personalities gathered to socialize with Campbell at the ranch located east of ...

HISUN USA has announced the appointment of Kelly Rees as district sales manager for the Great Lakes region. Rees will be tasked with expanding opportunities for HISUN USA and its ...