News
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NPA to make SEMA show debut, bringing special offers for dealers
To celebrate its first year exhibiting at SEMA, NPA is offering new dealers who register at the show a complimentary…
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Indian Motorcycle cuts about 70 positions, plans manufacturing hires in Iowa
Indian Motorcycle has eliminated approximately 70 positions across several business functions as it restructures following its separation from Polaris.
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Popular powersports online retailer Dennis Kirk acquired
Powersports online retailer Dennis Kirk was acquired by CSC Generation, which also acquired Backcountry Motorsports back in 2024.
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Dealer Spike launches all-in pricing tool for dealership websites
Dealer Spike has launched Price Box, a website feature that displays a single advertised price for each unit with freight,…
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AIMExpo adds workforce-focused Leadership and Talent Track for 2027
Scheduled for March 4-5 on the Starting Line Stage at AIMExpo, the track will explore leadership development, company culture and…
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Massimo gets strong dealer response after 1500 UTVs debut at Equip Expo
The company says it generated more than 100 prospective dealer leads and estimates initial pre-order demand exceeding 100 units ahead…
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NightRider names new president, strengthens dealer support
NiteRider named Drew Engelmann as its new president, where he will work to connect the company’s commercial strategy with product…
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FRP Moto drops first electric minibike that tops out at 55 mph
In addition to topping out at 55 mph, FRP's first electric minibike, the M3, has 35 miles of range and…
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Polaris Q3 sales rise 11% as utility demand drives growth
Polaris reported third-quarter sales of $2.04 billion, up 11% from a year earlier, as utility vehicle demand, higher parts and…
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Ohio man charged after break-in at Michigan powersports dealership
Investigators linked Rohn to the fleeing dirt bike and determined the motorcycle had been stolen from Trojan Powersports, according to…
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New LEGO set inspired by Ducati’s Desmo450
Ducati and LEGO expand their collaboration with the new LEGO Technic, a 457-piece set that replicates the Desmo450 MX Factory…
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KYMCO launches year-end flooring extensions, ATV retail incentives
The program runs Oct. 15-Dec. 31, 2026, giving participating dealers additional inventory financing options and retail incentives heading into the…
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BMW releases the all-new F 450 RR, an entry level into the supersport category
BMW's latest model in its 450cc platform lineup is lightweight, and features a 420cc parallel-twin engine, making it a perfect…
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Meyer Logistics rolls into Minnesota with new cross-dock facility
The new cross-dock facility expands regional delivery coverage across the upper Midwest for aftermarket, marine, RV and powersports dealers
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Bridgestone introduces Battlax Adventure A42 motorcycle tire
New road-oriented adventure tire begins rolling out globally in January 2027, with additional sizes planned for 2028.
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Ilmor Marine’s Mike Lindberg elected chair of NMMA engine division
Lindberg succeeds Ben Speciale of Yamaha, who led the division for the past two years. Lindberg also will continue to…
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MIC webinar to explore motorcycle sales and pricing trends
The Oct. 29 online symposium will examine sales and pricing data and demonstrate how analytics and AI can turn transactions…
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Polaris invests $500K in OHV recreation access on BLM lands
A total of 10 grants are being awarded in six states thanks to the partnership between Foundation for America's Public…
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Opinion: Don’t let AI become the customer service department
Powersports Business Editor-in-Chief Brandon Baker notices the thin line between when artificial intelligence can help a dealership and when it…
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Kawasaki releases its street lineup for ’27 model year
Kawasaki’s 2027 street motorcycle lineup returns this fall with models spanning sport, supersport, naked, retro, cruiser and touring categories.
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