Throughout 2020 most dealerships have noticed an influx of new customers, while also seeing longtime enthusiasts eventually returning to the industry. According to an Instagram post from Barney's Motorcycle and ...

The Recreational Off-Highway Vehicle Association (ROHVA) Board of Directors has announced it has elected Russ Brenan, senior advisor, government relations and public affairs, Kawasaki Motors Corp., U.S.A., as its chair. ...

Kawasaki’s new affordably priced dual sport bike fills a crucial part of Kawasaki’s off-road lineup, providing a financially accessible entry point to the wide world of motorcycles for customers. CLICK ...

Croft Long of Kawasaki Motors Corp., U.S.A. has been named the new chair of the MSF Board of Trustees, following board elections last week. Robert Heilbron of American Honda Motor ...

Sheffield Financial, a division of Truist Bank, and Kawasaki Motors Corp., U.S.A. have reached terms on a multiyear financing services program agreement. Since 2009, Sheffield has provided Kawasaki customers with ...

A 44,000 square-foot superstore that offers a variety of used and pre-owned PWC, motorcycles, ATVs and side-by-sides is taking their customer service to a new level with news of an ...

It’s been a busy year for Octane Outlet of Middletown in Middletown, Ohio. In June Powersports Business detailed its 98,000 square-foot expansion – an undertaking five years in the making ...

The 2021 Kawasaki Teryx KRX 1000 eS side-by-side gets the video spotlight on the Powersports Business YouTube channel. Featuring similar DNA to the 2021 Teryx KRX 1000, the eS model, ...

Kawasaki Motors Corp., U.S.A. and Synchrony have announced a renewed multi-year financing program agreement. Synchrony’s innovative financing and business solutions empower participating Kawasaki dealers to offer additional financing options to ...

Kawasaki Motors Corp., U.S.A. has sent Powersports Business a behind-the-scenes video as the 2021 Monster Energy Kawasaki and Monster Energy/Pro Circuit/Kawasaki race team prepares for the start of the Supercross ...