Dealers
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Axtion Factory launches youth apparel brand with Plessinger, Tomac and Hodges
San Diego-based Axtion Factory Corp. has launched its children’s apparel line with official collaborations featuring Supercross and Pro Motocross champion…
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Bobcat taps NFL running back Raheem Mostert for new landscaping campaign
Drawing on his first job in landscaping, NFL running back Raheem Mostert is partnering with Bobcat to promote the OEM's…
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Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Torc1 Racing relaunches under Dirtbag Brands with dealer-first strategy
A key component of the relaunch is Torc1's grassroots Rider Support Program, which is designed to connect supported riders with…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Norton Manx R wins 2026 International Design Excellence Award
The Manx R takes a deliberately minimalist approach to superbike styling, emphasizing clean surfaces, exposed mechanical components and restrained proportions…
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SEMA names Brian Pagel chief revenue officer
Pagel joins SEMA after serving as executive vice president at Emerald, where he led business development efforts involving strategic association…
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Powersports Business sponsors 2026 Big East Powersports Show in Syracuse
Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running…
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BRP launches branded financial services program with Octane
BRP is launching its own branded retail financing program in the U.S., giving dealers another tool to support sales and…
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Tilley Harley-Davidson set to host classic motorcycle show
The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles.
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Pied Piper launches continuous retail performance monitoring for dealers
Pied Piper says the independent monitoring is intended to uncover problems that may not be visible in a dealership’s existing…
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MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time…
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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El Paso, Texas dealer’s daughter sets another motorcycle world record
Tracy McIntyre, and his daughter, Ashley, completed a motorcycle ride from the Atlantic Ocean to the Pacific Ocean in a…
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RideNow Group reports higher same-store sales, adjusted EBITDA in Q2
RideNow sold 16,626 units during the quarter, a 2.9% decline from the same period last year. New retail unit sales…
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