Dealers
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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National Powersports Distributors partners with Ekho on AI sales agent
National Powersports Distributors has partnered with Ekho to deploy the company's AI Sales Agent across its pre-owned powersports dealership operation.
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New data shows growing concerns over U.S. economy could hurt powersports sales
The University of Michigan survey results point to a declining economic environment for discretionary purchases such as powersports vehicles.
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Hope is not a strategy: How powersports dealers can exit on their terms
Financial advisers Paulina Matel and Brad Stanek developed a practical checklist for dealership owners on what to do before they…
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Yamaha Motor Finance sues MOMS over alleged inventory financing default
Yamaha alleges that MOMS breached the agreement through what the complaint describes as failures to make timely payments on sold…
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Two side-by-sides remain missing after Canadian powersports dealership break-in
Police said the suspect or suspects arrived at the dealership around 5 a.m., cut the lock on a gate leading…
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Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market…
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Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Century-plus-old dealer remains a force in New England powersports market
Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop dealership…
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Stanley Black & Decker to sell Excel Industries to Bad Boy Mowers
Stanley Black & Decker has entered into a definitive agreement to sell its Excel Industries business to Bad Boy Mowers,…
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FlexPath appoints new director of dealer, channel development
In her role, Shannon Neilson will work with dealers to help them better understand how consumers engage with their marketing…
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Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
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Souhegan Valley Motorsports owner joins New Hampshire community college board
The Mullins have been particularly active in supporting students interested in careers in the powersports industry.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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Déjà Vu, Part 2: Winning the e-moto generation
Industry veteran Jan Plessner looks at the e-moto craze and how dealers can harness its popularity to generate lifelong two-wheel…
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Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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