Dealers
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Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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Miklofsky: How to market without a big budget
Business consultant Alan Miklofsky suggests different and creative marketing strategies for businesses operating on a tight budget.
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Parts, Drag add new dual sales rep for South Central region
As a dual sales representative for the South Central region, Dan Marino's territory will include Louisiana and Florida.
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KYMCO USA launches ‘Freedom to Explore’ sales event tied to America’s 250th
KYMCO says the promotion is intended to reinforce the company's focus on quality, value and long-term customer satisfaction while providing…
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Materne: The fly-by-wire dealership and how AI will change our industry
Max Materne compares artificial intelligence to fly-by-wire technology and how AI can streamline busy admin work, giving dealers more face-to-face…
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RideNow Tallahassee expands space, adds Polaris Off-Road
The newly located dealership tripled in size to 27,000 square feet, and increased staffing levels by 25%, prioritizing convenience and…
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Garage Composites, Livium partner to expand dealer performance tools
Garage Composites and Livium have announced a strategic partnership aimed at providing powersports dealers with enhanced performance management and benchmarking…
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Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI)…
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NPA expands dealer-only auction model into Europe with Germany launch
NPA says the German operations will serve as a foundation for broader European growth, with additional expansion plans already being…
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Virginia Harley-Davidson dealerships unite operations in strategic market consolidation
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
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Moto Morini launches 2027 X-Cape 1200 adventure motorcycle, priced at $12,999
The new X-Cape 1200 arrives as competition in the adventure-touring segment continues to intensify, giving dealers another value-focused option in…
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Massimo Group launches AI security platform initiative
The new artificial intelligence initiative will integrate autonomous patrol vehicles, spherical robots and drone systems used for security.
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AIMExpo heading back to where it began for 2027 event
AIMExpo launched in Orlando in 2013 and has since evolved into a business-focused event featuring dealer education, product launches, networking…
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AMA Washington rep appointed to Motorcyclist Advisory Council
In his role with the MAC, Zach Farmer will work alongside other stakeholders within the motorcycling community to provide insight…
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RideNow opens new Gainesville superstore, expands inventory and service capacity
The new RideNow Powersports Gainesville facility opened this week at 4222 NW 13th Street, less than a mile from the…
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Zeigler earns 20th consecutive Best and Brightest workplace award
Zeigler Auto Group, which owns and operates the 85,000-square-foot Zeigler Motorsports dealership and action park in Kalamazoo, earned the 2026…
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Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
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NPA launches ‘RV Summer Spectacular’ with dealer incentives
National Powersport Auctions (NPA) is rolling out a month-long promotion aimed at helping RV dealers replenish pre-owned inventory during one…
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RideNow Group expects addition to the Russell indexes
The Russell indexes rank eligible U.S. companies by total market capitalization, allowing investors to track the performance of distinct market…
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