Dealers
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Accelerate set to deliver leadership, learning and cross-industry insight in Orlando
Powersports and marine leaders will converge in Orlando Jan. 18–20 as Powersports Business Accelerate and Boating Industry Elevate return as…
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CAKE taps Keeway Group to restart production, launch ‘CAKE 2.0’ era
The companies will combine CAKE’s distinctive design and engineering with Keeway’s established production capabilities, a move both sides describe as…
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Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers
At the center of the leadership moves are expanded roles for Bill Davidson and Karen Davidson, two of the most…
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Kawasaki surges to No. 1 in the U.S. motorcycle market as Harley falls to third: Reports
MotorCyclesData’s year-to-date figures through September show Kawasaki sales up 14.2%, the strongest performance in the industry.
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Adventure Lifestyle teams with Octane to launch new in-house finance program
The program goes live this month across the company’s 20 Adventure Powersports and Adventure Marine stores, offering buyers exclusive financing…
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2026 market outlook: Protect cash, pick your moment, proactively plan ahead
Morgan Stanley certified financial planners Brad Stanek and Paulina Matel look at the 2026 economic landscape and share what dealers…
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BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident
The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4x4/6x6 — was the standout of…
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Flat track youth can now earn Mini Cup National Finals points at the Winter Throwdown
MotoAmerica will award 10 qualifying points toward the Mini Cup National Finals for youth competitors racing in this year's Winter…
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ZiiDMS adds new regional sales representative
Dealer management system provider ZiiDMS welcomes Jaime Williams to its team, where he will serve as a regional sales representative…
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AMA opens voting for 2025 AMA Racing Awards
Following another remarkable year of racing across the nation, the American Motorcyclist Association has announced the nominees for the 2025…
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Today’s hiring landscape: Hooking top talent
Industry recruiting expert Jan Plessner of Action Recruiting shares practical strategies for powersports dealers navigating today’s tightening labor market.
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Denago to reveal new Freelander 350FI 4X4 ATV at AIMExpo
Denago’s product range continues to scale, with several new machines on deck for 2026. The centerpiece is the Freelander 350FI,…
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Max Materne to share 90-day Dealership Turnaround Playbook at Accelerate 2026
At the 2026 Powersports Business Accelerate Conference, Materne will break down his journey in The Turnaround Project, a fast-paced breakout…
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How AI can help dealers work smarter, not harder
Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers…
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Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Triumph dealers set to host nationwide holiday party Dec. 13
The nationwide celebration is a coordinated holiday event designed to bring riders together for a festive experience at local Triumph…
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Piaggio Group rolls out 2026 models and milestone editions
Piaggio's 2026 lineup is a mix of new models, special editions and cosmetic updates, providing dealers with multiple ways to…
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NATDA, Bob Clements International team up to bring Dealer Boot Camp to Reno
Throughout the Boot Camp, five scheduled breaks will give dealership teams time to explore exhibitors on the Expo floor and…
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SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealership group keeps powersports passion alive in the Southwest
Brothers and lifelong enthusiasts Tanner and Trey Gearn turned a love for powersports into a four-dealership network spanning across New…
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