Dealers
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Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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Clawson Motorsports gifts dirt bike to young rider after theft
A California powersports dealership stepped in to help a young rider return to the track after his dirt bike was…
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RideNow Group reports improving Q4 margins as used unit sales rise
The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose…
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Yamaha Canada names 42 dealers to 2026 Elite Dealer program
The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital…
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Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
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Piaggio Group reports lower sales and profit in 2025
In North America, Piaggio reported a 34.7% share of the scooter market while continuing to expand motorcycle sales under its…
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MIC releases 2026 Motorcycle Statistical Annual
The Statistical Annual is widely used by OEMs, suppliers, and dealerships to better understand changes in motorcycle ownership trends, customer…
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Cycle Springs to undergo construction, modernize showroom, service center
The redevelopment will include demolishing the existing facilities and constructing a more modern and dynamic, customer-focused showroom and larger service…
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Yamaha to relocate U.S. headquarters to Georgia, sell California campus
In conjunction with the move, Yamaha will sell all fixed assets at its 25.1-acre Cypress campus, including land, offices, and…
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Tampa dealer shows you can go green without going electric
SpinWurkz Motorcycles is helping its riding community go green by working with a sustainability platform that makes environmental responsibility practical.
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Sheffield, Triumph extend multiyear retail financing partnership
The extension builds on a long-standing relationship that provides Triumph dealers and riders across the U.S. with Sheffield's retail financing…
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Ricart Automotive sells Farrow Harley-Davidson
Billed as "America's oldest Harley dealership," the store will be acquired by the Schipper family, an established multi-store Harley-Davidson operator…
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Coffey: We don’t have a demand problem; we have an on-ramp problem
Industry veteran Melissa Coffey looks at how a business model shift in powersports could help dealers attract a new generation…
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Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Oklahoma dealer earns Bar & Shield Award for customer experience, excellence
Diamondback Harley-Davidson received the 2025 Platinum Bar & Shield Award for exceptional service, a recognition given to the top five…
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NAEDA joins fight against California’s gas-powered SORE ban
The North American Equipment Dealers Association filed a brief that supports OPEI's opposition to the ban on gas-powered small, off-road…
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Denago Powersports launches dealer portal, outlines phased rollout
Denago Powersports has launched a new online Dealer Portal designed to streamline ordering, improve transparency and modernize its relationship with…
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COR Powersports Leech Lake 200 returns to Minnesota Feb. 28-March 1
The COR Powersports Leech Lake 200 snowmobile race returns to Leech Lake, Minnesota, bringing national cross-country competition back to the…
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Keeway America names Midwest regional sales manager
Keeway America has appointed Erik Lothian as Midwest regional sales manager, reinforcing the distributor’s investment in dealer development and field…
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Virginia Harley-Davidson dealerships to consolidate under new ownership
In a Feb. 21 report by WAVY’s John Eldridge, Hampton Roads Harley-Davidson and Southside Harley-Davidson announced they will combine operations…
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