News Enewsletter
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AMA Motorcycle Hall of Fame announces 2026 nominees
The AMA Motorcycle Hall of Fame Class of 2026 will be announced shortly after voting is closed, and the class…
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20/20 Custom Molded Plastics earns Yamaha Supplier Award
20/20 Custom Molded Plastics has received the 2026 Yamaha Supplier Award, marking the third time the Ohio-based manufacturer has earned…
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DX1 launches Smart Receiving feature for powersports dealerships
The company says the feature is designed to eliminate common receiving bottlenecks that often create inventory and accounting issues inside…
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Octane secures $350 million forward-flow agreement with Nuveen
Octane said proceeds from the transaction will help support continued growth across its lending platform.
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All Balls Racing returns as sponsor for Vintage Motorcycle Days
All Balls Racing will serve as a sponsor for both the VMD swap meet and racing programs, deepening its partnership…
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Polaris publishes 2025 Geared For Good report
Polaris' annual report highlights progress across product innovation, environmental stewardship, community impact, and employee development.
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South Carolina passes ‘Right to Race’ legislation protecting existing racetracks
South Carolina has become the fourth state to enact Right to Race legislation after Gov. Henry McMaster signed House Bill…
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KYMCO USA expands sales team to strengthen dealer support
KYMCO USA announced an expansion of its sales team, adding a returning industry veteran and promoting an existing employee as…
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Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles…
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NBC’s SMX coverage continues to hit viewership gains, milestones
The 2026 Supercross season was the most-streamed season on record, and also included two of the most-watched Supercross races ever…
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Former Wisconsin dealership looks to reopen following tragedies
The Wisconsin-based powersports dealership formerly known as Eagle Nation Cycles shut down in 2021 following a series of high-profile events
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Yamaha Motorsports earns three Hermes Creative Awards for website, digital tools
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications,…
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Traffic Log Pro adds AI communication tools to CRM platform
Traffic Log Pro announced the launch of new integrated artificial intelligence features within its CRM platform, expanding its dealer communication…
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West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin…
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The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas…
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Sherco reveals updated 2027 Enduro lineup
The updated Enduro MY27 range will begin arriving at European dealerships in early June and U.S. dealerships in July, according…
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Turn 14 hires Brenden Gill as Southwest territory sales manager
Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both…
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Staying competitive in the AI era: A retailer’s survival guide
Eleanor Hecks explains how AI can enhance the customer experience while making a small retailer’s operations smarter and more efficient.
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Segway pushes limits of off-road performance with new Super Villain
Powered by a 2.0T GDi four-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain SX20T is engineered to redefine high-performance…
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RideNow Group secures additional $35M in floorplan capacity
This floorplan increase is a timely accomplishment, the company says, as it anticipates it will support product availability at RideNow…
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