News Enewsletter
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Cardo launches PACKTALK-S, 4X-S integrated comm systems for Shoei Gen 3 helmets
The launch reflects a growing trend toward OEM-integrated accessories that enhance both performance and aesthetics.
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Kansas enacts Motorsports Venue Protection Act as Wisconsin veto highlights divide
Momentum for “Right-to-Race” legislation continued in Kansas while facing a setback in Wisconsin, underscoring a growing divide among states over…
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Carmichael crowned Holeshot King during Nashville Supercross weekend
Organizers said the Broadway activation underscored the sport’s growing crossover appeal and provided a high-impact promotional stage that blended motorsports…
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Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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Dillon clinches Pro title as Ski-Doo racers close Snocross season strong in Duluth
Ski-Doo racers capped the 2025–26 ISOC Snocross National season with a series of standout performances in Duluth, highlighted by a…
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California Appeals Court reverses verdict in Suzuki GSX-R brake failure case
According to the court’s decision, the trial court erred by excluding key evidence from the investigating officer, who reported that…
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Harley-Davidson launches new global brand platform RIDE
Harley-Davidson says its new RIDE initiative looks to set the stage and usher in a new era of Harley-Davidson, while…
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Cycle Springs breaks ground on new Clearwater facility, continues expansion under Dimmitt Group
The new facility, expected to open in 2027, will sit on a five-acre campus and feature a modern showroom along…
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MotoAmerica Superbike lands VICE TV broadcast deal for 2026 season
The deal represents a significant visibility boost for the series and its stakeholders, including OEMs, teams, and sponsors, as motorcycle…
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Drag Specialties hires new Southeast region sales rep
With several years of V-twin experience, Matthew Maldonado is joining Drag Specialties after serving as fixed operations manager at Harley-Davidson…
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MotoHunt rolls out April platform updates built around dealer feedback
MotoHunt says the updates span three key areas: appraisal and margin control; vintage unit valuation consistency; and front-line inventory quality.
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HISUN expands Charles Kim’s role to chief product and marketing officer
Kim will now oversee product architecture, pricing, positioning, and customer experience, while continuing to lead development of new vehicle platforms.
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CPD, YCF Motorcycles expand focus on entry-level segment
With the partnership now in place, CPD and YCF say they will focus on expanding dealer adoption and building brand…
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NPDA shakes up leadership ranks to support events, membership expansion
Due to expanding membership and growth of DealerConnect, NPDA is transitioning former membership and marketing director Tigra Tsujikawa to events…
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AFT to honor Raschke with tribute at Ventura Short Track
Progressive American Flat Track will honor the life of land-speed legend Chris Raschke at the Ventura Raceway in Ventura, California,…
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Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences,…
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CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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BRP, Ski-Doo announce return of Snow PASS Program
The grant initiative helps support grassroots organizations in preserving, renewing, and expanding the sport of snowmobiling.
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Torque Group expands ESC coverage to include larger lifts kits and oversized tires
Torque Group has announced a series of updates to its Extended Service Contract (ESC) program, expanding coverage parameters and introducing…
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Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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