News Enewsletter
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Motorcycle safety and advocacy leaders offer free e-bike course throughout May
In celebration of Bicycle Month, eBike eCourse will allow free access to its premium online eBike safety course — a…
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The Dealer Lab: Podcast on dealer disruption, automotive influence, and the future of fixed ops
In Episode 26 of The Dealer Lab podcast, host Max Materne welcomes Brendan Baker, editor-in-chief of Powersports Business, for a…
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Yamaha Financial Services spotlights Rocky Mountain Cycle Plaza
The Rocky Mountain Cycle Plaza dealership was highlighted for its more than 10-year relationship with Yamaha Financial Services and its…
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Motorcycle helmet maker Schuberth adds to its North American rep force
In addition to adding agency reps Register One Sales and The Xplor Group, Schuberth also named Hayter Industries as its…
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V20 Recruiting adds industry veteran Louis Dodaro
V20 Recruiting + Consulting has announced the addition of veteran recruiter Louis Dodaro as executive recruiter for the firm’s Powersports,…
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North Carolina dealership sells to Boston-based investor
Avalanche Motorsports in Washington, North Carolina, recently sold to Boston-area investor Brian Zimmerman. Viking Mergers & Acquisitions facilitated the transaction.
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Segway’s Dakar-inspired electric dirt bike set to hit dealerships in May
The Xaber 300 is Segway's newest electric offering, featuring a claimed top speed of 60 mph and three power modes…
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Moto Morini deploys AI sales agent to boost dealer leads
Moto Morini is leaning into artificial intelligence to strengthen its connection with U.S. consumers and dealers, announcing the rollout of…
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RRAF awards $600k to 21 OHV projects across the U.S.
Created in 2011, the Right Rider Access Fund is an organization that promotes the responsible use of off-highway vehicles and…
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KYMCO USA rolls out Downtown GT 350i scooter to dealers
KYMCO USA has introduced the Downtown GT 350i, a new middleweight scooter aimed at expanding opportunities for dealers targeting both…
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Kawasaki announces its 2027 MULE SX lineup
The MULE SX takes many of the same styling cues from its larger siblings in the MULE PRO line, but…
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Dealer Council chair weighs in on Harley’s struggles, recent reset
George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company…
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Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
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May is AMA ‘Take a Kid Dirt Biking’ month
AMA says its annual initiative, now in its fourth year, is aimed at getting kids to ride motorcycles and educating…
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Supercross: Hunter Lawrence wins in Denver, sets up title showdown
The win — Lawrence's fifth of the season — cuts Roczen’s advantage to a single point, setting up a winner-take-all…
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American Honda announces HRC Performance Shop pilot program
Three dealerships were selected to participate in the pilot program and will receive access to specialized HRC parts, components, and…
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EagleRider adds Indian Scout Sixty models to its premium fleet
The Indian Scout Sixty will be available May 15 at six EagleRider locations, including San Francisco, LA, Las Vegas, Denver,…
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MSF names LaCheryl E. Jones director of curriculum and training strategy
Jones joins MSF from the National Highway Traffic Safety Administration, where she served as a highway safety specialist overseeing motorcycle,…
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TecAssured appoints Autumn Dennis as new VP of sales
Dennis' background includes retail automotive, F&I, and enterprise SaaS, giving her a unique perspective on both the dealership and the…
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Husqvarna partners with Octane, Huntington to streamline OPE financing
The “Huntington Bank Powered by Octane” program enables Husqvarna OPE dealers to manage the full sales and financing process within…
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