News Enewsletter
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Keeway America expands dealer support with DX1, Lightspeed integration
After U.S. distribution agreements with Benelli and Benda, Keeway America's parts pricing is now live on Lightspeed and DX1 software…
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Spain beats out six other countries, wins Triumph’s global custom competition
Spain’s Tamarit Motorcycles, which custom-built a Scrambler 400 XC, was crowned the winner of Triumph Originals 2026, Triumph’s global custom…
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Yamaha YE-01 electric motocross concept to run at MXoN
Developed jointly with French electric motorcycle manufacturer Electric Motion SAS, the YE-01 combines Yamaha's YZ450F chassis technology and motocross racing…
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Turn 14 Distribution to headline UTV Takeover in Utah
Turn 14 also will have representatives available to meet with current and prospective dealers, discuss its dealer programs and support…
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AMA inducts Ducati racing legend Ferracci into Motorcycle Hall of Fame
Ducati is celebrating the induction of legendary racer and team owner Ferracci, whose Fast by Ferracci Ducati program helped establish…
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Meyer adds UTV accessories company Black River to powersports lineup
Meyer Distributing continues strengthening its powersports portfolio with the addition of Black River, which specializes in UTV glass windshields and…
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The Piano Man puts vintage motorcycle collection up for auction
Legendary singer-songwriter Billy Joel is putting his 70-plus collection of vintage motorcycles up for auction in November at Gooding Christie's…
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Zero Motorcycles marks 20th anniversary with limited SR/F
The 20th Anniversary SR/F will be limited to 20 motorcycles across North America and will be available through participating Zero…
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RideNow repositions financially after adopting FTC-compliant pricing
The Arizona-based publicly traded dealership group says the refinancing extends its debt maturity to 2031, allowing for more financial flexibility.
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Hush Cycles, P3 partner on connected motorcycle infotainment
The partnership offers a look at how connected infotainment technology developed for the automotive market could make its way into…
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CFMOTO sees 30% increase in motorcycle sales for first half 2026
CFMOTO reported that it sold almost 200,000 motorcycles in the first half of 2026, with overseas sales accounting for around…
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MotoAmerica reports major growth in 2026 broadcast, attendance and digital audiences
Series says broadcast viewership is up 540% through first eight events, while social following and track attendance also continue to…
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NAEDA, AED merger could strengthen voice for equipment dealers
Two major dealer associations plan to combine in 2027, creating a larger organization serving equipment dealers across North America.
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AMA, Backcountry Discovery Routes partner on adventure motorcycling advocacy
The organizations have signed an agreement focused on land access, rider education, route stewardship and community engagement.
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Titan International introduces new UTV tire line
The ITP Kinetic UTV tire line is an all-terrain line for larger UTVs, intended for a range of riding conditions,…
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Triumph expands TXP electric off-road lineup
The new TXP-20 and TXP-24 expand Triumph's OSET-powered electric motorcycle range to four models covering riders from age 3 through…
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Ski-Doo returns its free Avalanche Awareness seminars for the 18th year
For the 18th year, Ski-Doo is offering its free Avalanche Awareness seminars through its Responsible Rider program, with more than…
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TOPDON launches ONE Moto diagnostic tool for powersports
The new diagnostic platform covers more than 100 motorcycle and powersports brands and adds TOPDON's first marine diagnostic coverage.
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Segway adds auto-shift to MUXI Pro cargo e-bike
Segway has introduced the MUXI Pro, an updated version of its short-tail utility e-bike, with a new electronic drivetrain, front…
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EDS strengthens sales leadership with two executive promotions
Endurance Dealer Services announced two internal promotions: Eric Gilliam to senior vice president of sales and Eric Radford to vice…
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