News Enewsletter
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Motorcycle industry unites on Capitol Hill for 2025 Ride to Work Day
The event marks a growing collaboration between the AMA, MIC, and federal leaders to ensure that motorcycles — and those…
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Polaris sweeps UTV podium with 1-2-3 finish at the Baja 500
In addition to extending his winning streak to seven consecutive victories, Brock Heger's journey to professional racing was a featured…
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Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
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NATDA expands Trailergard partnership, offering dealers new profit opportunities
The North American Trailer Dealers Association (NATDA) has announced an expanded partnership with Trailergard, offering new revenue-generating opportunities for both…
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Honda impresses with two first-place finishes at the Baja 500
Honda finished first in both two- and four-wheel races, as both its CRF450X and Talon 1000R took home first place…
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KTM releases limited and ultra-limited edition 450 Rally Replica
The 2026 450 Rally Replica will be limited to 150 units, while the ultra-exclusive Sanders edition, made in honor of…
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Ohio city council approves Harley dealer for one-day tattoo fundraiser
Rock-N-Roll City H-D is featuring tattoo artists from 252 Tattoo for the event. Ten percent of all profits will be…
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MotoAmerica adds Adventure Bike Experience to Virginia round, targeting growing ADV segment
MotoAmerica is already a major draw for motorcycle enthusiasts, and this ADV addition provides dealers and OEMs with another compelling…
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Power Hour: When real estate meets powersports
A New Jersey powersports dealer and a real estate developer collaborate to build a mixed-use luxury apartment complex that sits…
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Equip Expo to debut Backyard Blend bourbon at event in October
Two hundred thirty-two bottles will be made of Equip Reserve 42: Backyard Blend. Attendees can sample it at the Louisville…
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NPDA and Powersports Rep Association join forces to strengthen industry
In a move aimed at boosting the powersports industry, the National Powersports Dealer Association (NPDA) and the Powersports Rep Association…
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Tennessee dealership hosts benefit ride to support Kentucky tornado survivors
Communities across East Tennessee came together Saturday, June 7, to support tornado survivors in London and Somerset, Kentucky, with a…
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Milwaukee distillery relocates to Harley-Davidson headquarters
Central Standard Craft Distillery purchased a 73,000-square-foot space at the historic Harley-Davidson campus in Milwaukee and is expected to open…
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Webinar Alert: How AI solves real-world dealership challenges
AI is transforming the dealership landscape, streamlining customer interactions and automating routine tasks. Dealer Spike is inviting dealers to explore how they…
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PSB’s Accelerate Conference comes to Florida in January
The 2026 PSB Accelerate Conference, an exclusive event for powersports professionals, will be held in Lake Buena Vista, Florida, Jan.…
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Talent Cup returns to action as Road America welcomes MotoAmerica
Talent Cup will race for the first time at 'America’s National Park of Speed' as Road America awaits Superbike and…
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Motorcycles for the police: BMW wins over the California Highway Patrol
To commemorate its 50th anniversary, BMW North America is telling 50 stories highlighting the company's success, like its involvement in…
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E-motorcycle OEM offers AI-connected experiences
Damon's software-as-a-service platform lets motorcycle OEMs and fleet operators deploy advanced rider intelligence and connected services without years of development.
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Octane earns FICO Decision Award, expands credit access with FICO Auto Score 10
Fintech company Octane uses FICO Auto Score 10 to help grow originations by 36% and expand credit access in the…
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Suzuki Marine promotes two execs to VP roles
Suzuki Marine USA has promoted Brandon Cerka to vice president of sales and marketing and Jacob Ewing to vice president…
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