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Energica enters liquidation bankruptcy after 10 years of business
Energica has introduced four technological platforms to the market and has served as the exclusive manufacturer of the fourth MotoGP…
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Brembo acquires Öhlins for $405 million
This deal marks the largest acquisition in Brembo’s history and further strengthens the group’s brand portfolio.
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Howard Kelly returns to S&S Cycle
Kelly returns to the company as the senior director of Marketing after working in the commercial construction industry the last…
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Massimo unveils new UTV for winter
This new T-Boss UTV features a cab enclosure made with durable tempered glass, providing a comfortable environment for all outdoor…
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Rider reviews 2025 Yamaha YZF-R9
The new supersport is built around Yamaha’s 3-cylinder CP3 powerplant and will retail for $12,499.
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Vista Outdoor splits in two for $3.4 billion sale
Vista is to sell the Revelyst division to SVP for $1.125 billion and CSG has agreed to purchase The Kinetic…
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Honda hosts 1,700 students to promote U.S. manufacturing careers
MFG Day 2024 was officially held on Friday, Oct. 4, but the company began welcoming students to several plants in…
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Polaris donates vehicles and supplies to Hurricane Helene relief efforts
Polaris has sent five RANGER XD 1500 vehicles to expand the Salvation Army's Rescue and Relief Fleet, and more than…
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MRAA launches Service Advisor Certification Program
This online training package covers critical areas like effective communication, customer retention strategies, time management and organization, conflict resolution, and…
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Triumph reveals 2025 Trident 660 with upgraded suspension
The Trident 660 now features Optimized Cornering ABS and Traction Control, Triumph Shift Assist, and Cruise Control included as standard,…
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