News Enewsletter
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Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the…
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The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
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MIC’s VP of communications appointed to U.S. Motorcyclist Advisory Council
In her role, Andria Yu will help provide recommendations to the Secretary of Transportation and other administrations on transportation issues…
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The 17th One Moto Show is in the books
Events like The One Moto Show in Portland, Oregon, offer a reminder of the creativity and passion that continue to…
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Rever’s Million Mile Challenge returns to fight pediatric brain tumors
The Million Mile Challenge invites riders across the country to track their miles in the Rever app to support pediatric…
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FTC crackdown coming for powersports dealers, advisers warn
On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers…
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Indian Motorcycle of Racine could soon be looking for a new home
The building currently occupied by Indian Motorcycle of Racine is on the market for $995,000, and the business, while still…
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Snowmobile sales stabilize in North America as aging rider base remains biggest challenge
The latest figures from the International Snowmobile Manufacturers Association (ISMA) show worldwide new snowmobile sales reached 93,789 units in 2026,…
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Sure-Seal continues to grow its reach with new partnership
The Brandel-Stephens partnership is the company's third in the last several months, as it continues to grow its customer and…
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Kubota names Kowalski vice president of information technology
Kowalski joins Kubota with extensive experience leading enterprise technology initiatives at several Fortune 500 companies.
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Car Wars-Revvable collaboration connects conversations directly to deal pipeline
Car Wars, a company that provides phone solutions for dealerships, will now be integrated into Revvable's dealer management software.
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Arctic adds 28-year powersports veteran to team, strengthens sales leadership
As director of sales, Avi Laub will lead Arctic Cat’s U.S. sales organization, focusing on strengthening dealer partnerships, expanding the…
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Beachman reveals new Aviator lineup with up to 125 miles of electric range
The new Aviator is offered as a Class 2 e-bike, a light motorcycle and, later this fall, a premium 125cc-equivalent…
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Segway expands Middle East footprint with first GCC flagship store
The launch is part of the company's broader expansion strategy in the Gulf, where demand for off-road vehicles continues to…
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From family-owned to director of Young Powersports
Rad Gladfelder, director of powersports for Utah-based Young Powersports, shares insights on how he is helping oversee one of the…
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Bridging the gap: Making seller financing work for you
Morgan Stanley financial adviser Paulina Matel walks through succession planning in today's powersports landscape and how principals should navigate the…
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SEMA expands Battle of the Builders with first-ever motorcycle competition
Custom motorcycle builders will have their own spotlight at this year’s SEMA Show, as the Specialty Equipment Market Association has…
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Vendor spots at 2026 VMD swap meet sell out
This is the third year in a row that the VMD swap meet has sold out, as the annual event…
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Used Bikes Direct named title sponsor of inaugural Moto-Texas Superbike Challenge
Riders from across the country will compete for a share of a $25,000 purse during double-header sprint races throughout the…
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Kawasaki appoints new president to lead North American operations
Eiko Kirino, a 30-year veteran of the company, will take over as president, replacing Naoki Kawaguchi, who leaves his tenure…
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