News Enewsletter
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A week of special events highlight AMA Amateur National Motocross Championship
At the Amateur Motocross National Championship, fans will have the opportunity to enjoy a week filled with activities, entertainment and…
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INTERMOT secures support from more than 50 brands ahead of 2027 trade show
Scheduled for Feb. 19-21, 2027, in Cologne, Germany, INTERMOT is positioning itself early in the buying season, allowing dealers to…
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Performance Brokerage Services promotes leaders in H-D, powersports division
Performance Brokerage Services has promoted two members of its Harley-Davidson & Powersports Division, elevating Juan Pardo to managing partner and…
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Northwood University expands automotive, motorsports education with new academic facility
Construction timing for the new facility was not announced. The project is part of Northwood University's $100 million "When We…
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Denago invites its dealers to NPDA DealerConnect
Denago is reaching out to its dealer network to encourage attendance to this year's NPDA DealerConnect, taking place Sept. 20-21…
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Hawg’s transitions from traditional powersports to electric golf cart sales
It was six years ago when Billy Campbell, owner of Hawg’s Powersports, decided to turn his scooter and ATV shop…
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Ducati hires Fabrizio Cazzoli to take charge of its global dealer network
The appointment signals continuity in Ducati's commercial and retail strategy, with an executive who has extensive experience working directly with…
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Piaggio releases 2026 first-half and second-quarter financial results
Piaggio reported that both net sales and net income increased during the first half of 2026 compared to last year,…
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Volara launches E-Garage network following Arcimoto asset acquisition
Volara Motorsports Group has acquired the assets of the bankrupt three-wheeler manufacturer Arcimoto and is launching a new nationwide electric-vehicle…
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Harley-Davidson front and center at 86th Sturgis Motorcycle Rally
While at the 10-day Sturgis Motorcycle Rally, Harley-Davidson will make the debut of the Deadwood motorcycle, hold demo rides, bike…
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Element Three expands dealer network analytics with Sextant acquisition
Element Three said the acquisition addresses a longstanding disconnect between marketing initiatives and dealer performance management.
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Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all Harley-Davidson dealership locations in the U.S. and…
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Lightspeed launches integrated RevPay payments platform for dealerships
The Salt Lake City-based dealership software provider announced the launch of Lightspeed RevPay, a payments solution that combines payment processing,…
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Biketoberfest motorcycle rally returns to Daytona Beach for its 34th year
Biker events, scenic rides, racing, live music, and the industry’s top vendors will all be on hand at the 34th…
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Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
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Meyer Distributing adds Salts Gone corrosion protection products to lineup
Meyer Distributing has expanded its offerings through a new distribution partnership with Salts Gone, a manufacturer of corrosion removal and…
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America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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MOGO Parts seeks U.S. partner to expand distribution
Canadian aftermarket supplier MOGO Parts announced July 22 that it is seeking a U.S.-based strategic partner or acquirer as it…
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Rekluse clutch kits highlight new July aftermarket products
Powersports Business' Hot Products for July include replacement clutch kits from Rekluse, V-Loc carrier systems from SW-Motech, and several new…
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Dealer Spike’s new dealer commitment promises more leads, faster support
Built on dealer feedback, the new Dealer Spike commits to 24-hour support resolution, 99.97% uptime, and guarantees a minimum 30%…
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