MotoAmerica reports major growth in 2026 broadcast, attendance and digital audiences
MotoAmerica is reporting significant year-over-year growth across broadcast viewership, attendance and digital media during its 2026 season, as the motorcycle road racing series expands its distribution through new media partnerships.
Through the first eight events of the 2026 season, MotoAmerica says that total broadcast viewership increased 5.4 times compared with the same period in 2025, representing a 540% increase.
The growth comes as MotoAmerica has expanded its distribution through Samsung TV Plus and VICE TV, while making live coverage of all seven MotoAmerica classes available across non-native broadcast platforms for the first time.
Samsung TV Plus, which the series says has more than 110 million active monthly users, carries live MotoAmerica racing on Samsung TV Network and hosts MotoAmericaTV, a dedicated 24/7 FAST channel.
MotoAmerica’s distribution has also expanded beyond the United States into Canada, Australia, New Zealand, Latin America and other international markets.
The series’ partnership with VICE TV provides 20 live race premieres of the Quad Lock Superbike Championship. Digital audiences have grown alongside the expansion of broadcasting. MotoAmerica said its social and digital following has surpassed 5.6 million, up from 3.9 million at the beginning of 2025.
Track attendance has also increased for six consecutive years, according to MotoAmerica. The series projects total 2026 attendance will surpass 290,000.
MotoAmerica has also received exposure outside traditional motorcycle racing through the six-part “Hooligans: The ARCH Racing Project” docuseries, which features actor and motorcycle enthusiast Keanu Reeves and follows the ARCH Motorcycle racing project.
“Our broadcast performance in 2026 shows there is a strong appetite for motorcycle road racing when fans have easy access to the racing,” says Chuck Aksland, chief operating officer of MotoAmerica. “Our partnerships with Samsung TV Plus and VICE TV have expanded our reach significantly, putting MotoAmerica in front of millions of motorsports fans while also introducing our racing to a new audience.”
MotoAmerica said the 2026 growth provides momentum heading into 2027, which will mark the second year of its partnership with Samsung.
