Top Stories
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CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes
CFMOTO is making a statement within the 64-inch turbo sport class with its newest Z10 release, which features 154 hp,…
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Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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Honda remembers Ray Blank and his industry-shaping leadership
Blank served as senior vice president for nearly 30 years and helped guide Honda and its motorcycle division during an…
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Yamaha’s AI-powered concept bike earns Red Dot design award
MOTOROiD: Λ remains a concept model, but Yamaha says the project serves as a platform for exploring future technologies and…
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Helmet House signs on as distribution partner with FXR Racing
Distributor Helmet House and powersports apparel brand FXR Racing announced a long-term distribution partnership for the U.S. market.
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KTM refreshes enduro range for 2027 model year
The 2027 enduro lineup features bikes across both two- and four-stroke models that receive graphic updates and refined engine packages.
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Multiple arrests, firearms seized during Hells Angels ‘Southrun’ in San Diego
More than two dozen arrests were made and multiple firearms were seized during a Hells Angels motorcycle club gathering in…
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Tread Lightly Canada launches national stewardship initiative
The initiative aims to promote responsible outdoor recreation through education, stewardship, partnerships, and sustainable trail advocacy.
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Cardo enters smart helmet segment with integrated off-road lid
The Venture is designed for motocross, trail riding and other off-road applications, integrating Cardo's Dynamic Mesh Communication (DMC) technology directly…
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Yamaha to host adventure ride through Payette National Forest
The inaugural Ténéré Trek adventure ride brings Yamaha ADV bike owners together for scenic rides, community experiences, and demo opportunities.
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AMSOIL refreshes motorcycle oil line with new 100% synthetic formula
The new oil replaces AMSOIL's Synthetic Metric Motorcycle Oil and is formulated for four-stroke street, adventure, touring, and racing motorcycles.
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Miklofsky: How to market without a big budget
Business consultant Alan Miklofsky suggests different and creative marketing strategies for businesses operating on a tight budget.
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Ducati drops motocross-inspired Desmo250 MX
The Desmo250 MX, powered by its 249 cc desmodromic engine, is capable of reaching 15,000 rpm, with traction control and…
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Polaris adds Sealed Air CEO Dustin Semach to board of directors
Semach currently serves as president and CEO of Sealed Air Corp., a global packaging solutions company known for brands such…
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ATVs return to Erzbergrodeo as Segway takes global stage
ATVs had been absent from Erzbergrodeo since 2018, making Segway's effort a notable milestone for the category and a high-profile…
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Suzuki’s Roczen converts MX fans into adventure riders
Suzuki said the strong turnout and positive response reinforce the company’s commitment to rider-engagement events that connect customers with both…
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Parts, Drag add new dual sales rep for South Central region
As a dual sales representative for the South Central region, Dan Marino's territory will include Louisiana and Florida.
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Octane sells $340M loan portfolio to Bayview Asset Management
With this transaction, Octane continues to diversify its broad base of institutional capital partners. This is the its sixth whole loan…
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SEMA, ORBA-backed bill seeks to protect motorized access on federal lands
Legislation supported by the Specialty Equipment Market Association (SEMA) and the Off-Road Business Association (ORBA) has been introduced in the…
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Volara Motorsports acquires e-mobility manufacturer Monday Motorbikes
The acquisition is Volara's first move into the electric two-wheel segment, complementing its existing portfolio of automotive, motorsports, and off-road…
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