Top Stories
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New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Meyer adds Lokithor LPS Series LiFePO4 starting batteries
The LPS Series is designed for motorcycles, ATVs, UTVs, snowmobiles and personal watercraft, combining lithium iron phosphate technology with starting…
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Harley-Davidson, AFT legend Mees offer fans unique race-day experience
American Flat Track fans can make the journey to the legendary Springfield Mile via Route 66 on Sept. 5 as…
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Axtion Factory launches youth apparel brand with Plessinger, Tomac and Hodges
San Diego-based Axtion Factory Corp. has launched its children’s apparel line with official collaborations featuring Supercross and Pro Motocross champion…
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Bobcat taps NFL running back Raheem Mostert for new landscaping campaign
Drawing on his first job in landscaping, NFL running back Raheem Mostert is partnering with Bobcat to promote the OEM's…
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Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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Yamaha, Ducati step up support for 2026 Motorcycle Hall of Fame Ceremony
Yamaha Motor Corporation and Ducati North America will support the 2026 AMA Motorcycle Hall of Fame Induction Ceremony, with Yamaha…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Octane makes two key appointments to sales leadership team
Octane has appointed David Carlsen and Steve Daum to senior vice presidents positions to drive growth and seamless partner experience.
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Torc1 Racing relaunches under Dirtbag Brands with dealer-first strategy
A key component of the relaunch is Torc1's grassroots Rider Support Program, which is designed to connect supported riders with…
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101 Bikes releases motocross-inspired Factory Edition e-bike
The factory-inspired e-bikes are designed and developed with motocross legend Jeremy McGrath and draw from decades of motocross and SoCal…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Norton Manx R wins 2026 International Design Excellence Award
The Manx R takes a deliberately minimalist approach to superbike styling, emphasizing clean surfaces, exposed mechanical components and restrained proportions…
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Full Throttle National Rally picking up where Sturgis left off
On the heels of the Sturgis Motorcycle Rally, Full Throttle Saloon, America's largest biker bar, will be hosting Full Throttle…
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SEMA names Brian Pagel chief revenue officer
Pagel joins SEMA after serving as executive vice president at Emerald, where he led business development efforts involving strategic association…
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Powersports mechanic moves business into new building, expands services
Maintenance and repair shop Preferred Powersports is expanding its operations and moving into a former industrial space in Norway, Michigan.
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MarineMax agrees to $1.5B all-cash sale
MarineMax and Safe Harbor Marinas announced that they have entered into a definitive agreement, under which Safe Harbor will acquire…
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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