Top Stories
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Souhegan Valley Motorsports owner joins New Hampshire community college board
The Mullins have been particularly active in supporting students interested in careers in the powersports industry.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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AppOne-DX1 team up to help dealers streamline financing experience
The companies say the partnership supports dealers by creating a more connected workflow from vehicle selection through financing.
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Meyer Distributing adds Carlstar specialty tires and wheels
Meyer Distributing has added The Carlstar Group to its product lineup through a new distribution partnership, expanding access to specialty…
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Beachman secures $600K in federal funding to tap into European market
The funding supports Beachman's expansion into Europe, as the company works to reduce its reliance on the North American market…
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Déjà Vu, Part 2: Winning the e-moto generation
Industry veteran Jan Plessner looks at the e-moto craze and how dealers can harness its popularity to generate lifelong two-wheel…
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Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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Kubota brings autosteer technology to UTVs and compact equipment
The technology, previously available primarily on larger agricultural equipment, is now being offered for select Kubota compact and utility tractors,…
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Turn 14 Distribution to exhibit off-road brands at Sand Sports Super Show
The powersports aftermarket distributor will showcase products from Nacho Offroad Lighting, Hawk Performance, Dynojet, and others serving the off-road market.
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KLIM launches nine-part ‘Perfect Winter’ snowmobile video series
KLIM is putting the spotlight on snowmobile adventure and the riders who pursue it with the launch of “Perfect Winter,”…
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UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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Moto Guzzi opens new manufacturing facility, museum as the OEM celebrates 105 years.
Italian motorcycle manufacturer Moto Guzzi is celebrating its 105th anniversary with the grand opening of a completely redeveloped factory and…
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Zero Motorcycles to introduce Level 3 DC fast charging in 2027
The company notes that the charging hardware is planned not only for future models but also as an accessory for…
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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FIM North America announces roster for 2026 Intercontinental Games
Following the inaugural Intercontinental Games in 2024, FIM North America will again field teams in circuit racing competition, while also…
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SMX League goes down under to tap top talent in Australia, New Zealand
Partnering with the Australian-based AUSX Supercross Championship, the SMX League is launching SMX Next Australia, an SMX minor league for…
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YMFC shines spotlight on boat dealer VForce Marine
Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat…
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Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and ’70s, is making…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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