Top Stories
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Hope is not a strategy: How powersports dealers can exit on their terms
Financial advisers Paulina Matel and Brad Stanek developed a practical checklist for dealership owners on what to do before they…
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Segway, McCleerey taking Super Villain from the desert to the rocks
Through a partnership with Mark McCleerey and Turn’d Up Racing, the Segway Super Villain will enter the KOH 4900 Class…
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Yamaha Motor Finance sues MOMS over alleged inventory financing default
Yamaha alleges that MOMS breached the agreement through what the complaint describes as failures to make timely payments on sold…
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Triumph takes home its first-ever MX2 World Championship
Triumph secured its first FIM World Championship title, an achievement that comes just three years after entering motocross.
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Two side-by-sides remain missing after Canadian powersports dealership break-in
Police said the suspect or suspects arrived at the dealership around 5 a.m., cut the lock on a gate leading…
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Modus names Kristen Mauricio senior brand manager
DSP Solutions taps marketing veteran to lead strategy and growth for its premium audio brand serving automotive, powersports and marine…
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Coffey: September called, it wants its customers back
Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month…
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Aston Martin drops its first-ever road-legal motorcycle
In partnership with Brough Superior, the manufacturer dubbed the “Rolls-Royce of motorcycles," Aston Martin has released the AMB 002, the…
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Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market…
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New Haven police win Harley-Davidson in 9/11 tribute drawing
According to the New Haven Register, the department received the 2026 Harley-Davidson on Sept. 14 after being selected by America’s…
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Ski-Doo Snow PASS Program awards funding to trails, access projects
Since its launch, the program has contributed more than CA$1.5 million to hundreds of community-led projects that help secure the…
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Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
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Polaris releases new military snowmobile to add to its over-snow lineup
Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 Crossover, joining the OEM's…
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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Century-plus-old dealer remains a force in New England powersports market
Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop dealership…
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Yamaha updates the WR450F, its ‘ultimate enduro machine’
Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both…
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