Top Stories
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Ducati unveils 10 exclusive bikes to celebrate 100-year history
Ten significant moments in Ducati’s 100-year history have inspired the OEM to design 10 unique bikes, produced in a numbered…
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NPA launches ‘RV Summer Spectacular’ with dealer incentives
National Powersport Auctions (NPA) is rolling out a month-long promotion aimed at helping RV dealers replenish pre-owned inventory during one…
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RideNow Group expects addition to the Russell indexes
The Russell indexes rank eligible U.S. companies by total market capitalization, allowing investors to track the performance of distinct market…
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NPDA webinar to examine insurance market challenges for powersports dealers
Presenters will discuss ways dealerships can position their businesses to achieve more favorable insurance outcomes while managing risk.
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Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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Honda’s redesigned CRF450 models headline 2027 off-road rollout
Honda’s 2027 off-road announcement is highlighted by its most comprehensive update to the CRF450R in a decade.
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Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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BRP posts strong results in Q1, but North American retail sales dip
While the quarter exceeded expectations, tariffs remain a significant concern for the manufacturer. BRP revised its fiscal 2027 outlook to…
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Yamaha Motor Finance completes $400 million securitization to support dealer inventory
The company says the deal also represents the first dealer floorplan ABS transaction containing powersports and marine receivables since 2015.
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Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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U.S. Triumph dealers battle for global spotlight in ‘Triumph Originals’ contest
The United States competition will feature custom builds from Moto Julia in New Orleans and Triumph Columbia River in Portland,…
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Plessner: The invisible competitive advantage
Recruiter and industry veteran Jan Plessner shares her thoughts on this shared trait hiring managers should look for in potential…
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Lightfighter announces California track day demo tour
The California-based company says the track-focused demo program will give riders hands-on experience with the pre-production Lightfighter V3-RS Supersport and…
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Williams Grove Half-Mile American Flat Track event rescheduled
The May 23 Williams Grove Half-Mile flat track race, sponsored by Appalachian Harley-Davidson, was rescheduled for Saturday, July 11, due…
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S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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Yamaha Outdoor Access Initiative Q1 grant recipients announced
Each quarter, Yamaha awards grants to organizations focused on improving, expanding, and maintaining safe, responsible access for ORV recreation.
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Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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AMA Motorcycle Hall of Fame announces 2026 nominees
The AMA Motorcycle Hall of Fame Class of 2026 will be announced shortly after voting is closed, and the class…
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