Latest News
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The StaffJuly 16, 2025
Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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The StaffJuly 16, 2025
Kubota donates $100K towards Texas flood recovery
Kubota says the donations will be directed to the Kerr County Flood Relief Fund to help provide relief to those…
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The StaffJuly 16, 2025
Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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The StaffJuly 16, 2025
Stark Future surges ahead in global powersports market
Founded just six years ago, Stark posted €47 million in Q2 2025 revenue (approx. $51 million USD), more than doubling…
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The StaffJuly 16, 2025
Triumph unveils 2026 TF 250-X upgrades
Key updates include a redesigned airbox and silencer to boost airflow and meet FIM/AMA sound regulations, paired with improved engine…
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The StaffJuly 16, 2025
S&S Cycle debuts Vintage Tour in Japan
In response to the incredible excitement over S&S Cycle's 2025 Vintage Tour in the U.S., S&S is launching an overseas…
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The StaffJuly 15, 2025
Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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The StaffJuly 15, 2025
Wheelsports closes after 48 years; KTM, Husqvarna franchise sold to Lancaster Sport Cycles
Founded in 1977 by brothers Wally and Craig Wilson as a Husqvarna-only dealership in Pataskala, Ohio, Wheelsports grew alongside the…
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The StaffJuly 15, 2025
Taiga’s mobile app update adds new controls, safety features
Taiga's new mobile app features allow its snowmobile and PWC owners to set and save performance profiles tailored to different…
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The StaffJuly 15, 2025
Powersports entrepreneur Curtis Leaverton passes in tragic accident
Leaverton passed away on July 12 in a freak accident near his home while on a morning bicycle ride while…
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The StaffJuly 15, 2025
2025 AMA Vintage Motorcycle Days to host largest swap meet in event history
After a complete sell-out in 2024, the AMA has added even more vendor space for this year’s swap meet —…
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The StaffJuly 15, 2025
MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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The StaffJuly 10, 2025
Honda brings innovation to the delivery service industry
Honda's eQuad is an electric-powered micromobility delivery vehicle aimed at helping the delivery service industry run faster and more efficiently.
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The StaffJuly 10, 2025
NPA appoints James Teel as general operations manager in Sacramento
Industry veteran Teel brings multi-segment experience and passion for powersports to his leadership role with NPA.
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The StaffJuly 10, 2025
Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
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The StaffJuly 10, 2025
Colorado dealership announces huge Polaris clearance event
Sun Powersports, located in Thornton, Colorado, will hold a Polaris Factory Authorized Clearance event, featuring savings on 2024 Polaris ATVs…
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The StaffJuly 10, 2025
Suzuki named Marque of the Year for AMA Vintage Motorcycle Days
As a partner with AMA for this year's VMD, Suzuki will be on site with a historic bike display and…
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The StaffJuly 9, 2025
Triumph’s new Scrambler 400 XC hits global market beginning September
Triump Motorcycles' new Scrambler 400 XC will offer more off-road capability to the Scrambler’s already established rugged style.
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The StaffJuly 9, 2025
PSB opens nominations for 2025 Honors Awards
Powersports Business magazine is once again shining a spotlight on outstanding performance across the industry with three major award programs…
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The StaffJuly 9, 2025
Milwaukee and West Bend H-D gear up for 2025 Homecoming Rally under new ownership
This year’s festivities kick off July 10 and mark the first Homecoming Rally for both store's new ownership under Scott…
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