Latest News
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MIC acquires MotorcycleIndustryJobs.com to expand powersports workforce reach
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time…
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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Triumph reveals new Moto2 race engine for 2027
The new powerplant will deliver an approximately 6% increase in peak power compared with the current 765cc race engine.
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CFMOTO reveals Ibex 950 ADV with 112 hp for $12,499
CFMOTO is expanding its adventure motorcycle lineup for 2027 with the new Ibex 950, adding a larger-displacement option above the…
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Honda Pioneer 700, Pioneer 520 UTVs return with versatile utility for 2027
Honda is bringing back two of its utility workhorses for 2027 with the Pioneer 700 and Pioneer 520, providing multi-purpose…
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El Paso, Texas dealer’s daughter sets another motorcycle world record
Tracy McIntyre, and his daughter, Ashley, completed a motorcycle ride from the Atlantic Ocean to the Pacific Ocean in a…
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RideNow Group reports higher same-store sales, adjusted EBITDA in Q2
RideNow sold 16,626 units during the quarter, a 2.9% decline from the same period last year. New retail unit sales…
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Bimota returns to U.S. with five limited-production motorcycles
After more than a decade away from the U.S. market, Italian motorcycle manufacturer Bimota is returning with a limited-production lineup…
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Royal Enfield, Vintage Rides bring guided motorcycle tours to Sturgis, North America
Vintage Rides will offer rentals of Royal Enfield motorcycles from its Black Hills-based North American fleet, allowing riders to explore…
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Segway expands aftermarket offerings with DRT Motorsports partnership
The collaboration brings DRT’s off-road accessory lineup to the Super Villain platform, giving owners new options for protection, utility and…
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Indian Chief Vintage Sturgis SD Edition unveiled at 86th annual rally
The new Indian Chief Vintage Sturgis SD Edition celebrates Indian’s place in the rally’s history with special paint and badging…
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Honda opens online qualification for 3rd annual National Technician Contest
The event determines top technicians from Honda dealerships nationwide, with winners joining former national champions to compete at the Honda…
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Republic Powersports acquires Kent Powersports dealership group in Central Texas
The transaction was announced Aug. 5 and marks the launch of Republic Powersports, a new dealership group led by industry…
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Beta USA reports 19.5% sales growth through the first seven months
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer…
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Yamaha Motor Canada appoints new director of marine business division
Megan brings 10 years of experience with Yamaha Motor Corporation, USA, to the position. Most recently, he served as pro…
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MotoHunt adds new upgrades to help dealers better manage inventory
The new updates are centered on giving dealers a real-time read on inventory health with new analytics, aging, and reporting…
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Evolution Powersports makes two key leadership moves
EVP recently announced it is promoting sales manager John Galvin to marketing manager, and hiring Todd Hinrichs, who will take…
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Family operation is Canada’s go-to stop
Linda Reinhart is the owner and operator of Zdeno Cycle, a motorcycle parts and services store that has been in…
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Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships
Powered by a 554cc parallel-twin that makes a claimed 61hp, and with an MSRP of $5,999, the Benelli Tornado 550…
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Norton unveils new global dealership retail concept with Foster + Partners
According to Norton, the concept can be adapted to dealerships with as little as 50 square meters (538 sq.ft.) of…
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