Latest News
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RideNow Group reports higher same-store sales, adjusted EBITDA in Q2
RideNow sold 16,626 units during the quarter, a 2.9% decline from the same period last year. New retail unit sales…
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Bimota returns to U.S. with five limited-production motorcycles
After more than a decade away from the U.S. market, Italian motorcycle manufacturer Bimota is returning with a limited-production lineup…
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Royal Enfield, Vintage Rides bring guided motorcycle tours to Sturgis, North America
Vintage Rides will offer rentals of Royal Enfield motorcycles from its Black Hills-based North American fleet, allowing riders to explore…
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Segway expands aftermarket offerings with DRT Motorsports partnership
The collaboration brings DRT’s off-road accessory lineup to the Super Villain platform, giving owners new options for protection, utility and…
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Indian Chief Vintage Sturgis SD Edition unveiled at 86th annual rally
The new Indian Chief Vintage Sturgis SD Edition celebrates Indian’s place in the rally’s history with special paint and badging…
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Honda opens online qualification for 3rd annual National Technician Contest
The event determines top technicians from Honda dealerships nationwide, with winners joining former national champions to compete at the Honda…
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Republic Powersports acquires Kent Powersports dealership group in Central Texas
The transaction was announced Aug. 5 and marks the launch of Republic Powersports, a new dealership group led by industry…
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Beta USA reports 19.5% sales growth through the first seven months
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer…
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Yamaha Motor Canada appoints new director of marine business division
Megan brings 10 years of experience with Yamaha Motor Corporation, USA, to the position. Most recently, he served as pro…
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MotoHunt adds new upgrades to help dealers better manage inventory
The new updates are centered on giving dealers a real-time read on inventory health with new analytics, aging, and reporting…
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Evolution Powersports makes two key leadership moves
EVP recently announced it is promoting sales manager John Galvin to marketing manager, and hiring Todd Hinrichs, who will take…
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Family operation is Canada’s go-to stop
Linda Reinhart is the owner and operator of Zdeno Cycle, a motorcycle parts and services store that has been in…
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Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships
Powered by a 554cc parallel-twin that makes a claimed 61hp, and with an MSRP of $5,999, the Benelli Tornado 550…
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Norton unveils new global dealership retail concept with Foster + Partners
According to Norton, the concept can be adapted to dealerships with as little as 50 square meters (538 sq.ft.) of…
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Stark Future in the black as first-half revenues jump 46%
The electric bike manufacturer reported revenue of 86 million euros ($99.16 million) for the first half of 2026, up 46%…
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Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for…
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KYMCO USA sponsors Amerivespa 2026, donates Like 150i scooter for raffle
For KYMCO, the sponsorship is part of a broader effort to strengthen brand visibility among scooter enthusiasts while supporting its…
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KTM Junior Supercross returns to SMX World Championship Final
Through KTM Junior Supercross, inspiring riders will have a chance to participate at the 2026 SuperMotocross World Championship Final on…
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Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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Honda introduces new Amazon storefront for power equipment products
The Amazon storefront expands customer access to Honda's power equipment products and will enhance the online user experience, the company…
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