Latest News
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Patrick Industries reports powersports revenue jump in Q3
Supplier's powersports business generated $128 million in third-quarter revenue, driven by utility vehicle demand and increased sales of cab enclosures…
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Schuberth appoints Mirko Nagler to lead motorcycle business unit
Former NEXX Helmets executive brings more than 20 years of motorcycle industry experience to role focused on international growth.
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Massimo reveals Warrior 1500XD and Sentinel 1500 HVAC Crew at SEMA
New 1,499cc UTV platform expands Massimo's lineup into the higher-displacement market, with two models introduced at the 2026 SEMA Show.
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RimIQ wins SEMA Show Best New Product award
RimIq took home the inaugural Powersports/SxS/Lifestyle Best New Product award at the 2026 SEMA Show for its InflatIQ portable tire…
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Harley expands Bagger World Cup to eight rounds for 2027
The second season will feature 16 races across seven countries, with three new MotoGP venues, five confirmed teams and updated…
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Rider names its 2026 Motorcycle of the Year
Now in its 36th year, Rider gave its 2026 Motorcycle of the Year award to the Buell Super Cruiser, a…
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Kansas Harley-Davidson store ends operations after 77 years in business
Harley dealership network owner Steve Towers cites performance, larger strategic plan for the reasons behind Historic Harley-Davidson’s closure.
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Ducati goes dark with latest Monster release
Ducati says the new Monster Dark, with its all-black livery, is designed for those who seek the purest, most essential…
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J&P Cycles salutes veterans through fundraising campaign
J&P Cycles will donate $3 from every online order Nov. 2-11 to support Disabled American Veterans programs serving American veterans.
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Marstrax’s e-motorcycle to make U.S. debut at SEMA Show
The e-mobility manufacturer will make its global brand debut with the official unveil of the all-new MT3, its first electric…
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Kubota of Ripley, Riverfront Powersports celebrate West Virginia dealership opening
New dealership brings Kubota and Kawasaki products to Ripley, with additional service capacity planned.
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American Honda backs 109 dB sound limit for 2027 racing season
Manufacturer supports new AMA Supercross, Pro Motocross and SuperMotocross regulation aimed at reducing noise and preserving access to riding areas.
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MIC members reelect Ellis, Langley and Parham to board of directors
The three incumbents retained their seats in an election for three aftermarket/allied trades positions, maintaining continuity among the Motorcycle Industry…
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S&S Cycle announces 2027 Performance Bagger Shootout
S&S Cycle will partner with five builders for its 2027 Performance Bagger Shootout, featuring MK132HO-powered motorcycles competing in dyno, drag…
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KYMCO USA announces passing of longtime executive Joe Wofford
KYMCO USA is mourning the unexpected passing of Joe Wofford, a longtime member of the company who was widely known…
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Polaris unveils 400-horsepower RZR Pro R Factory Boost race machine
New desert racing side-by-side joins existing RZR Pro R Factory, with limited production units available to order starting at $200,000.
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Harley-Davidson Q3 retail sales climb 9% in North America as dealer inventory falls
CEO Artie Starrs says dealer profitability is improving ahead of plan as Super Glide and Deadwood help drive demand and…
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NPA to make SEMA show debut, bringing special offers for dealers
To celebrate its first year exhibiting at SEMA, NPA is offering new dealers who register at the show a complimentary…
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Indian Motorcycle cuts about 70 positions, plans manufacturing hires in Iowa
Indian Motorcycle has eliminated approximately 70 positions across several business functions as it restructures following its separation from Polaris.
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Popular powersports online retailer Dennis Kirk acquired
Powersports online retailer Dennis Kirk was acquired by CSC Generation, which also acquired Backcountry Motorsports back in 2024.
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