Latest News
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Is electrification in powersports moving to the next level?
The electric motorcycle segment is still relatively novel in the U.S., but is electrification in powersports ready to be adopted…
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Volkswagen restructuring fuels fresh Ducati sale rumors
Fresh reports out of Europe have revived speculation that Volkswagen Group could consider selling Ducati as the automaker works through…
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Polaris partners with public land foundation to support OHV access
The OEM is teaming up with The Foundation for America’s Public Lands and will provide grants to support OHV access,…
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Denago begins dealer shipments of RanchHawk 650FI 4×4 UTV
Denago Powersports has begun shipping its new RanchHawk 650FI 4x4 utility side-by-side to select dealerships, marking the latest addition to…
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Could new Section 301 tariff probes impact powersports industry?
According to the association, it is submitting comments to the Office of the U.S. Trade Representative on separate proceedings involving…
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Pontoon manufacturer Whisper Marine acquires Crownline Boats
The acquisition follows a December 2025 purchase of Qwest Pontoons and expands Whisper Marine into the sport boat, deck boat,…
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Coffey: Summer selling starts now
Industry veteran Melissa Coffey shows dealers effective ways to maximize summer sales efforts, increase showroom traffic, and generate more revenue.
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Stark adds traction control to VARG lineup as it captures X Games gold
Stark Future capped off a busy week by rolling out a major software update for its electric motorcycle lineup while…
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Strong sales leads Honda to restructure its powersports, marine divisions
Honda's powersports and marine divisions both exceeded 2025-’26 fiscal-year sales targets, prompting the OEM to restructure its Power Sports &…
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Flat track racing community mourns the loss of Dan Bromley
The racing community is mourning the loss of American Flat Track competitor Dan Bromley, who passed away following an on-track…
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Vespa celebrates 80 years with a special limited-edition model
Unveiled June 25 during the "80 Years of an Icon" celebration at Rome's Foro Italico, the Vespa Edizione Ottantesimo is…
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Polaris awards $200K in support of OHV access
Established through a $5 million commitment announced in 2021, the Polaris Fund for Outdoor Recreation supports annual grants that improve…
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CFMOTO’s $20,000 turbocharged sport UTV checks all the boxes
CFMOTO is making a statement within the 64-inch turbo sport class with its newest Z10 release, which features 154 hp,…
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Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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Honda remembers Ray Blank and his industry-shaping leadership
Blank served as senior vice president for nearly 30 years and helped guide Honda and its motorcycle division during an…
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Yamaha’s AI-powered concept bike earns Red Dot design award
MOTOROiD: Λ remains a concept model, but Yamaha says the project serves as a platform for exploring future technologies and…
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Helmet House signs on as distribution partner with FXR Racing
Distributor Helmet House and powersports apparel brand FXR Racing announced a long-term distribution partnership for the U.S. market.
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KTM refreshes enduro range for 2027 model year
The 2027 enduro lineup features bikes across both two- and four-stroke models that receive graphic updates and refined engine packages.
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Multiple arrests, firearms seized during Hells Angels ‘Southrun’ in San Diego
More than two dozen arrests were made and multiple firearms were seized during a Hells Angels motorcycle club gathering in…
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Tread Lightly Canada launches national stewardship initiative
The initiative aims to promote responsible outdoor recreation through education, stewardship, partnerships, and sustainable trail advocacy.
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