Latest News
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Pennsylvania opens new single-track, dual-sport trail system
The trail system will include 20 miles of new single-track riding trails across 725 acres in Schuylkill and Luzerne counties…
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Indian Motorcycle unveils limited-edition PowerPlus Signature Series
Indian Motorcycle is expanding its premium touring lineup with the introduction of the limited-edition PowerPlus Signature Series, a collection of…
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Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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White House order opens door for expanded OHV access in southern Utah
The recently signed presidential order decreases the size of Bears Ears National Monument and expands motorized recreation to the public.
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EFG launches administration platform for powersports product providers
EFG Companies has introduced a new product administration platform designed to help powersports product providers, administrators and marketers expand their…
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Ducati makes history with record-breaking 22nd WorldSBK Manufacturers’ title
The latest win strengthens Ducati's list of achievements in WorldSBK, adding another chapter to a winning history that's filled with…
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Marshall Distributing founder Roger Marshall dies at 88
Roger Marshall founded what would become Marshall Distributing after recognizing the growing demand for snowmobile parts during the sport's rapid…
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Distinguished Gentleman’s Ride raises over $7.5M during record-setting event
The annual DGR took place on May 17 and brought together 123,600 riders across 109 countries, making it the highest…
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Seized snowmobile and motorcycle collection from Pophal fraud case heads to public auction
With hundreds of snowmobiles and motorcycles expected to cross the auction block, bidders will have the chance to purchase everything…
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BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
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S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
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Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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BRP earns four Red Dot Design Awards, including ‘Best of the Best’ honors
BRP has been recognized with four 2026 Red Dot Design Awards, highlighted by the prestigious “Best of the Best” distinction…
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Torque Group rolls out DX1 integration, meeting high dealer demand
With the new DX1 integration, dealerships can enter the deal number to pull vehicle, customer, and financial information directly into…
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Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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ZiiDMS updates platform, built to support dealership groups
Built to support large and multi-rooftop dealership groups, the fully integrated platform connects sales, F&I, parts, service, inventory, and accounting…
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How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
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Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Norton drops details on new ADV range
After first announcing its new ADV range and subsequent U.S. comeback at AIMExpo in January, British Motorcycle brand Norton has…
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