Latest News
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Former Wisconsin dealership looks to reopen following tragedies
The Wisconsin-based powersports dealership formerly known as Eagle Nation Cycles shut down in 2021 following a series of high-profile events
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Yamaha Motorsports earns three Hermes Creative Awards for website, digital tools
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications,…
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Traffic Log Pro adds AI communication tools to CRM platform
Traffic Log Pro announced the launch of new integrated artificial intelligence features within its CRM platform, expanding its dealer communication…
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West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin…
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The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas…
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LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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Turn 14 hires Brenden Gill as Southwest territory sales manager
Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both…
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Staying competitive in the AI era: A retailer’s survival guide
Eleanor Hecks explains how AI can enhance the customer experience while making a small retailer’s operations smarter and more efficient.
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Segway pushes limits of off-road performance with new Super Villain
Powered by a 2.0T GDi four-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain SX20T is engineered to redefine high-performance…
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RideNow Group secures additional $35M in floorplan capacity
This floorplan increase is a timely accomplishment, the company says, as it anticipates it will support product availability at RideNow…
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North Carolina Dealers Association meeting shows impact on legislation
The Motorcycle Dealers Association Winter Meeting took place in March at the Washington Duke Inn and Golf Club in Durham.
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Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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Sure-Seal connects with WireCare, strengthens powersports support
The partnership allows WireCare to expand access to Sure-Seal’s connector technology for customers in powersports and automotive applications.
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HISUN promotes Jamie Cheek to senior vice president
In his new role, Cheek will focus on supporting strategic partner relationships, commercial initiatives, and business development efforts for key…
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Kymco extends protection program for dealers
KymcoUSA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while…
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Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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Colorado town launches reporting tool targeting unsafe e-motorcycle use
The Parker Police Department has launched a new online reporting tool aimed at addressing unsafe and unlawful use of electric…
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Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
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National Powersport Auctions promotes Poston to lead Sacramento operations
National Powersport Auctions (NPA) announced the promotion of Tristen Poston to general operations manager of its Sacramento facility. In his…
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Michigan DNR raises snowmobile trail permit fees to $65
According to the DNR, the fee adjustment is mandated by state statute and is based on inflation data from the…
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