Latest News
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MotoHunt rolls out April platform updates built around dealer feedback
MotoHunt says the updates span three key areas: appraisal and margin control; vintage unit valuation consistency; and front-line inventory quality.
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HISUN expands Charles Kim’s role to chief product and marketing officer
Kim will now oversee product architecture, pricing, positioning, and customer experience, while continuing to lead development of new vehicle platforms.
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CPD, YCF Motorcycles expand focus on entry-level segment
With the partnership now in place, CPD and YCF say they will focus on expanding dealer adoption and building brand…
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NPDA shakes up leadership ranks to support events, membership expansion
Due to expanding membership and growth of DealerConnect, NPDA is transitioning former membership and marketing director Tigra Tsujikawa to events…
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Tariff update: Revisions offer partial relief for motorcycle industry, uncertainty remains
The updated Section 232 proclamation, which took effect April 6, removes some finished motorcycles from the derivative-product list tied to…
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AFT to honor Raschke with tribute at Ventura Short Track
Progressive American Flat Track will honor the life of land-speed legend Chris Raschke at the Ventura Raceway in Ventura, California,…
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Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences,…
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CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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BRP, Ski-Doo announce return of Snow PASS Program
The grant initiative helps support grassroots organizations in preserving, renewing, and expanding the sport of snowmobiling.
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Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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Aprilia celebrates U.S. independence with MotoGP-inspired superbike
The limited-edition Aprilia X 250th honors the 250th anniversary of the Declaration of Independence and features a stars-and-stripes livery inspired…
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KTM updates the FreeRide E, its enduro e-bike that is now street-legal
KTM's latest edition of the FreeRide E features refined power delivery and a modest battery capacity increase compared to the…
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Keeway America sells through first Benda LFC700 allocation to dealers
Keeway America reports its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through…
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Synchrony tops Fortune Best Companies list
Synchrony climbed from No. 37 in 2021 to the top spot this year and has ranked in the top five…
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Massimo announces FY25 financials, says losses reflect ‘deliberate strategy’
The manufacturer’s fiscal year 2025 was highlighted by improved gross margins, strengthened dealer channel, and expanded HVAC product offerings.
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Horsepower Financial, CFMOTO launch nationwide ORV leasing program
Horsepower Financial Services and CFMOTO have expanded their partnership to introduce a national leasing program for off-road vehicles (ORVs), a…
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Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine
With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger,…
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Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility
The latest MULE family includes both two-passenger models and the brand’s Trans Cab-equipped units, giving dealers a broad range of…
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New report shows top dealers generate 4.5x more leads, turn inventory faster
A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the…
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Octane, Suzuki expand partnership to offer full-spectrum financing for prime customers
Under the new agreement, Suzuki dealers can offer financing across the full credit spectrum, from subprime to prime, through a…
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