Latest News
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Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI)…
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MotoHunt rolls out two new tools for powersports dealers
New pricing and inventory history tool and NPA Direct Buy Dashboard help dealers price with confidence and track used acquisition…
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NPA expands dealer-only auction model into Europe with Germany launch
NPA says the German operations will serve as a foundation for broader European growth, with additional expansion plans already being…
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Turn 14 expands UTV accessories lineup with Elektric Offroad Designs partnership
The addition comes as the UTV aftermarket plays an increasing role as a revenue driver for dealerships, particularly as customers…
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Stark’s e-motorcycles have strong showing at Red Bull Erzbergrodeo
Over four days of competition at Austria’s Iron Giant during the 2026 Red Bull Erzbergrodeo, Stark Future delivered several solid…
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Two Virginia Harley-Davidson dealerships consolidate
The deal involves Bull Run Harley-Davidson being acquired and consolidated with Patriot Harley-Davidson in Fairfax, Virginia.
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LiveWire bets on entry-level EV growth with S4 Honcho launch
The S4 Honcho platform is being produced through LiveWire's partnership with KYMCO, which has helped the company develop smaller, more…
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Moto Morini launches 2027 X-Cape 1200 adventure motorcycle, priced at $12,999
The new X-Cape 1200 arrives as competition in the adventure-touring segment continues to intensify, giving dealers another value-focused option in…
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Cardo Systems, Tread Lightly! team up to support off-road recreation
The partnership underscores Cardo's commitment to protecting access to public lands and supporting the future of off-road recreation.
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AMA hosts Congressional ‘Ride to Work Day’ event in Washington, D.C.
The AMA said the Congressional Ride to Work event was scheduled to align with the congressional calendar and to reinforce…
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Polaris celebrates America’s 250th anniversary with custom Ranger giveaway
Polaris is giving away this limited-edition 1776 custom Ranger Crew XD 1500 NorthStar and and an all-expenses-paid trip to Nashville.
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Reigning champion Lachlan Turner wins 2026 WMX opener
The opening round of the 2026 Women’s Motocross Championship Powered by Synchrony was won by defending champion Lachlan Turner.
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Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand's identity as…
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EVP acquires TAPP Clutch, expands CVT drivetrain portfolio
The acquisition formalizes a long-standing partnership between the two companies and brings TAPP’s clutch technology under the EVP umbrella.
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Massimo Group launches AI security platform initiative
The new artificial intelligence initiative will integrate autonomous patrol vehicles, spherical robots and drone systems used for security.
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AIMExpo heading back to where it began for 2027 event
AIMExpo launched in Orlando in 2013 and has since evolved into a business-focused event featuring dealer education, product launches, networking…
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AMA Washington rep appointed to Motorcyclist Advisory Council
In his role with the MAC, Zach Farmer will work alongside other stakeholders within the motorcycling community to provide insight…
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Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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Kawasaki returns to big-bore two-strokes after a 20-year absence, introduces W175 LTD to U.S.
After more than two decades without a new large-displacement two-stroke, Kawasaki is bringing the category back in a big way.
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