Latest News
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Honda brings back versatile NC750X and iconic Gold Wing for ’27 model year
The NC750X DCT blends practicality, comfort, and versatility for everyday adventures, while the Gold Wing continues its legacy as an…
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Evaluating candidates — and employers — in a tight-knit industry
When hiring in an industry this small, you can’t outrun your reputation or a rushed decision. Powersports just doesn’t forget,…
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Yamaha brings more control to single-outboard pontoons
Yamaha introduces its latest marine innovation, DockPoint Pontoon, which integrates joystick outboard control with Jet Thruster technology.
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KTM’s all-new electric Mini dirt bike finds a sweet spot for bigger, little riders
Slotting between the KTM SX-E 2 and KTM SX-E 3, the all-new KTM SX-E 2.12 provides taller, little riders with…
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Caterpillar acquires Fabick Cat dealer network
Caterpillar has agreed to acquire John Fabick Tractor Co., known as Fabick Cat, a longtime Cat dealer serving Missouri, Illinois,…
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Longtime Indiana Harley-Davidson dealer to close after 47 years
Benson Motorcycles in Muncie will end operations Oct. 31, citing rising costs, lower margins and online shopping.
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PSB reveals October’s hot aftermarket products
Check out PSB's October hot products, featuring the newest aftermarket product releases from S&S Cycle, Icon Motorsports, Moose Offroad and…
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New Bonneville T40 revealed, 1st of 4 Triumph models to drop before 2027
Triumph releases film and images previewing four new models to be revealed over the next three months, including the Tiger…
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Denago Powersports dealer network surpasses 225
UTV and ATV manufacturer showcases lineup at fall events, with new electric ATV planned for 2027 model year.
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Yanmar Construction Equipment adds Canada-based Madsen to dealer network
The new partnership strengthens Yanmar’s presence in Canada with experienced professionals in equipment sales, parts and service support.
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AMA Motorcycle Hall of Fame receives $14,500 grant for new facility
The unrestricted fund supports community projects, local food pantries and youth programs in Lancaster and Fairfield County, Ohio.
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Royal Enfield unveils new Bullet 650, the oldest bike in continuous production
The first Royal Enfield Bullet model dates to 1932, making it the longest continuously produced motorcycle model in the world.
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ProTaper renews multiyear OE handlebar supply agreement with Husqvarna
ProTaper handlebars and branded bar pads will be factory-installed on select Husqvarna 250cc and 450cc off-road bikes, continuing a nearly…
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Biketoberfest kicks off end-of-season celebration this week
Celebrating its 34th anniversary, Daytona Beach will transform into a riders’ haven, with outdoor concerts, races, demo rides, vendors and…
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NPA’s Jim Woodruff receives NPDA Bob Althoff Founders Award
The National Powersports Auction CEO was recognized for his contributions to the National Powersports Dealer Association at DealerConnect 2026.
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CFMOTO 675SR-R named official motorcycle for 2027 WorldWCR season
The appointment marks the first time a Chinese motorcycle manufacturer will supply bikes for an FIM world championship-level one-make series.
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Dixie Chopper to end mower production, wind down dealer network
Alamo Group will discontinue the longtime zero-turn mower brand by April 2027, creating parts, service and inventory considerations for OPE…
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SEMA Kickoff Breakfast welcomes pair of high-profile guests
The SEMA Show Kickoff Breakfast will feature conversations with comedian and motorcycle enthusiast Jay Leno and Harley-Davidson CEO Artie Starrs.…
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Octane closes $1.4B forward-flow deal with leading life insurance providers
The $1.4 billion recurring financing arrangement includes investors such as New York Life Investment Management and MetLife Investment Management.
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