Latest News
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Moto Canada submits recommendations for CUSMA free trade review
With renegotiations of the CUSMA set for 2026, Moto Canada reached out to government officials about the importance fair trade…
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Norton Motorcycles prepares for its next chapter with 2026 model launch
After being acquired by TVS Motor Company in 2020, Norton Motorcycles officially announced the company's rebirth with four new models…
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RideNow’s powersports segment returns to growth in Q3 2025
RideNow Group, Inc. reported strong third-quarter results as its powersports business returned to growth, offsetting declines in the company’s transportation…
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Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Mountain Motorsports expands with new store in Tennesee
Mountain Motorsports is expanding its footprint in the Southeast with a new dealership currently under construction at Jordan Crossing in…
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Denago Powersports sets sales record, expands dealer network ahead of AIMExpo
Denago Powersports is heading into the holiday season on a high note after achieving its best-ever month of sales this…
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Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT
Along with the new Sport Scout RT, Indian also announced new paint options and authentic Indian Motorcycle accessories across its…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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RideNow consolidates, rebrands two Arizona Harley stores
The merger will bring two RideNow Harley-Davidson dealerships in Tucson, Arizona, under one roof, with the newly merged stores rebranded…
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Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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KTM revives Orange Brigade Dealer Support Program for 2026 season
The refreshed 2026 version expands its reach across all racing levels, offering a more structured pathway for developing talent and…
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The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
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Kawasaki announces its 2026 Mule lineup
The OEM returns the Mule Pro-FX 820 and the Mule Pro-FXT 820 for the 2026 model year, with the latter…
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Arctic Cat accelerates growth with key leadership and sales team additions
The snowmobile and UTV manufacturer announced Tony Henningson as its new CFO, along with the addition of several new district…
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Octane earns ‘ABS Deal of the Year’ award, closes $284 million powersports loan securitization
The award highlights a milestone year for Octane’s capital markets platform, which continues to fuel lending growth across the powersports…
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Harley-Davidson drops details on its new bagger racing series
Announced during EICMA 2025, the Motor Company showed off its new race-prepped Road Glide, a prototype race bike for its…
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Parts Unlimited adds Tim Queen as Central East region sales representative
Queen brings several years of experience in both dealer operations and aftermarket distribution sales, giving him a strong understanding of…
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AMA mourns the death of former board chairman Stan Simpson
The former AMA board chair was instrumental in helping the organization focus on protecting and expanding motorcyclists’ rights.
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Harley-Davidson unveils ‘Chapter One’ of its 2026 lineup
As part of its initial 2026 rollout, Harley-Davidson is introducing a Solo Trim Package for three popular models, which will…
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Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
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