Latest News
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Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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Kubota donates $100K towards Texas flood recovery
Kubota says the donations will be directed to the Kerr County Flood Relief Fund to help provide relief to those…
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Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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Stark Future surges ahead in global powersports market
Founded just six years ago, Stark posted €47 million in Q2 2025 revenue (approx. $51 million USD), more than doubling…
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Triumph unveils 2026 TF 250-X upgrades
Key updates include a redesigned airbox and silencer to boost airflow and meet FIM/AMA sound regulations, paired with improved engine…
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S&S Cycle debuts Vintage Tour in Japan
In response to the incredible excitement over S&S Cycle's 2025 Vintage Tour in the U.S., S&S is launching an overseas…
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Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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Wheelsports closes after 48 years; KTM, Husqvarna franchise sold to Lancaster Sport Cycles
Founded in 1977 by brothers Wally and Craig Wilson as a Husqvarna-only dealership in Pataskala, Ohio, Wheelsports grew alongside the…
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Taiga’s mobile app update adds new controls, safety features
Taiga's new mobile app features allow its snowmobile and PWC owners to set and save performance profiles tailored to different…
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Powersports entrepreneur Curtis Leaverton passes in tragic accident
Leaverton passed away on July 12 in a freak accident near his home while on a morning bicycle ride while…
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2025 AMA Vintage Motorcycle Days to host largest swap meet in event history
After a complete sell-out in 2024, the AMA has added even more vendor space for this year’s swap meet —…
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MIC appoints Martins as new EV director
Henrique Martins is MIC's newest director of EV policy and infrastructure, bringing with him 25 years of experience in regulatory…
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Honda brings innovation to the delivery service industry
Honda's eQuad is an electric-powered micromobility delivery vehicle aimed at helping the delivery service industry run faster and more efficiently.
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NPA appoints James Teel as general operations manager in Sacramento
Industry veteran Teel brings multi-segment experience and passion for powersports to his leadership role with NPA.
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Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
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Colorado dealership announces huge Polaris clearance event
Sun Powersports, located in Thornton, Colorado, will hold a Polaris Factory Authorized Clearance event, featuring savings on 2024 Polaris ATVs…
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Suzuki named Marque of the Year for AMA Vintage Motorcycle Days
As a partner with AMA for this year's VMD, Suzuki will be on site with a historic bike display and…
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Triumph’s new Scrambler 400 XC hits global market beginning September
Triump Motorcycles' new Scrambler 400 XC will offer more off-road capability to the Scrambler’s already established rugged style.
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PSB opens nominations for 2025 Honors Awards
Powersports Business magazine is once again shining a spotlight on outstanding performance across the industry with three major award programs…
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Milwaukee and West Bend H-D gear up for 2025 Homecoming Rally under new ownership
This year’s festivities kick off July 10 and mark the first Homecoming Rally for both store's new ownership under Scott…
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