Latest News
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American Honda announces HRC Performance Shop pilot program
Three dealerships were selected to participate in the pilot program and will receive access to specialized HRC parts, components, and…
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Vespa celebrates 80 years as global cultural icon
Piaggio is celebrating Vespa's 80th anniversary this year, as the company founded and patented the iconic scooter brand in 1946.
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EagleRider adds Indian Scout Sixty models to its premium fleet
The Indian Scout Sixty will be available May 15 at six EagleRider locations, including San Francisco, LA, Las Vegas, Denver,…
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TecAssured appoints Autumn Dennis as new VP of sales
Dennis' background includes retail automotive, F&I, and enterprise SaaS, giving her a unique perspective on both the dealership and the…
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Husqvarna partners with Octane, Huntington to streamline OPE financing
The “Huntington Bank Powered by Octane” program enables Husqvarna OPE dealers to manage the full sales and financing process within…
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Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
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Polaris Q1 shows tighter inventory and continued utility demand
Polaris Inc. opened 2026 with first-quarter results that point to improving dealer inventory balance, stronger margins, and continued demand in…
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Patrick Industries debuts digital design studio for outdoor enthusiast markets
A digital design studio that lets teams work directly with OEMs and other customers in the RV, marine and powersports…
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NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers
In a white paper released April 23, the association said a growing disconnect between OEM pricing structures and Federal Trade…
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Klock Werks releases Flare Windshield for Memphis Shades Road Warrior Fairing
Klock Werks says the initial release will include both 15-inch vented Dark Smoke and Clear options, along with the Ice…
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HISUN promotes Talley to VP of operations
HISUN Motors USA has promoted Allen Talley to vice president of operations, a move the company says is aimed at…
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Honda celebrates the start of production for new Pioneer 1000 Deluxe
On April 24 at its South Carolina Manufacturing facility (SCM), approximately 700 associates were on hand as American Honda commenced…
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Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Arctic Cat marks one year under new ownership with focus on growth, product development
Arctic Cat is celebrating the first anniversary of its return to independent ownership, highlighting a year of operational recovery, product…
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Feature film about motorcycle icon ‘Iron Lilly’ Farrow looks to uplift an industry
The film will center on Lilly Farrow, a trailblazer in the motorcycle industry who co-founded the country's oldest Harley-Davidson dealership.
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Deacon Denno wins 2026 SMX Next Supercross AMA National Championship
Denno’s title run was defined by consistency across the five-round series. He became the only rider to finish inside the…
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Polaris marks 20 years of TRAILS GRANTS with spring 2026 awards
The latest round of funding comes as the program celebrates its 20th anniversary and surpasses $4 million in total giving…
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Verge Motorcycles’ solid-state battery technology faces skepticism
A whistleblower says Verge's solid-state battery, which is said to have 70 miles of range and add 186 miles in…
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NATDA partners with NCM Associates to expand dealer training
NATDA members will now have access to 20 Groups built specifically for trailer dealers, along with a new “Express” format…
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Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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