UTV
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Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Kawasaki announces its 2027 MULE SX lineup
The MULE SX takes many of the same styling cues from its larger siblings in the MULE PRO line, but…
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Arctic Cat marks one year under new ownership with focus on growth, product development
Arctic Cat is celebrating the first anniversary of its return to independent ownership, highlighting a year of operational recovery, product…
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Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Massimo Group appoints new CEO, Shan transitions to executive chairman
Massimo Motorsports VP Quenton Petersen will take over as CEO, while the company's founding chief executive, David Shan, will transition…
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John Deere agrees to $99M settlement in right-to-repair case
The settlement will create a fund to compensate farmers who paid Deere or its dealers for repairs to large agricultural…
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Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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HISUN expands Charles Kim’s role to chief product and marketing officer
Kim will now oversee product architecture, pricing, positioning, and customer experience, while continuing to lead development of new vehicle platforms.
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Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences,…
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CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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Massimo announces FY25 financials, says losses reflect ‘deliberate strategy’
The manufacturer’s fiscal year 2025 was highlighted by improved gross margins, strengthened dealer channel, and expanded HVAC product offerings.
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Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility
The latest MULE family includes both two-passenger models and the brand’s Trans Cab-equipped units, giving dealers a broad range of…
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No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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Segway Powersports sells out initial Super Villain inventory in two weeks
Segway Powersports said it is ramping up production to meet demand, with additional inventory expected to become more widely available…
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