UTV
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HISUN expands Charles Kim’s role to chief product and marketing officer
Kim will now oversee product architecture, pricing, positioning, and customer experience, while continuing to lead development of new vehicle platforms.
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Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences,…
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CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment
Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 platform represents the…
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Massimo announces FY25 financials, says losses reflect ‘deliberate strategy’
The manufacturer’s fiscal year 2025 was highlighted by improved gross margins, strengthened dealer channel, and expanded HVAC product offerings.
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Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility
The latest MULE family includes both two-passenger models and the brand’s Trans Cab-equipped units, giving dealers a broad range of…
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No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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Segway Powersports sells out initial Super Villain inventory in two weeks
Segway Powersports said it is ramping up production to meet demand, with additional inventory expected to become more widely available…
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HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
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Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Can-Am transforms Defender into ultimate hunting rig for MeatEater
The purpose-built UTV blends Can‑Am engineering, S3 Powersports fabrication, and MeatEater’s field-tested expertise into a one‑of‑a‑kind hunting rig.
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Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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RZR, Super Villain have strong showings, All Balls makes mark at King of the Hammers
RZR Factory Racing team's Brock Heger Heger makes history as the first limited-class side-by-side racer to finish the Mint 400…
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Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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Turn 14 announces winner of first-ever UTV-build giveaway
Awarded to Avid Cycles out of Victorville, California, the custom build started with a Can-Am Maverick X3 X RS Turbo…
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Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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Equip Expo introduces two-city rotation for future trade shows
Beginning in 2029, the annual outdoor power equipment trade show will rotate between Orlando, Florida, and Louisville, Kentucky, with each…
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Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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