UTV
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Honda to spotlight innovation at AIMExpo 2026, invests $9.6 million in ATV plant
As Honda prepares for AIMExpo and invests in U.S. manufacturing, both initiatives underscore its commitment to dealer relationships, American production,…
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Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Polaris continues its 2026 off-road offerings with new RZR, Ranger models
Polaris expands its off-road lineup for the 2026 model year with several RZR upgrades and two all-new Ranger XD 1500…
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MIC president named vice chair of ORR board
Christy LaCurelle, president and CEO of the Motorcycle Industry Council (MIC), has been elected vice chair of the board of…
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Massimo expands UTV lineup with Buck 450 and T-Boss 900L crew models
The company says the new UTV rollout is the start of its investment in its product offerings, giving customers more…
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Meyer Distributing expands powersports portfolio with EFX Tires partnership
The partnership adds depth to Meyer’s expanding powersports division, which has seen strong growth in both product demand and customer…
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Argo unveils newest commercial UTV
Powered by a four-stroke, three-cylinder, liquid-cooled engine, the XU 850 delivers 48 lb-ft of torque, 2,000-pound towing capacity and a…
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Polaris’ Camp RZR returns to kick off dune-riding season
Held at Glamis Imperial Sand Dunes, this annual event ignites passion and adventure in every attendee through off-road demo rides,…
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Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
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Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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Vanderhall begins deliveries of electric Brawley GTS, strengthens dealer network
The Brawley GTS, priced from $49,950, introduces a fully enclosed, climate-controlled four-seat cabin to the off-road EV segment, targeting riders…
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Massimo adds electric UTV to its vehicle lineup
Massimo's entry into the E-UTV segment signals that the market for electric UTVs and ATVs could be expanding, following Can-Am's…
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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Kubota first to earn new supply chain sustainability certification
Kubota can now display the Supply Score seal across its facilities, packaging, and marketing, signaling to dealers, customers, and partners…
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Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
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SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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CPSC withdraws ROV and UTV rulemakings, shifts focus to real-world hazards
The move signals a major shift in the agency’s regulatory agenda, emphasizing hazards backed by science and data rather than…
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