off-road
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Yamaha
Yamaha Outdoor Access Initiative surpasses $1M in 2025 grants
The fourth quarter 2025 awards nearly reached $250,000 for trail system restoration efforts, bridge projects, stewardship efforts, and youth riding…
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Polaris
Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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UTV
Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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Electric
Stark becomes first-ever e-motorcycle to win SuperEnduro title
Stark won the Manufacturers' Title for overall team performance throughout the series, accumulating the highest total points across the season.
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Zero Motorcycles
Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
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Electric
SSR introduces SR-E8 Pro and SR-E15 Pro electric dirt bikes
The new models mark the company’s first major push into electric off-road machines and broaden SSR’s lineup beyond its traditional…
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Polaris
Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Distributors/Aftermarket
Nacho hires Fischer as new key account manager
In his new role as key account manager, Fischer will be responsible for managing strategic partnerships and driving growth across…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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Electric
Kandi makes connections at AIMExpo, focuses on North American expansion
The China-based electric golf cart and UTV manufacturer says North America remains one of its core strategic markets for Kandi's…
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ATV
Honda’s TRX90X returns for the 2026 model year
With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine that opens the…
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Motorcycle
Moose Offroad named official gear partner of Liqui Moly Beta Racing
The partnership brings together two established brands with deep ties to off-road racing and rider-focused product development.
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Yamaha
Yamaha Outdoor Access Initiative awards Q3 grants
Grants were allocated across eight states to support conservation and restoration, promote safe OHV riding, and expand access to trails…
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Hot Products
ProTaper to introduce new vibration-damping bar mounts and trackside products at AIMExpo
Headlining the launch is the new ProTaper Vibration Damping System Bar Mounts, designed to reduce rider fatigue while improving comfort…
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Electric
Kandi acquires U.S. electric off-road motorcycle brand Rawrr
Rawrr’s product line is expected to complement Kandi’s existing North American operations, creating opportunities for cross-selling and increased showroom traffic.
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Features
The innovator who changed off-road, Bob Fox, enters Hall of Fame
Powersports industry veteran Melissa Coffey writes about the importance of Fox Factory founder being inducted into the Off-Road Motorsports Hall…
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Can-Am
Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Distributors/Aftermarket
Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Side-by-Side
Kawasaki announces its 2026 Mule lineup
The OEM returns the Mule Pro-FX 820 and the Mule Pro-FXT 820 for the 2026 model year, with the latter…
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