off-road
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Yamaha
Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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Polaris
Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Honda
Honda’s redesigned CRF450 models headline 2027 off-road rollout
Honda’s 2027 off-road announcement is highlighted by its most comprehensive update to the CRF450R in a decade.
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Yamaha
Yamaha Outdoor Access Initiative Q1 grant recipients announced
Each quarter, Yamaha awards grants to organizations focused on improving, expanding, and maintaining safe, responsible access for ORV recreation.
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Electric
LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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ATV
RRAF awards $600k to 21 OHV projects across the U.S.
Created in 2011, the Right Rider Access Fund is an organization that promotes the responsible use of off-highway vehicles and…
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Yamaha
Yamaha Outdoor Access Initiative surpasses $1M in 2025 grants
The fourth quarter 2025 awards nearly reached $250,000 for trail system restoration efforts, bridge projects, stewardship efforts, and youth riding…
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Polaris
Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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UTV
Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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Electric
Stark becomes first-ever e-motorcycle to win SuperEnduro title
Stark won the Manufacturers' Title for overall team performance throughout the series, accumulating the highest total points across the season.
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Zero Motorcycles
Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
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Electric
SSR introduces SR-E8 Pro and SR-E15 Pro electric dirt bikes
The new models mark the company’s first major push into electric off-road machines and broaden SSR’s lineup beyond its traditional…
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Polaris
Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Distributors/Aftermarket
Nacho hires Fischer as new key account manager
In his new role as key account manager, Fischer will be responsible for managing strategic partnerships and driving growth across…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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Electric
Kandi makes connections at AIMExpo, focuses on North American expansion
The China-based electric golf cart and UTV manufacturer says North America remains one of its core strategic markets for Kandi's…
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ATV
Honda’s TRX90X returns for the 2026 model year
With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine that opens the…
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Motorcycle
Moose Offroad named official gear partner of Liqui Moly Beta Racing
The partnership brings together two established brands with deep ties to off-road racing and rider-focused product development.
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Yamaha
Yamaha Outdoor Access Initiative awards Q3 grants
Grants were allocated across eight states to support conservation and restoration, promote safe OHV riding, and expand access to trails…
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