side-by-side
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Side-by-Side
UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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Side-by-Side
Registrations open for 2026 SEMA Show, featuring new powersports section
Set for Nov. 3-6 in Las Vegas, the SEMA Show will bring motorcycles, dirt bikes, SxS and adventure lifestyle products…
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CFMOTO
CFMOTO named official SxS, ATV partner of the Minnesota Vikings
CFMOTO says the partnership is a long-term approach to building out the brand and to reach potential customers across a…
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Can-Am
Can-Am unveils two concept models that look to redefine SxS segment
The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next…
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Can-Am
Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed…
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Arctic Cat
Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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Polaris
Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027
Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with…
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Yamaha
Yamaha to end U.S. side-by-side production as it posts record first-half earnings
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of…
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Snowmobile
Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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ATV
White House order opens door for expanded OHV access in southern Utah
The recently signed presidential order decreases the size of Bears Ears National Monument and expands motorized recreation to the public.
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Segway
Segway expands Middle East footprint with first GCC flagship store
The launch is part of the company's broader expansion strategy in the Gulf, where demand for off-road vehicles continues to…
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Polaris
Polaris celebrates America’s 250th anniversary with custom Ranger giveaway
Polaris is giving away this limited-edition 1776 custom Ranger Crew XD 1500 NorthStar and and an all-expenses-paid trip to Nashville.
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Yamaha
20/20 Custom Molded Plastics earns Yamaha Supplier Award
20/20 Custom Molded Plastics has received the 2026 Yamaha Supplier Award, marking the third time the Ohio-based manufacturer has earned…
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Segway
Segway pushes limits of off-road performance with new Super Villain
Powered by a 2.0T GDi four-stroke DOHC inline four-cylinder turbocharged engine, the Super Villain SX20T is engineered to redefine high-performance…
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Kawasaki
Kawasaki announces its 2027 MULE SX lineup
The MULE SX takes many of the same styling cues from its larger siblings in the MULE PRO line, but…
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Honda
Honda celebrates the start of production for new Pioneer 1000 Deluxe
On April 24 at its South Carolina Manufacturing facility (SCM), approximately 700 associates were on hand as American Honda commenced…
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Polaris
Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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UTV
ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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Segway
Segway Powersports sells out initial Super Villain inventory in two weeks
Segway Powersports said it is ramping up production to meet demand, with additional inventory expected to become more widely available…
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Honda
Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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