ATV
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Arctic Cat
Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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Polaris
Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027
Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with…
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ATV
Polaris, Minnesota 4-H offers interactive ATV safety education for youth riders
The safety academy is geared towards riders ages 10-13 and introduces them to foundational safe-riding practices in an engaging, trail-themed…
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Snowmobile
Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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ATV
White House order opens door for expanded OHV access in southern Utah
The recently signed presidential order decreases the size of Bears Ears National Monument and expands motorized recreation to the public.
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Distributors/Aftermarket
Marshall Distributing founder Roger Marshall dies at 88
Roger Marshall founded what would become Marshall Distributing after recognizing the growing demand for snowmobile parts during the sport's rapid…
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Side-by-Side
Sure-Seal continues to grow its reach with new partnership
The Brandel-Stephens partnership is the company's third in the last several months, as it continues to grow its customer and…
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Arctic Cat
Arctic adds 28-year powersports veteran to team, strengthens sales leadership
As director of sales, Avi Laub will lead Arctic Cat’s U.S. sales organization, focusing on strengthening dealer partnerships, expanding the…
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Segway
Segway expands Middle East footprint with first GCC flagship store
The launch is part of the company's broader expansion strategy in the Gulf, where demand for off-road vehicles continues to…
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UTV
Tread Lightly Canada launches national stewardship initiative
The initiative aims to promote responsible outdoor recreation through education, stewardship, partnerships, and sustainable trail advocacy.
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KYMCO
KYMCO USA launches ‘Freedom to Explore’ sales event tied to America’s 250th
KYMCO says the promotion is intended to reinforce the company's focus on quality, value and long-term customer satisfaction while providing…
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Yamaha
Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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CFMOTO
Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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ATV
Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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Yamaha
Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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ATV
RRAF awards $600k to 21 OHV projects across the U.S.
Created in 2011, the Right Rider Access Fund is an organization that promotes the responsible use of off-highway vehicles and…
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Polaris
Polaris marks 20 years of TRAILS GRANTS with spring 2026 awards
The latest round of funding comes as the program celebrates its 20th anniversary and surpasses $4 million in total giving…
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Dealers
Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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CFMOTO
Horsepower Financial, CFMOTO launch nationwide ORV leasing program
Horsepower Financial Services and CFMOTO have expanded their partnership to introduce a national leasing program for off-road vehicles (ORVs), a…
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UTV
ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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