ATV
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Yamaha
Yamaha updates several YZ models, returning ATVs get new colorways
Off-road motorcycle updates for 2027 include the YZ250, YZ450FX, and several new youth models. For ATVs, Yamaha is returning the…
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CFMOTO
Très bon! CFMOTO launches redesigned ATV
CFMOTO hosted a global ATV launch in the south of France for nearly 200 attendees, and Powersports Business was there…
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ATV
Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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Yamaha
Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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ATV
RRAF awards $600k to 21 OHV projects across the U.S.
Created in 2011, the Right Rider Access Fund is an organization that promotes the responsible use of off-highway vehicles and…
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Polaris
Polaris marks 20 years of TRAILS GRANTS with spring 2026 awards
The latest round of funding comes as the program celebrates its 20th anniversary and surpasses $4 million in total giving…
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Dealers
Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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CFMOTO
Horsepower Financial, CFMOTO launch nationwide ORV leasing program
Horsepower Financial Services and CFMOTO have expanded their partnership to introduce a national leasing program for off-road vehicles (ORVs), a…
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UTV
ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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Hisun
HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
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UTV
Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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ATV
Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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Yamaha
Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
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Kawasaki
Kawasaki expands 2026 ORV lineup with new Teryx H2 models, updated Brute Force 450 and broad Ridge range
With new sport side-by-sides, refreshed ATVs and an expanding premium utility portfolio, Kawasaki’s 2026 ORV strategy positions dealers to cover…
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Dealers
Legacy Power Sports & RV relocates to larger facility in Oregon
The dealership reopened Jan. 8 at its new location after owner Robert Bates purchased the five-acre property from The Other…
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ATV
FRP brings next-gen mini bikes and retro-styled ATV to AIMExpo
At AIMExpo, FRP displayed the GMB220 gas-powered mini bike, the M3 electric mini bike, and a vintage-inspired 40cc ATV concept.
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ATV
Honda’s TRX90X returns for the 2026 model year
With its approachable performance, reliability, and build quality, Honda says the TRX90 is the perfect entry-level machine that opens the…
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ATV
Denago to reveal new Freelander 350FI 4X4 ATV at AIMExpo
Denago’s product range continues to scale, with several new machines on deck for 2026. The centerpiece is the Freelander 350FI,…
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Can-Am
Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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ATV
Segway adds to its ATV range with the all-new AT10 W Mud
Segway's new Mud edition features 12.6 inches of ground clearance and can handle one meter of water wading, with intake…
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