MIC
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Snowmobile
Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Dealers
Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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Distributors/Aftermarket
Tariff update: Revisions offer partial relief for motorcycle industry, uncertainty remains
The updated Section 232 proclamation, which took effect April 6, removes some finished motorcycles from the derivative-product list tied to…
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Motorcycle
MIC board re-elects Brooks as Chair, announces 2026 leadership slate
Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who was…
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Motorcycle
MIC’s 2026 Capitol Hill Fly-In open for registration
MIC members are encouraged to register for the 2026 Capitol Hill Fly-In that will take place May 18-19 in Washington,…
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UTV
Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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Motorcycle
Comoto CEO elected to MIC Board of Directors
Zach Parham, who is the president and CEO of aftermarket retailer Comoto Holdings, was elected to the Motorcycle Industry Council…
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Dealers
MIC releases 2026 Motorcycle Statistical Annual
The Statistical Annual is widely used by OEMs, suppliers, and dealerships to better understand changes in motorcycle ownership trends, customer…
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Motorcycle
Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’
Three-wheeled autocycles like the Polaris Slingshot face uncertainty as a new federal bill moving through Congress looks to change the…
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Finance and Insurance
Consumer signals split in January as inflation concerns linger
According to data from the University of Michigan, shoppers remain cautious, price-sensitive and increasingly selective — even as some measures…
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Motorcycle
MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Dealers
AIMExpo 2026 draws global crowd, signals momentum for powersports industry
The three-day event served as a pulse check for the global powersports industry, drawing thousands of dealers, manufacturers, aftermarket suppliers…
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Distributors/Aftermarket
Teri Lynn elected to MIC board; Robin Hartfiel wins re-election as industry faces 2026 headwinds
MIC members have elected Teri Lynn, U.S. sales director at Troy Lee Designs, to the MIC board of directors and…
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Kawasaki
Kawasaki surges to No. 1 in the U.S. motorcycle market as Harley falls to third: Reports
MotorCyclesData’s year-to-date figures through September show Kawasaki sales up 14.2%, the strongest performance in the industry.
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Motorcycle
Comoto wraps 2025 Moto Intro program, advancing rider growth across key markets
In partnership with the Motorcycle Industry Council’s Ride With Us initiative, the program introduced 360 first-time participants to motorcycling across…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Finance and Insurance
MIC: Consumer confidence slips in August, big-ticket buying signals mixed
Buying conditions for durable goods — which include motorcycles, ATVs, and other powersports vehicles — dropped to their weakest point…
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Dealers
MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Dealers
Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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Dealers
MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
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