Building on the first-year success of the Motorcycle Industry Council’s Ride With Us market expansion program, the MIC is bringing Ride With Us Moto Intros to the West, Mountain West, ...
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MIC, leading motorcycling groups meet with Buttigieg
In a collaborative effort to raise awareness of key issues and opportunities facing the motorcycle industry, riders, and motorcycle safety, the Motorcycle Industry Council (MIC), American Motorcyclist Association (AMA) and ...
Read More »MIC to offer ‘Ride With Us’ experience at 2021 Progressive IMS Outdoors Tour
The Motorcycle Industry Council (MIC) has announced it is making it easier for prospective riders to get their first taste of motorcycling in a fun, low-risk experience through its Ride ...
Read More »MIC announces ‘Ride With Us’ industry initiative
‘Ride With Us’ – the powersports industry’s multifaceted market expansion program – has been officially launched by the Motorcycle Industry Council (MIC). “In late 2019 at MIC’s Communication Symposium, we ...
Read More »Alexander Smith joins MIC Dealer Advisory Council
Alexander Smith of Malcolm Smith Motorsports in Southern California is the newest member of the Motorcycle Industry Council (MIC) Dealer Advisory Council. Smith was raised in the motorcycle industry by ...
Read More »Q1 motorcycle sales increase double-digits in all segments: MIC
New model motorcycle sales among leading brands increased more than 37.2% in Q1 of 2021, according to the latest Motorcycle Industry Council (MIC) Retail Sales Report. The Q1 sales compared ...
Read More »MIC Board of Directors re-elects officers
The Motorcycle Industry Council (MIC) Board of Directors has announced it has elected Paul Vitrano to continue serving as its association chair. Vitrano is the senior assistant general counsel for ...
Read More »R&S Powersports Group’s Alcon to chair MIC Dealer Advisory Council
The Motorcycle Industry Council (MIC) has announced Rick Alcon, of Team R&S Powersports Group in New Mexico, as chairman of the Dealer Advisory Council. “Since 2013, the Dealer Advisory Council ...
Read More »Powersports sales increase 18.4% according to MIC
If you’re a Powersports Business subscriber, then you always want the latest information (which can be found in the newly released digital edition). As they say, knowledge is power. According ...
Read More »MIC elects three to Board of Directors
The Motorcycle Industry Council (MIC) members have elected Nicole Allen of Akrapovič, Jeff Brown of EagleRider, and Tim Calhoun of Quin Design Helmets to two-year terms on the MIC Board ...
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