BRP
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Motorcycle
Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Snowmobile
Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Snowmobile
Dillon clinches Pro title as Ski-Doo racers close Snocross season strong in Duluth
Ski-Doo racers capped the 2025–26 ISOC Snocross National season with a series of standout performances in Duluth, highlighted by a…
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Snowmobile
BRP, Ski-Doo announce return of Snow PASS Program
The grant initiative helps support grassroots organizations in preserving, renewing, and expanding the sport of snowmobiling.
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BRP
BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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BRP
BRP names winners of its 6th International Design Challenge
The annual competition, endorsed by the World Design Organization, challenged students to develop emergency response vehicle (ERV) concepts aligned with…
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Snowmobile
Ski-Doo introduces new features, advancements for 2027 model year
A highlight for the 2027 model year is Ski-Doo's new 600RR engine, with a 130hp that promises more power, quicker…
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BRP
BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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Yamaha
ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
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BRP
BRP taps automotive veteran to succeed José Boisjoli as CEO
BRP has named Denis Le Vot as its next president and CEO, marking a major leadership transition as José Boisjoli…
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BRP
BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident
The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4x4/6x6 — was the standout of…
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BRP
BRP donates over CA$300K to ‘Ride Out Intimidation’ on Yellow Day
As part of its Ride Out Intimidation program, more than 6,000 BRP employees, dealers, and ambassadors took part in Yellow…
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Dealers
Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Can-Am
Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Snowmobile
Snow Goer announces 2026 Snowmobile of the Year
Each year, Snow Goer awards its Snowmobile Of The Year to the snowmobile that exhibits innovation, ride quality, performance, and…
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Motorcycle
Rider reveals 2025 Motorcycle of the Year
For the 2025 Motorcycle of the Year, Rider Magazine narrowed down 117 new and updated street-legal motorcycles to 10 finalists…
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BRP
Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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Dealers
RideNow Chandler earns Sea-Doo’s U.S. Dealer of the Year Award
The dealership’s customer-first approach and strong local relationships with boaters in the Phoenix area played a key role in earning…
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Dealers
Minnesota BRP dealership acquired by Bradford Powersports
Bill Bradford purchased Brother's Motorsports on Sept. 23, nearly three years after the entrepreneur purchased his first powersports dealership in…
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