BRP
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BRP
BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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Side-by-Side
UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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Finance and Insurance
Octane makes two key appointments to sales leadership team
Octane has appointed David Carlsen and Steve Daum to senior vice presidents positions to drive growth and seamless partner experience.
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Latest News
Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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Personal Watercraft
Sea-Doo revamps PWC lineup with higher hp, refreshed styles
The new lineup features the factory’s most powerful PWC engine yet, the Rotax 1630 ACE 350 hp, as well as…
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Can-Am
Can-Am unveils two concept models that look to redefine SxS segment
The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next…
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BRP
BRP launches branded financial services program with Octane
BRP is launching its own branded retail financing program in the U.S., giving dealers another tool to support sales and…
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ATV
BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
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BRP
BRP earns four Red Dot Design Awards, including ‘Best of the Best’ honors
BRP has been recognized with four 2026 Red Dot Design Awards, highlighted by the prestigious “Best of the Best” distinction…
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Finance and Insurance
BRP posts strong results in Q1, but North American retail sales dip
While the quarter exceeded expectations, tariffs remain a significant concern for the manufacturer. BRP revised its fiscal 2027 outlook to…
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Motorcycle
Can-Am introduces global collective uniting 3-wheel riding community
Through the 3 Wheel Collective, members gain access to curated group rides, exclusive events, unique merchandise and once-in-a-lifetime riding experiences.
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Snowmobile
Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Snowmobile
Dillon clinches Pro title as Ski-Doo racers close Snocross season strong in Duluth
Ski-Doo racers capped the 2025–26 ISOC Snocross National season with a series of standout performances in Duluth, highlighted by a…
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Snowmobile
BRP, Ski-Doo announce return of Snow PASS Program
The grant initiative helps support grassroots organizations in preserving, renewing, and expanding the sport of snowmobiling.
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BRP
BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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BRP
BRP names winners of its 6th International Design Challenge
The annual competition, endorsed by the World Design Organization, challenged students to develop emergency response vehicle (ERV) concepts aligned with…
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Snowmobile
Ski-Doo introduces new features, advancements for 2027 model year
A highlight for the 2027 model year is Ski-Doo's new 600RR engine, with a 130hp that promises more power, quicker…
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BRP
BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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Yamaha
ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
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