Can-Am
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BRP
BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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Can-Am
Can-Am transforms Defender into ultimate hunting rig for MeatEater
The purpose-built UTV blends Can‑Am engineering, S3 Powersports fabrication, and MeatEater’s field-tested expertise into a one‑of‑a‑kind hunting rig.
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UTV
Turn 14 announces winner of first-ever UTV-build giveaway
Awarded to Avid Cycles out of Victorville, California, the custom build started with a Can-Am Maverick X3 X RS Turbo…
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BRP
BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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Can-Am
Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Motorcycle
Rider reveals 2025 Motorcycle of the Year
For the 2025 Motorcycle of the Year, Rider Magazine narrowed down 117 new and updated street-legal motorcycles to 10 finalists…
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BRP
Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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BRP
BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
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Can-Am
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Can-Am
Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
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Dealers
Missouri Sheriff recovers stolen Can-Am UTV taken from Pitbull Powersports
A stolen Can-Am UTV taken from Pitbull Powersports last month has been recovered, thanks to a swift investigation by the…
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BRP
BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
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Dealers
New powersports dealership outside of Winnipeg has its grand opening
Midcan Powersports, located in Steinbach, Manitoba in Canada, offers a range of BRP products, including Ski-Doo and Can-Am ATVs and…
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BRP
BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
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Finance and Insurance
Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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BRP
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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Can-Am
BRP’s Can-Am electric motorcycles win iF Design Awards
BRP’s pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, were recently named winners of the 2025 iF Design Awards.
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Latest News
Can-Am to demo electric motorcycles at Electrifying Expo Orlando
Can-Am will also have experts on site to interact with attendees and discuss the brand’s focus on innovation and ushering…
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