As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...
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Rockford Fosgate begins shipping new M5 amplifiers
Tempe, Arizona-based Rockford Fosgate is now shipping the 5-channel and mono-block model of the new M5 amplifier line. The 800-watt 4-channel is expected to begin shipping in March. IPX6 rated, ...
Read More »All-new 2021 Can-Am Commander side-by-side revealed
BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an incredible number of awards, accolades, and podiums later, the brand ...
Read More »Bloomberg interview with BRP CEO Jose Boisjoli
Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models within three years and it’s growing base of women riders. ...
Read More »Can-Am Maverick X3 wins Dakar Rally for 4th year in a row
BRP and its Can-Am Off-Road vehicles just scored their fourth consecutive Dakar Rally victory (2018–2021), sweeping the top 11 places. Together, Maverick X3 racers completed more than 114,024 miles (183,504 ...
Read More »Did your dealership make BRP’s Platinum list for Q3 2020?
BRP once again has turned to the pages of Powersports Business to reveal its Platinum Certified dealerships. A Platinum Certified dealership consistently exceeds the highest levels of customer satisfaction and ...
Read More »Analyst provides BRP quarterly earnings outlook
With BRP reporting fiscal Q3 2021 earnings on Wednesday, BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note related to expected results. Johnson reports “it’s ...
Read More »BRP reveals Q2 Platinum Certified Dealers
Did your BRP dealership and its lineup of Can-Am, Sea-Doo, Ski-Doo, Spyder and Ryker stand out against your peers during Q2? Check out the list of BRP Platinum Certified Dealers, ...
Read More »Over half of Can-Am Ryker buyers are new to the sport
BRP and its Can-Am On-Road brand are accomplishing something traditional motorcycle manufacturers have been attempting to do for years: attracting new, younger, and more diverse riders into the industry. The ...
Read More »2021 Can-Am Defender PRO Limited launches; first cab HVAC with a long box
Can-Am Off-Road revealed its 2021 lineup Thursday night, with the 2021 Can-Am Defender PRO Limited featuring a fully enclosed cab with climate control — the industry’s first cab HVAC with ...
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