As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...

Tempe, Arizona-based Rockford Fosgate is now shipping the 5-channel and mono-block model of the new M5 amplifier line. The 800-watt 4-channel is expected to begin shipping in March.  IPX6 rated, ...

BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an incredible number of awards, accolades, and podiums later, the brand ...

Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models within three years and it’s growing base of women riders. ...

BRP and its Can-Am Off-Road vehicles just scored their fourth consecutive Dakar Rally victory (2018–2021), sweeping the top 11 places. Together, Maverick X3 racers completed more than 114,024 miles (183,504 ...

BRP once again has turned to the pages of Powersports Business to reveal its Platinum Certified dealerships. A Platinum Certified dealership consistently exceeds the highest levels of customer satisfaction and ...

With BRP reporting fiscal Q3 2021 earnings on Wednesday, BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note related to expected results. Johnson reports “it’s ...

Did your BRP dealership and its lineup of Can-Am, Sea-Doo, Ski-Doo, Spyder and Ryker stand out against your peers during Q2? Check out the list of BRP Platinum Certified Dealers, ...

BRP and its Can-Am On-Road brand are accomplishing something traditional motorcycle manufacturers have been attempting to do for years: attracting new, younger, and more diverse riders into the industry. The ...

Can-Am Off-Road revealed its 2021 lineup Thursday night, with the 2021 Can-Am Defender PRO Limited featuring a fully enclosed cab with climate control — the industry’s first cab HVAC with ...