Can-Am
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Can-Am
Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Motorcycle
Rider reveals 2025 Motorcycle of the Year
For the 2025 Motorcycle of the Year, Rider Magazine narrowed down 117 new and updated street-legal motorcycles to 10 finalists…
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BRP
Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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BRP
BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
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Can-Am
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Can-Am
Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
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Dealers
Missouri Sheriff recovers stolen Can-Am UTV taken from Pitbull Powersports
A stolen Can-Am UTV taken from Pitbull Powersports last month has been recovered, thanks to a swift investigation by the…
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BRP
BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
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Dealers
New powersports dealership outside of Winnipeg has its grand opening
Midcan Powersports, located in Steinbach, Manitoba in Canada, offers a range of BRP products, including Ski-Doo and Can-Am ATVs and…
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BRP
BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
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Finance and Insurance
Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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BRP
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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Can-Am
BRP’s Can-Am electric motorcycles win iF Design Awards
BRP’s pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, were recently named winners of the 2025 iF Design Awards.
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Latest News
Can-Am to demo electric motorcycles at Electrifying Expo Orlando
Can-Am will also have experts on site to interact with attendees and discuss the brand’s focus on innovation and ushering…
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BRP
BRP closes 2024 with 17 design awards
BRP is celebrating another exceptional year in 2024 with 17 design awards. Among these accolades, the Canadian OEM capped off…
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BRP
BRP reports Q3 results, sales drop in North America
Revenues decreased 17.5% due to softer demand and continued focus on reducing network inventory levels. North American retail sales decreased…
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Can-Am
Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
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Can-Am
Sara Price reveals ‘Rip & Dip’ edition Can-Am Maverick R build
Professional off-road racer Sara Price is debuting her first-ever Can-Am Maverick R X RS build, the Rip & Dip Edition, built by Alsup…
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BRP
BRP reports North American retail sales drop in Q2
BRP's North American retail sales for powersports products decreased by 18% for the three months compared to the same period…
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Latest News
Can-Am releases 2025 ATVs, UTVs, and new model in three-wheel lineup
Can-Am's new Canyon model features higher ground clearance, longer suspension travel, all-road wheels, and enduro anti-slip pegs so riders can…
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