Owner Nate Lang recently oversaw the expansion of his latest acquisition, which was needed to improve the customer experience and increase efficiency, especially in the service department.

As of June 1, the Florida dealership has served its area for 50 years. And although the Motorcycle Clinic team did not make plans to celebrate the anniversary because the shop has been so busy, its community did.

After speaking with ATV and SxS Testing Manager Pat Biolsi, it was evident that the Yamaha team did their research to determine which features absolutely had to be included on the new model in order to appeal to their targeted customer base.

U Motors’s social media showcases the fun that employees have in the dealership. The owner explains that this type of content produces a better response from viewers.

Terry Thompson, sales manager of Jet City Harley-Davidson, explains how the dealership boosts new unit sales through its sales programs and Tires For Life program.

Mike and Lisa Ward, part of the Classic Chevrolet automotive family, a well-established automotive dealership in Grapevine, Texas, have acquired their first powersports dealership.

Bryan Halsey owns three dealerships in Virginia and West Virginia, and discusses the importance of communication with management to ensure operations at each store run smoothly.

Powersports Business learns how Jonesboro Cycle & ATV creatively markets itself by attending events, utilizing social media and collaborating with influencers.

Pamela Dengler, owner of the dealership, explains how to retain quality employees and how to invest in their professional lives as well as personal.

The Bucks County, Pennsylvania, dealership hosts around 50−60 events a year, and went all out for the Harley-Davidson 120th Season Opener.