Dealers
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Freddie Spencer to mentor Royal Enfield BUILD.TRAIN.RACE. team
Royal Enfield has announced the return of its signature BUILD. TRAIN. RACE. (BTR) program to both American Flat Track and…
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Dunlop announces continued support of GNCC Racing series
Dunlop has announced its continued sponsorship of the GNCC Racing series. The company has sponsored the GNCC for over 30…
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NHRA approves new Suzuki Hayabusa bodywork
The Vance & Hines/Mission/Suzuki Pro Stock Motorcycle (PSM) Team is eager for the 2023 NHRA season, after receiving approval from…
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Honda releases 2023 Talon “S” series
American Honda has unveiled the new “S” series for the 2023 Talon family. The “S” series is intended to satisfy…
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Polaris unveils special edition Slingshot model
Polaris Slingshot has announced its partnership with ROUSH Performance to unveil the all-new special ROUSH Edition model. Designed at the…
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Electric PWC hits Miami Boat Show
Taiga Motors is attending the Miami Boat Show with its new Orca Carbon, the industry’s first electric personal watercraft. Taiga…
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Can-Am UTVs rock the Hammers
At the 2023 Ultra 4 King of the Hammers competition in Johnson Valley, CA, the Can-Am Factory Racing Team earned…
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Vance & Hines announces 2023 KOTB seasoned team
Vance & Hines will compete in the MotoAmerica’s King of the Bagger series in 2023, returning with its experienced riders…
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Protective Asset Protection offers lifetime battery protection program
Protective Asset Protection, a provider of F&I programs and services, has announced the availability of its new Powersports Lifetime Battery…
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Motorex USA buys American oil company
MOTOREX USA INC, the U.S.-affiliate of Swiss-based MOTOREX GROUP, has agreed with Intercontinental Lubricants Corporation to acquire SPECTRO PERFORMANCE OILS.…
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Buell & Sands show Super Cruiser concept
At a private party in Long Beach, California on Feb. 10, Buell Motorcycle debuted its all-new Super Cruiser concept motorcycle…
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Tucker Powersports secures funding
Tucker Powersports recently announced that the company’s ownership group has provided additional funding for the company. Funding will support Tucker’s…
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Yamaha contributes half a million in outdoor grants
Yamaha Motor Corp., USA contributed more than $500,000 in grant awards to the Yamaha Outdoor Access Initiative (OAI) in 2022.…
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NPA CEO joins AIMExpo to speak about pre-owned market
National Powersport Auctions (NPA) is excited to return to AIMExpo in Las Vegas this week and meet and greet AIMExpo…
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Find It Now GPS Security appoints president
Find It Now GPS Security (FIN) has announced the promotion of Ray Banken to president and chief operating officer. Banken…
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Atturo Tire announces distribution partner
Tucker Powersports has announced an exclusive distribution agreement with Atturo Tire, and will now distribute Atturo’s line of side-by-side tires.…
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Polaris unveils limited-edition RZR models
Polaris Off Road has announced its partnership with iconic motocross and mountain bike brand Troy Lee Designs to unleash two…
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Exhaust manufacturer offers 3-year limited warranty
RJWC Powersports, a manufacturer of high-performance ATV and UTV exhaust systems and accessories, has introduced a 3-year limited warranty for…
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Ironhorse Funding announces partnership to refinance motorcycles, powersports
Ironhorse Funding and Full Throttle have announced a partnership to provide an access point for members to apply to refinance…
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