CPD, YCF Motorcycles expand focus on entry-level segment
Central Powersports Distribution and YCF Motorcycles have officially launched a new strategic partnership aimed at expanding dealer access to pit bikes and entry-level motocross models across the U.S.
The agreement follows more than a year of planning and is designed to pair CPD’s growing dealer network with YCF’s lineup of youth-oriented and entry-level machines — a segment that continues to see increased demand from first-time riders and recreational users.
As part of the rollout, YCF has appointed Robert Arnold as a U.S. sales associate. Arnold, a longtime YCF dealer, will work directly with CPD dealers to support onboarding, product education and retail growth at the store level.
“This collaboration brings together a strong dealer network and a proven product lineup,” says Mark Berg of CPD. “The addition of Robert Arnold brings real-world experience and product knowledge that will be key as we roll this program out across our dealer network.”
The partnership reflects continued momentum in the entry-level powersports category, where affordability and accessibility are driving new customer acquisition. For dealers, the addition of pit bikes and smaller-displacement motocross units can serve as a gateway to long-term customer relationships and future unit sales.
With the partnership now in place, CPD and YCF say they will focus on expanding dealer adoption and building brand presence in a competitive but growing segment of the market.
