partnership
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Accelerate Conference
Lightspeed joins Powersports Business as 2027 Education Partner at AIMExpo
Lightspeed to share dealership technology expertise and insights on smarter business decisions at the Dealer Accelerate stage during AIMExpo 2027.
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Distributors/Aftermarket
R&G partners with Twisted Throttle to expand U.S. distribution
Partnership gives U.S. dealers and riders a new source for motorcycle crash protection and styling accessories.
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CFMOTO
CFMOTO 675SR-R named official motorcycle for 2027 WorldWCR season
The appointment marks the first time a Chinese motorcycle manufacturer will supply bikes for an FIM world championship-level one-make series.
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Yamaha
Yamaha and John Deere team up on future side-by-sides
The companies will combine Yamaha’s powertrain expertise with John Deere’s vehicle development, U.S. manufacturing and customer knowledge to develop future…
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Motorcycle
AMA, Backcountry Discovery Routes partner on adventure motorcycling advocacy
The organizations have signed an agreement focused on land access, rider education, route stewardship and community engagement.
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Finance and Insurance
Scag expands dealer financing options through Huntington, Octane partnership
The partnership allows Scag dealers to manage the entire financing process through the Huntington Bank Powered by Octane platform, from…
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Service Providers
Garage Composites, Livium partner to expand dealer performance tools
Garage Composites and Livium have announced a strategic partnership aimed at providing powersports dealers with enhanced performance management and benchmarking…
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Zero Motorcycles
Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles…
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Dealers
NATDA partners with NCM Associates to expand dealer training
NATDA members will now have access to 20 Groups built specifically for trailer dealers, along with a new “Express” format…
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Motorcycle
CPD, YCF Motorcycles expand focus on entry-level segment
With the partnership now in place, CPD and YCF say they will focus on expanding dealer adoption and building brand…
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Finance and Insurance
Ampli-Fi partners with VisionAST to boost dealer F&I analytics
The collaboration combines Ampli-Fi’s dealer training and consulting services with VisionAST’s data analytics platform to provide real-time insight into dealership…
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Electric
CAKE taps Keeway Group to restart production, launch ‘CAKE 2.0’ era
The companies will combine CAKE’s distinctive design and engineering with Keeway’s established production capabilities, a move both sides describe as…
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Finance and Insurance
Dealers get faster, smarter F&I with Priority One–Lightspeed partnership
Dealers using Lightspeed’s dealer management system can now connect customers to financing faster and with greater security, thanks to a…
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Service Providers
Dealer Spike and Blackpurl partner to streamline dealer inventory management
he integration connects Dealer Spike websites directly with the Blackpurl 2 cloud-based dealership management system, allowing units to flow seamlessly…
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Dealers
NPDA and Powersports Rep Association join forces to strengthen industry
In a move aimed at boosting the powersports industry, the National Powersports Dealer Association (NPDA) and the Powersports Rep Association…
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Motorcycle
Dunlop extends partnership as official tire supplier of MotoAmerica
MotoAmerica and Dunlop announced April 29 that it has renewed their partnership, which will keep Dunlop as the official tire…
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ATV
Massimo Group expands partnership with Rural King
Massimo Group recently announced the expansion of its retail partnership with Rural King, a leading farm and home store with…
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Dealers
Denago finalizes partnership with Lightspeed and HLSM
Denago Powersports is forging forward in expanding its portfolio of partnerships by adding Lightspeed and HLSM, the premier powersports parts…
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Dealers
MX Sports Pro Racing and Feld Motor Sports announce partnership
MX Sports Pro Racing and Feld Motor Sports, Inc., have jointly announced a partnership to create a new championship platform…
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Dealers
LiveWire’s merger includes partnership with Harley-Davidson, KYMCO
Harley-Davidson, Inc. and AEA-Bridges Impact Corp., a special purpose acquisition company with a dedicated sustainability focus, sponsored by executives of…
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