News
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AMA Motorcycle Hall of Fame announces class of 2025
Six distinguished competition and non-competition motorcyclists will be inducted on Oct. 23 during the AMA Hall of Fame Induction Ceremony…
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Young Powersports opens exclusive dealership of Euro-only brands
Young's ninth dealership will carry motorcycles from OEMs BMW, Ducati, and Triumph, as well as parts, gear, and accessories from…
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Honda commits $1 million annually to American Red Cross Disaster Relief
The American Red Cross responds to more than 65,000 disasters annually—from house fires to hurricanes—and Honda’s contribution helps the organization…
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BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
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Minnesota city council green lights powersports dealership expansion
At its June 9 meeting, the Fridley City Council unanimously approved an interim use permit for Chopper Powersports to use…
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Polaris recalls Ranger XP Kinetic and Pro XD Kinetic ROVs due to fire hazard
According to Polaris, a cracked filter may allow water intrusion into the high-voltage charging harness, potentially leading to a short…
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New powersports dealership outside of Winnipeg has its grand opening
Midcan Powersports, located in Steinbach, Manitoba in Canada, offers a range of BRP products, including Ski-Doo and Can-Am ATVs and…
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KTM is back! Arrival dates announced for lightweight street and adventure models
KTM, fresh off its new capital infusion and partnership with Bajaj Auto, has officially confirmed delivery windows for several new…
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EagleRider introduces new Buddy Pass to club members
EagleRider has reimagined its club membership and is offering buddy passes to allow more enthusiasts easier access to premium bikes.
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Michigan dealer to transform former sports bar into nation’s largest exclusive BMW dealership
Construction is currently underway with demolition, utility restoration, and site prep in progress. If all goes as planned, the new…
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American Honda renews Pro Motocross partnership, returns as RedBud title sponsor
American Honda has renewed its long-standing partnership with the Pro Motocross Championship, continuing its deep-rooted legacy in U.S. motocross by…
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Mosaic adds auditing component to its dealership compliance solutions
Mosaic Compliance Services announced the launch of AuditF&I, a new continuous monitoring solution designed to help dealers comply with state…
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Ural Neo 500 sidecar set to launch in U.S. by 2026
The Neo 500 will be the first release from Ural Neo, a new sub-brand under IMZ-Ural aimed at building simpler,…
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Motorcycle legend Warner Riley dies at 83
Warner Riley was a motorcycle legend and part of the coveted motorcycle 200 MPH Club. Riley also built the single…
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Yamaha announces 2026 YZ off-road lineup
The 2026 models are highlighted by updates to its YZ450F Motocross model, key updates to its two-stroke YZ125, and four…
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NPA and NPDA launch Pre-Owned Market webinar ahead of DealerConnect
The webinar will be led by Tony Altieri, vice president of business development at NPA, who will provide a real-time…
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AFAM returns to U.S. powersports market through Kimpex USA partnership
A staple of the American powersports scene in the 1980s and ’90s, AFAM earned a strong reputation among road riders,…
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Equip Expo expands its UTV test track
Equip Expo, the award-winning outdoor power equipment trade show, is expanding its UTV test track at this year's event, as…
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SDR Motorsports appoints industry veteran Bryatt Fischer as VP of sales and marketing
Fischer joins the Mesa, Arizona-based company with a strong background in marketing, sales, and product development.
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MV Agusta and Dainese team up to honor racing legend Giacomo Agostini
MV Agusta has unveiled the Superveloce 1000 Ago, a limited-edition motorcycle paying homage to the legacy of 15-time world champion…
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