News
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KTM, Pierer Mobility open new $53M headquarters in California
Just 15 months after breaking ground on the development, KTM North America and parent company Pierer Mobility celebrated the grand…
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D-A Lubricant Company teams up with AMRA Drag Race Series for 2023
D-A Lubricant, the parent company of PennGrade1 High-Performance Oil, has announced a partnership with American Motorcycle Racing Association (AMRA) for…
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Moto Guzzi prepares to open its doors again this fall
Moto Guzzi has announced the return of its open house this year, which will be held in Mandello del Lario,…
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Indian Motorcycle reveals Custom Sport Chief Series builders
Indian Motorcycle has shared the three builders of the Indian Motorcycles Custom Sport Chief Series: Yaniv Evan, Jake Cutler and…
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BMW adds facial recognition system to Boxer models
With AI and facial recognition software in the mainstream news lately, new technologies are finding more ways to integrate into…
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Global motorcycle model tops 3 million units sold
The third largest motorcycle/scooter manufacturer in India (and parent company of Norton Motorcycles), TVS Motor Company, announced that its HLX…
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BRP announces partnerships to promote responsible riding
BRP Inc. will broaden its Responsible Rider program efforts, announcing three-year partnerships with Tread Lightly! and RideSafe organizations equally committed to…
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Service Dept.: A ‘slew’ of first quarter recalls announced
A slew of recalls was issued by manufacturers in the first quarter of 2023, including ones from Royal Enfield, Polaris…
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Pirelli announces 2023 RYAO road racing schedule
Pirelli Tire North America has announced the return of the RYAO road racing program this year. The RYAO program will…
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PSB covers latest riding apparel and accessory product
Powersports Business has covered the latest riding apparel and accessory products, including apparel from FIRSTGEAR, Z1R and the Ducati Communication…
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Triumph releases limited edition Bonneville T120
Triumph has launched the new Bonneville T120 Black DGR Limited Edition to celebrate 10 years of its partnership with the…
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John Potts joins Drag Specialties So. Cal. sales team
Drag Specialties recently announced John Potts has joined the sales team roster covering the Southern California area. V-twin industry veteran…
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Equip Expo expands 40th show exhibitor space
Equip Exposition, the international landscape, outdoor living, and equipment exposition, will expand exhibitor space to the West Wing of the…
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Martelli Brothers announce ‘Unlimited Off-Road Racing’ series
The Martelli Brothers recently announced a brand new desert off-road racing organization called “Unlimited Off-Road Racing.” The new series will…
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SUPER73 launches electric e-bike lineup, youth balance bike
SUPER73, an American lifestyle adventure brand and manufacturer of electric bicycles based in Irvine, California, has launched its electric bike…
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AMA opens registration for Vintage Days race events, swap meet, and more
Mark your calendar for AMA Vintage Motorcycle Days coming up in less than four months, from July 21-23, at the…
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Kellermann Lighting signs distribution deal with Tucker
Tucker Powersports has announced it signed an exclusive distribution agreement with German lighting brand Kellermann, a manufacturer of high-technology premium…
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Harley-Davidson X350 heading to U.S. dealers (sort of)
The new, small-displacement Harley-Davidson is heading to U.S. H-D dealers. However, customers won’t be able to buy one. The street-tracker-styled…
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Zero partners with IMI to build its electric motorcycles
Zero Motorcycles and Integrated Micro-Electronics Inc. (IMI), an electronics manufacturing services company with headquarters in the Philippines, have announced a…
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Ride1Up unveils moped-style electric bike
Ride1Up has released the Revv1, a Class 2 moped-style electric bike designed for everything from adrenaline-inducing rides to a quick…
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