new models
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Moto Morini
Moto Morini U.S. sales surge 82% as 2026 models hit showrooms
Moto Morini is accelerating its U.S. momentum with year-to-date retail sales up 82%, driven by an expanding dealer network and…
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Personal Watercraft
Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Can-Am
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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ATV
Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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Suzuki
Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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KTM
KTM AG resumes full production as Pierer Mobility releases H1 2025 results
KTM has resumed full production as it plans 2026 MY launches, and parent company, Pierer Mobility, releases mostly positive data…
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Suzuki
Suzuki reveals 2026 GSX-8T and GSX-8TT sport standards with retro styling
Suzuki says the GSX-8T evokes the confident stance of classic standards like the T500 Titan, while the GSX-8TT channels late…
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Motorcycle
Sherco Racing Factory names Sherco United States as exclusive U.S. distributor
Sherco U.S. will manage all aspects of importation, distribution, and dealer support, with an emphasis on technical service, after-sales care,…
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KTM
KTM is back! Arrival dates announced for lightweight street and adventure models
KTM, fresh off its new capital infusion and partnership with Bajaj Auto, has officially confirmed delivery windows for several new…
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Motorcycle
Beta expands RX Motocross lineup with new 250 and 350 two-strokes for 2026
These new additions join the returning 450 RX 4-stroke in Beta’s RX lineup, delivering fresh options for racers and dealers…
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Kawasaki
Kawasaki expands 2026 dual-sport lineup with KLX300, KLX300SM, and all-new KLX230 models
Headlining the announcement are the return of the KLX300 and KLX300SM, along with the debut of two all-new models: the…
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Motorcycle
Benda Motorcycles enters U.S. market with new opportunities for dealers
Starting next week, U.S. dealerships will begin receiving the first shipment of Benda motorcycles. The brand brings competitive pricing, modern…
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UTV
Kandi Technologies reports 2024 financial results, launches first U.S.-made vehicle
Kandi Technologies Group, Inc., has reported its financial results for the full year 2024 while achieving a significant milestone in…
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Indian Motorcycles
Indian Motorcycle reveals two limited edition Elite cruisers; takes aim at CVO
The all-new Challenger Elite and Pursuit Elite feature Indian's PowerPlus 112 engine, are individually numbered, and deliver high level of…
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Motorcycle
Italian OEM launches two new models for the U.S. market
Fantic Motor, an Italian motorcycle and e-bike manufacturer, recently announced its expansion into the U.S. market, releasing a pair of…
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Harley-Davidson
LiveWire reveals S2 Patrol models for law enforcement and security fleets
The S2 Patrol Del Mar and Alpinista models incorporate the performance and safety features of the standard bikes with dedicated…
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Triumph
Triumph steps onto enduro scene with sponsorship, new range of bikes
Triumph Motorcycles announced it will be the official sponsor of the Paulo Duarte FIM EnduroGP World Championship. Triumph will also…
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Triumph
Triumph takes wraps off TF 250-E and TF 450-E Enduro models
Triumph Motorcycles has officially launched the all-new TF 250-E and TF 450-E for model year 2026, designed and developed with…
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Triumph
Triumph to launch new Enduro model March 25
Anticipation for Triumph’s new Enduro model has been building since the announcement in September that the Triumph Racing Enduro Team…
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Dealers
Denago introduces new models at AIMExpo
National Marketing Manager Steve Lawler talks with his National Sales Director Johnny Hayes about adding dealers and talking to prospects…
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