Top Stories
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Tread Lightly names new, forward-thinking executive director
A forward-thinking executive passionate about customer service, Doug Bigelow excels at navigating the complexities of large organizations and aligning them…
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AIMExpo opens with new product presentations, OEM tour and dealer training
On Wednesday, AIMExpo kicks off with a slew of new product presentations at the Las Vegas Convention Center.
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Polaris Slingshot debuts 2025 lineup, celebrates 10th anniversary
New for 2025, the Polaris Slingshot introduces a fully redesigned front end, all-new eight-inch speakers and improved drivability.
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Jessica Noaeill elected to AMA Board of Directors
A lifelong rider and motorsports enthusiast, Noaeill has over 20 years of experience as an AMA club president and event…
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KTM introduces the 2025 KTM 390 Adventure range
KTM reveals the slim and compact 2025 390 ADVENTURE R and ADVENTURE X, set to arrive on showroom floors in…
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Honda reveals record-breaking Red Rider Rewards program
Honda supports over 190 race series across the U.S., with more than 1,425 events spanning 11 disciplines, including AMA Supercross…
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Cardo Systems targets ORV segment
Cardo Systems has partnered with SPEC PR to expand its public relations and marketing communications efforts in the ORV segment.
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Moto Canada: Tariffs pose significant risk to powersports industry
The Canadian powersports association says it understands and supports a strong Canadian response. However, if enacted, counter-tariffs on motorcycles and…
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TMDA celebrates doc fee increase at annual conference
The Texas Motorcycle Dealers Association Annual Conference at the Lone Star Court hotel in Austin brought with it a celebratory…
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Segway appoints Derek Jordahl to VP of sales and aftersales
Segway Powersports has named Derek Jordahl, with over 22 years of experience in the industry, vice president of sales and…
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FlexPath DXP to showcase VeriQual at AIMExpo
Attendees will have the exclusive opportunity to experience live demonstrations of VeriQual’s identity verification and credit prequalification solution at booth…
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MotoAmerica onboards industry veteran Shane Pacillo
MotoAmerica has named 20-year marketing professional Shane Pacillo as vice president of media and promotions, effective immediately.
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MotoAmerica Superbike champion Josh Herrin joins XtremeGard booth at AIMExpo
In addition to celebrating Herrin’s achievements, XtremeGard will showcase its latest offerings and innovations for the powersports industry.
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Turn 14 integrates with Blackpurl to simplify parts management
Through this collaboration, Blackpurl dealerships can now access their custom dealer pricing, auto-updated inventory levels across all four of T14’s…
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San Jose Harley-Davidson acquired by Oakland H-D store owners
Performance Brokerage Services recently announced the sale of San Jose Harley-Davidson in California from Cliff Chester to Mike Genthner and…
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Indian Motorcycle reveals Chieftain, Roadmaster PowerPlus models and 112 engine
Indian has expanded its PowerPlus family with the Chieftain PowerPlus and Roadmaster PowerPlus. In addition, the company introduced a 112ci…
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Harley-Davidson introduces two new and six refreshed motorcycles for 2025 lineup
Harley-Davidson has revealed two new and six refreshed motorcycles for its 2025 model lineup, which include the new Street Glide…
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Answer Racing and ProTaper launch dealer-driven rider support program
The program allows qualifying dealerships to select talented local racers to represent both the dealership and the ProTaper or Answer…
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Ducati recalls 2025 Panigale S/STD V4 for rear brake issue
Excessive heat may damage the rear brake hose between the ABS control unit and brake caliper, resulting in a sudden…
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MIC Lunch & Learn sessions return to AIMExpo
These complimentary Lunch & Learns, hosted by the MIC, will be held from 12:15 to 1 pm in the MIC…
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