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Cardo Systems targets ORV segment

Cardo Systems has partnered with SPEC PR, a public relations agency specializing in outdoor and off-road recreation, to expand its public relations and marketing communications efforts specific to the off-road vehicle (ORV) segment.

Snowmobilers
Cardo products thrive in sand, dust, mud, and snow, ensuring reliability no matter the conditions. Photo courtesy of Cardo Systems

“We see a great opportunity in the ORV space where friends and families can use our products and technology to communicate better, listen to music, and generally have a more comfortable and fun experience, just like motorcyclists have been doing for years,” says Liat Sade Lavan, head of ORV at Cardo. “SPEC’s proven track record in the ORV space makes them the ideal partner to help us amplify our message and connect with off-road enthusiasts.”

SPEC will collaborate with Cardo’s expanding ORV department to build relationships with and raise awareness among key media, industry stakeholders, and powersports enthusiasts. The agency’s key responsibilities will include serving as a primary media contact, facilitating public relations activities, and developing strategic marketing partnerships.

“The Cardo team has built an amazing brand around category-leading products and technology that improve every ride and inspire people to spend more time outdoors, which maps to our expertise and agency values,” says Van Holmes, partner at SPEC PR. “Cardo’s Packtalk Edge ORV and Packtalk Edgephones are wireless, tough, comfortable, and have great connectivity and audio. We believe Cardo is poised to make significant strides in the ORV segment, and we’re excited to help them connect with new customers and solidify their position as a leader in the market.”

Lavan says Cardo plans to expand its ORV marketing team while also focusing on developing more products specifically dedicated to this market.

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3 Comments

  1. I have worked with Spec PR for the last eight years and I’ve gotta say that the car team should get ready for some really exciting time ahead. That PR team is top-notch!

  2. Correct that. “Cardo team”. See?! I’d be nothing without those guys double checking my work before I say things in public.

  3. Correction. “Cardo team”. See?! This is what happens when my PR buddies don’t double check me before I speak in public.(Classic):)

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