Triumph Motorcycles America has named Jack Norton as its new marketing communications manager. Norton is an experienced marketing professional with an extensive background overseeing integrated marketing campaigns in the private, ...

By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of ...

The onset of COVID-19 has presented many curveballs throughout the industry to dealerships that throughout the year would otherwise offer business as usual; from closed showrooms, to curbside parts pickup ...

Mandie Fonteyn-Albert, who most recently handled communication and events in North America for American Honda’s HRC factory race team, has been named marketing director at National Powersport Auctions (NPA). “Mandie ...

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards.

Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic?

Let’s focus on sustainable ways to drive more floor traffic. Note that I said, “sustainable,” since a one-time, budget-busting advertising blitz is probably not the long-term answer. Here are three free or inexpensive solutions that are sustainable.

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product.

Here’s one of my favorite marketing approaches that I’ve come across lately: a helmet trade-in program.