marketing
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Features
The secret weapons of thriving dealerships
Innovation and marketing are what separate thriving dealerships from those that merely survive, and dealers' ability to lead in these…
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Latest News
Ready2Ride helps dealers prepare for slower winter season
R2R offers Snapchat and Twitter advertisement strategies, Geo-Fencing ads, Marketing Automation and a Performance Max Campaign to boost sales and…
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Dealers
PSB Instagram gets Texas-sized growth surge as followers ramp up
Thanks to the support of dealership owners and staff and industry members, Powersports Business this week eclipsed 1,900 followers on…
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Accelerate Conference
CycleTrader’s Accelerate dealer seminar preview (video)
As the industry inches closer to gathering at the Nov. 8-10 Powersports Business Accelerate Conference at the Hyatt Regency in…
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Dealers
RumbleOn names new chief marketing officer
Dallas-based RumbleOn today added to its executive leadership team, appointing Matthew McCartin as chief marketing officer. McCartin will report to…
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Dealers
Wilson launches new business to help spur industry growth
With more than 10 years of experience in the motorsports industry and the desire to make an impact, Heather Wilson…
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Dealers
Triumph America hires marketing communications manager
Triumph Motorcycles America continues to ramp up its dealer support with the hiring of a new marketing communications manager based…
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Dealers
How to get a close rate 50% higher than standard lead capture form
Interested in a more effective way to capture leads from your website than what your current form might be providing?…
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Blogs
Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been…
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Dealers
Yamaha Motor Canada announces marketing team changes
Yamaha Motor Canada has made the following changes within its marketing team, effective immediately. Each team member will oversee all…
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