Triumph Motorcycles America has named Jack Norton as its new marketing communications manager. Norton is an experienced marketing professional with an extensive background overseeing integrated marketing campaigns in the private, ...
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Connect with your audience through emotional marketing
By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of ...
Read More »Dealership staffs offer advice for COVID-19 marketing
The onset of COVID-19 has presented many curveballs throughout the industry to dealerships that throughout the year would otherwise offer business as usual; from closed showrooms, to curbside parts pickup ...
Read More »Ex-Honda HRC communications head joins NPA
Mandie Fonteyn-Albert, who most recently handled communication and events in North America for American Honda’s HRC factory race team, has been named marketing director at National Powersport Auctions (NPA). “Mandie ...
Read More »QR Codes: Effective marketing tool or just another gimmick?
Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards.
Read More »Build pre-show buzz
Powersports show season is right around the corner, and winter will be here before you know it. What plans are you working on to build your own display traffic?
Read More »Lack of floor traffic sinking your dealership?
Let’s focus on sustainable ways to drive more floor traffic. Note that I said, “sustainable,” since a one-time, budget-busting advertising blitz is probably not the long-term answer. Here are three free or inexpensive solutions that are sustainable.
Read More »Have you made the social shift?
Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product.
Read More »An innovative dealer marketing approach
Here’s one of my favorite marketing approaches that I’ve come across lately: a helmet trade-in program.
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