marketing
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Best Practices
Marketing That Drives Sales, Not Just Likes
In today’s retail environment, it has become remarkably easy to confuse marketing activity with marketing success. Social media engagement can…
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Distributors/Aftermarket
CPD hires new marketing and social media coordinator
Central Powersports Distribution (CPD) has appointed Erik Hoagenson as its new marketing and social media coordinator, expanding the company’s digital…
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Best Practices
Content Marketing for Retailers Who Don’t Want to Be Influencers
The modern definition of content marketing has been hijacked by trends that reward spectacle over substance. But for most retailers,…
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Service Providers
‘Fuel for Thought’ virtual series returns for fourth year to support motorsports event organizers
As rising operating costs and increasing marketing demands continue to pressure motorsports event organizers, High Gear Success is bringing back…
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Harley-Davidson
Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers
At the center of the leadership moves are expanded roles for Bill Davidson and Karen Davidson, two of the most…
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Dealers
Making the most of your OEM co-op program
Co-op dollars are part of the dealer/OEM relationship, but they only become real, spendable money when dealers actually claim them.
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Distributors/Aftermarket
S&S Cycle promotes Kelly to vice president of marketing
Kelly rejoined S&S Cycle in September 2024, having previously served at the company from 2004 to 2009. He was immediately…
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Dealers
Denago Powersports appoints Kevin Duke as national marketing manager
Duke’s distinguished career includes more than a decade as editor-in-chief of Motorcycle.com, as well as a recent tenure at American…
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Distributors/Aftermarket
All Balls Racing reveals new logo and marketing expansion
Shelby Stites, social media specialist at All Balls Racing, says the rebranding effort is not just about updating the look:…
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Audio
Cardo Systems targets ORV segment
Cardo Systems has partnered with SPEC PR to expand its public relations and marketing communications efforts in the ORV segment.
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Features
The secret weapons of thriving dealerships
Innovation and marketing are what separate thriving dealerships from those that merely survive, and dealers' ability to lead in these…
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Latest News
Ready2Ride helps dealers prepare for slower winter season
R2R offers Snapchat and Twitter advertisement strategies, Geo-Fencing ads, Marketing Automation and a Performance Max Campaign to boost sales and…
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Dealers
PSB Instagram gets Texas-sized growth surge as followers ramp up
Thanks to the support of dealership owners and staff and industry members, Powersports Business this week eclipsed 1,900 followers on…
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News
CycleTrader’s Accelerate dealer seminar preview (video)
As the industry inches closer to gathering at the Nov. 8-10 Powersports Business Accelerate Conference at the Hyatt Regency in…
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Dealers
RumbleOn names new chief marketing officer
Dallas-based RumbleOn today added to its executive leadership team, appointing Matthew McCartin as chief marketing officer. McCartin will report to…
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Dealers
Wilson launches new business to help spur industry growth
With more than 10 years of experience in the motorsports industry and the desire to make an impact, Heather Wilson…
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Dealers
Triumph America hires marketing communications manager
Triumph Motorcycles America continues to ramp up its dealer support with the hiring of a new marketing communications manager based…
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Dealers
How to get a close rate 50% higher than standard lead capture form
Interested in a more effective way to capture leads from your website than what your current form might be providing?…
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Blogs
Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been…
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Dealers
Yamaha Motor Canada announces marketing team changes
Yamaha Motor Canada has made the following changes within its marketing team, effective immediately. Each team member will oversee all…
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