Latest News
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Bajaj Mobility reports strong second-half, sees 60% retail sales growth
The KTM parent reported a successful 2025 second half, earning $680 million in net profit, $1.15 billion in revenue, and…
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Honda’s e-motorcycle takes home gold at iF Design Awards
Part of Honda's "Fun" category, the WN7 electric motorcycle is the manufacturer's first time winning top honors at the prestigious…
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BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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Dealer Inventory Coverage explained
Commercial property and casualty risk consultant Zach Materne walks dealers through Dealer Inventory Coverage and how to protect your powersports…
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ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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USA claims first-ever FIM Oceania Women’s Motocross Cup victory
The decisive victory underscores the growing strength of women’s motocross in the United States and highlights the effectiveness of the…
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MV Agusta announces global partnership with DHL Supply Chain
MV Agusta Motors says this is a strategic partnership, one that will provide higher excellence in spare parts and accessories…
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Segway Powersports sells out initial Super Villain inventory in two weeks
Segway Powersports said it is ramping up production to meet demand, with additional inventory expected to become more widely available…
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TMDA annual conference keeps relationships, regulations at forefront
Texas dealers gathered in Austin for the Texas Motorcycle Dealers Association Annual Conference, where attendees said it was "a great…
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Harley-Davidson confirms layoffs as company works to stabilize business
The layoffs come after a difficult 2025 for Harley-Davidson, which reported a $29 million operating loss, with a 12% year-over-year…
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HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
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Honda adds E-Clutch, more off-road ability to its ADV range
Honda upgrades its middleweight adventure bike category with the addition of E-Clutch to the 2026 Transalp, the fifth Honda model…
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Triumph opens registration for DGR, announces special edition cafe racer prize
As official sponsor of DGR, Triumph is offering a one-off Speed Twin 1200 Cafe Racer DGR Edition as the headline…
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Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model
The overhaul comes as Honda marks the 10th anniversary of the Pioneer 1000 platform. The overhaul includes its first fully…
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Sheffield Financial expands pre-owned financing, boosts dealer flexibility
Sheffield Financial is expanding its pre-owned powersports financing program, introducing broader vehicle eligibility, higher loan advances and new dealer incentives…
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NPA promotes Perry to VP of sales operations
In his new role, Brandon Perry will be responsible for optimizing NPA’s front-end processes, systems, and go-to-market strategies across the…
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Yuasa Battery names new vice president of sales and marketing
Thomas Charno brings more than 20 years of experience in sales, marketing and commercial strategy within engineered manufacturing sectors to…
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Tire Tech 2026: Motorcycle tires target touring, adventure, and track day grip
Powersports Business takes a closer look at some of the newest motorcycle tires hitting the market and what dealers should…
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Buy-sell transaction of two Virginia H-D dealerships officially close
The deal, initially reported on Feb. 24, involved the estate of Mary Hughes selling to the largest Harley-Davidson dealership group…
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Indian Motorcycle leads again as dealers miss half of web leads, study finds
According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at…
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