Latest News
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Summer’s hottest new products from Drag Specialties
Check out the summer's hottest aftermarket products from Drag Specialties, including axle kits, air deflectors, and OEM-style fuel gauges.
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Triumph adds new race-ready TF 450-X to its 2026 off-road lineup
With a 62.4 PS peak power at 9,500rpm, Triumph says its newest 450cc four-stroke single delivers the best power-to-weight ratio…
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McGrath Harley-Davidson in Iowa acquired, renamed Key City Harley-Davidson
McGrath Dubuque Harley-Davidson has been sold by Mike and Pat McGrath to John Jennerjohn and Brody Meier, according to Performance…
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Motohunt expands dealer platform with NPA integration and OEM co-op approval
The NPA partnership enables dealers to view weekly auction run lists and request direct buy quotes directly within Motohunt, creating…
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BRP will make return to AIMExpo, to speak on EV panel
One of the leading OEMs in the industry will be returning to AIMExpo where it will have an exhibit and…
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Vreeland’s Harley-Davidson to close after 35 years in Pennsylvania
Vreeland’s Harley-Davidson, a longtime dealership in Bloomsburg, Pennsylvania, will close its doors on September 30 after more than three decades…
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Honda announces its new e-motorcycle, WN7, to the European market
Set to be released in Europe in early 2026, Honda says its e-motorcycle will have 600cc-like performance levels, with an…
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Yamaha Outdoor Access Initiative surpasses $8 million in funding
Yamaha's OAI program has awarded more than 550 grants since 2008, strengthening access and stewardship of motorized and outdoor recreation…
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Giocar America launches GBrakes after transition from Galfer USA
The family’s braking history dates back to 1952, when Maffio Milesi founded Galfer in Spain. In 1992, his son Giorgio…
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MotoAmerica announces 2026 Superbike schedule, celebrates 50 years of AMA Superbike racing
The milestone season commemorates the first AMA Superbike race held at Daytona International Speedway in 1976, where Reg Pridmore took…
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AMA, FIM North America join Global FIM leadership seminar
The AMA is the FIM-affiliated national federation representing the United States and remains one of the largest motorcycle federations in…
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Massimo adds electric UTV to its vehicle lineup
Massimo's entry into the E-UTV segment signals that the market for electric UTVs and ATVs could be expanding, following Can-Am's…
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Polaris RZR proves desert dominance with Baja podium sweep
Led by Brock Heger, it was the Polaris RZR Factory Race team's second SCORE sweep in a row and its…
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Safe-Guard opens new service operations center in South Carolina
The new facility currently employs 130 people, with plans to grow to 220 by mid-2026. Safe-Guard, known for its protection…
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Dealers get faster, smarter F&I with Priority One–Lightspeed partnership
Dealers using Lightspeed’s dealer management system can now connect customers to financing faster and with greater security, thanks to a…
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Yamaha releases its 2026 side-by-side lineup
Yamaha continues its off-road rollout, blending performance and reliability with the release of the all-new Wolverine and Viking side-by-sides.
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Snocross star Elias Ishoel announces shock retirement at Hay Days
Ishoel’s career is defined by five consecutive ISOC Pro class championships in North America, the 2025 FIM Snocross World Championship…
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Ducati bike used as prototype for latest EV battery technology
A solid-state battery with 12-minute fast charging technology was demonstrated in a Ducati V21L at the IAA Mobility conference in…
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Yamaha teams up with motorcycle museum to support technical education
Yamaha Motor University, collaborating with Barber Vintage Motorcycle Museum, looks to engage the next generation of powersports technicians.
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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